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Laneige

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Laneige
Headquarters
Seoul
,
South Korea
Area served
Worldwide
ProductsSkincare
ParentAmore Pacific
Websitehttp://www.laneige.co.kr/

Laneige (Hangul: 라네즈) is a South Korean cosmetics brand owned by Amore Pacific.[1]

Laneige was created by Amore Pacific in 1994.[2] The brand name comes from La Neige which means Snow in French.[3]

History

Amore Pacific, the largest cosmetics company in South Korea, founded Laneige in 1994.[4]

In 2002, the first international stores of Laneige were opened in Hong Kong and China.[5] After opening over 200 stores in eight Asian countries, Laneige advances to Europe by opening its first store in Moscow, Russia.[6] Laneige now has stores in Hong Kong, China, Taiwan, Singapore, Malaysia, Indonesia, Vietnam, Thailand, Brunei, Philippines, New Zealand, Canada, and the United States.

Since 2007, Laneige has expanded its lines of products and services: the Laneige Premium Makeup Line [7], and Laneige Homme, a cosmetic brand for gentlemen.[8]

Laneige is an international skincare brand that provides with a sustainable water-supplied technique, the Advanced Water Science. [9]

Products

Laneige is developing skin care products. The institution of Laneige is interested in the follwing ingredients: one, chemical sources are magnesium, manganese, and zinc; two, as sources extracted from nature, there are truffle yeast and green tea; three, botanic and medical sources extracted by barks are salicylic acid, keratinase, ghassoul (clay), and melia.

Makeup

BB Cushion is a Korean stamp container type of multi-functional BB creams, which is a 5-in-1 product, including wide spectrum SPF 50 sunscreen, mineral water, color correction, and BB cream. The Amore Pacific invents this stamp-oriented container to make practical and effective use of the moisture-inclusive BB creams. It is known that its design is inspired by the technology of Korean stamp sponges. Such creamy cushion sponges help the ingredients of the BB Cushion to be absorbed into skin, leaving out a thin and protective tissue on the outer side of skin. This product is available in three colors in Laneige shops.

Spokespersons and models

In March 2004, actress Jun Ji-hyun was selected as the new model of Laneige.[10]

In January 2008, Song Hye-kyo became an endorser of Laneige.[11]

References

  1. ^ http://en.amorepacific.com/brand/brand_laneige.jsp
  2. ^ http://www.laneige.com.sg/brand/laneige_history.jsp
  3. ^ http://www.laneige.co.kr/en/laneige/en_laneige_brandhistory.do
  4. ^ http://www.laneige.com.sg/brand/laneige_history.jsp
  5. ^ http://www.moodiereport.com/document.php?c_id=33&doc_id=29723
  6. ^ http://en.amorepacific.com/about/about_brand_news_list.jsp?curPage=11&#37
  7. ^ http://www.moodiereport.com/document.php?c_id=33&doc_id=29723
  8. ^ http://www.laneige.com.sg/brand/laneige_history.jsp
  9. ^ http://www.moodiereport.com/document.php?c_id=33&doc_id=29723
  10. ^ "Ji-hyun Jeon signed a contract as an exclusive model for Laneige". en.amorepacific.com. 3 March 2004. Retrieved 2014-02-25.
  11. ^ http://www.laneige.co.kr/en/laneige/en_laneige_modelgallery.do
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