Brand Factory

""Brand Factory"" is a chain of stores operated by [Future Group]. Launched in September 2006, it currently has more than 41 outlets across 20 cities in India. It is India’s largest discount retail chain, gives Indian consumers the promise of revolutionizing discount shopping by offering the best Indian and International brands.

The endeavor behind Brand Factory is to raise the bar of experiences when it comes to ‘Brand + Bargain Shopping’. The emphasis at Brand Factory is to offer customers the widest range of brands and categories possible at absolutely great prices in an ambience that befits the brand. The stores offers a wide range of products including apparels for men and women, infant wear, accessories, cosmetics, footwear, sportswear, luggage, home linen and much more.

The outlets are between 60,000 to 100,000 square feet (9,300 m2) in size and offer around 120 brands such as Esprit, Van Heusen and Levi's. The chain offers a minimum discount of 20% for its merchandise and targets customers in the 20-35 age group. The chain had more than a million customers within its first year of operation and witness a footfall between 2000-5000 customers per day.

It has stores in Ahmedabad, Thiruvananthapuram, Bangalore, Kolkata, Hyderabad, Pune, Bhubaneshwar, Chennai, Mumbai, Coimbatore, Mangalore, Kanpur, Gwalior, Asansol and Hubli.