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Diggy Down

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For the LL Cool J song, see 14 Shots to the Dome.
"Diggy Down"
Song

Diggy Down is a song by Romanian dance/pop recording artist Inna and acts as the lead single for her self-titled studio album released in September 2015. The recording partially samples "Got It" by American electropop duo Marian Hill, for which they are also credited as a featured artist. "Diggy Down" was written by Play & Win and Vlad Lucan, while its production was handled by Marian Hill and Lucan. The song is heavy influenced by trap and EDM,[3] while its lyrics portray a love story between Inna 's unidentified boyfriend.

The song became one of Inna's most successful singles in her native country Romania. It peaked at number one on the Romania Airplay 100, with it spending six weeks atop.[4] An official music video for the song was directed late 2014 by Michael Mircea in Bucharest, Romania. It presents Inna and a backup dancer performing different moves in front of a black backdrop. The video asmassed more than 50 million views on Inna's official YouTube and charted atop the Romanian TV Airplay Chart compiled by Media Forest for ten non-consecutive weeks.[5]

In Romania, "Diggy Down" won "Best Dance" at the 2015 Media Music Awards on September 3, 2015.

Composition

The track was written Play & Win and Vlad Lucan, while production was handled by Marian Hill and Lucan. "Diggy Down" is a dance-pop song, but also featured elements of R&B.[6] The sampling of the saxophone riff of Hill's "Got It" drew comparasions to Jason Derulo.[7][8] while the entire song was described as "American industry-friendly".[7] While "Diggy Down" is composed in a tempo of 82 beats per minute, it lyrically speaks about a love story between Inna and her unidentified boyfriend. She tells him that she likes the way that he moves and that she is "diggy down" for whatever he wants.[7]

Music video

A scene from the video portrays Inna mirrored and wearing a white dress, which has similarities to a religious habit.

The music video for "Diggy Down" premiered on Inna' s official YouTube on December 9, 2014.[9] It was directed late 2014 in Bucharest, Romania by Michael Mircea, with John Perez being the director of photography.[10]

The clip starts with two water drops dropping into bubbling water. We are then introduced to burning fire. After the two words "Diggy" and "Down" appear written white on the screen, Inna is seen dressing a white dress, which has similarities to a habit. Subsequently, her hair is styled to a Bob cut and she is wearing a golden sparkling top and accessories. She is standing in front of the burning fire previously showed. Next, a shadowed man performs tribal moves while sporting black boxer shorts. Simultaneously, Inna is doing hand movements dressing a symmetrical leotard. The next scene features her touching and putting an Anaconda over her shoulders. The video ends with Inna walking away, dressed in the habit outfit previously showed. Nearly all the scenes in the track's clip are duplicated and mirrored, so the screen shows Inna and the male background dancer being symmetrial.

The music video became one of Inna's most successful clips on the Romanian TV music channels, reaching number one on the weekly songs-on-TV chart compiled by Media Forest, on February 9, 2015, staying there for ten non-consecutive weeks.[5] It gathered over 40,000,000 views on YouTube. The music video for the remix version featuring additional vocals from Puerto Rican reggaeton singer Yandel was premiered on May 11, 2015.[11]

Accolades

"Diggy Down" won the award for "Best Dance" during the Media Music Awards 2015 ceremony in Sibiu, Romania, on September 3, 2015.[12] As the awards are based on the airplay quotes of each artist, MediaForest, the distribuitor of the Romanian TV and airplay chart, confirmed 4126 and 5520 spins of "Diggy Down" on the Romanian radio and TV music channels in the first half of 2015, respectively. It became the most broadcast song in Romania in the first half of 2015. Inna was the fourth and most aired singer on Romanian radio and television, respectively (6511 and 7597 spins, respectively). Particularly, Marian Hill was the ninth most diffused artist on TV and radio, with it achieving 4316 and 5520 airings, respectively.[13]

Chart performance

"Diggy Down" entered the Romania Airplay 100 on January 11, 2015 at number thirty-nine, becoming her twenty-fourth charting single in her native country (as lead and guest singer). It reached number ten on February 1, 2015 as her first single (as lead singer) in three years to enter the top ten, "INNdiA" (feat. Play & Win) in January 2013 being the last one. Furthermore, it is Inna's twelfth top ten song. On March 1, 2015, the song peaked on the top of the Airplay 100, becoming Inna's second number one single in Romania after "Amazing", which stayed on top for five weeks in 2009. The song spent a total of 23 weeks on the Bulgarian Singles Chart and peaked on the third position, where it stayed for one week.

Track listing

Diggy Down (Official Versions & Remixes)
  1. "Diggy Down (Radio Edit Version) [feat. Marian Hill]" - 3:14
  2. "Diggy Down (Extended Version) [feat. Marian Hill]" - 4:42
  3. "Diggy Down (Remix) [feat. Marian Hill & Yandel]" - 3:14
  4. "Diggy Down (Embody Remix) [feat. Marian Hill]" - 3:38
  5. "Diggy Down (Piano Version)" - 2:48

Charts

Chart Peak
position
Bulgaria (Singles Top 40)[14] 3
Moldova (Media Forest)[15] 1
Mexico (TV Airplay Chart)[16] 1
Romania (Airplay 100)[4] 1
Russia (NFPP)[17] 224

Year-end charts

Chart (2009) Position
Romania (Airplay 100)[18] 3

References

  1. ^ "iTunes - Music - Diggy Down - Single by Inna feat. Marian Hill". iTunes Store (Romania). Retrieved 27 July 2015.
  2. ^ a b "Inna - Body And The Sun (CD, Album) at Discogs". Discogs. Retrieved 4 September 2015.
  3. ^ "INNA feat. Marian Hill- "Diggy Down"". starfleetmusic.com. 12 December 2014. Retrieved 2 September 2015.
  4. ^ a b România Airplay 100 (KissFM Podcast) - March 1, 2015
  5. ^ a b Media Forest - Romanian TV Chart - week 7
  6. ^ a b "Videopremiere: Inna feat. Marian Hill mit "Diggy Down"" (in German). Hitfire. 11 December 2014. Retrieved 2 September 2015. {{cite web}}: Unknown parameter |trans_title= ignored (|trans-title= suggested) (help)
  7. ^ a b c "Inna Serves Cleoptra Realness In HOT "Diggy Down" Music Video". ourhealthhomelife.com. Retrieved 2 September 2015.
  8. ^ "Inna lanza 'Diggy Down'". elremix.com. 26 November 2014. Retrieved 2 September 2015.
  9. ^ INNA - Diggy Down feat. Marian Hill (Official Video) on YouTube
  10. ^ http://www.infoziare.ro/stire.read.php?newz_id=756197
  11. ^ "Inna: Diggy Down (Remix) (feat. Marian Hill and Yandel) [Video Premiere]". josepvinaixa.com. Retrieved 12 May 2015.
  12. ^ "Media Music Awards 2015 - Lista castigatori" (in Romanian). urban.ro. 3 September 2015. Retrieved 6 September 2015.
  13. ^ "Andra și Inna, cele mai difuzate la radio și TV în prima jumătate a lui 2015! Smiley, în toate topurile" (in Romanian). evz.ro. 23 July 2015. Retrieved 4 September 2015.
  14. ^ Bulgaria Singles Top 40 (Song Performance)
  15. ^ "Media Forest - Moldavian Airplay Chart". MediaForest. vk.com. Retrieved 30 September 2015.
  16. ^ "La Lista - Mexican TV Airplay Chart". La Lista. vk.com. Retrieved 30 September 2015.
  17. ^ Russian Top Hit Weekly General (Track Info)
  18. ^ România Airplay 100 (KissFM Podcast) - January 3, 2016 (Year-end chart)
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