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At That Point
File:At That Point.jpg
Studio album by
Teairra Marí
ReleasedApril 7, 2009[1]
RecordedDecember 5, 2007-March 26, 2009
Studio
Genre
Length50:44
LabelFo'Reel, Warner Bros.
Producer
Various
Teairra Marí chronology
Roc-A-Fella Records Presents Teairra Marí
(2005) 		At That Point
(2009) 		Sex on the Radio
(2012)
Singles from At That Point
  1. "Cause a Scene"
    Released: February 26, 2009
  2. "Automatic"
    Released: March 27, 2009
  3. "Sponsor"
    Released: February 2, 2010

At That Point is the second studio album by American singer Teairra Marí, produced by Fo' Reel Entertainment in partnership with Warner Bros. Records. Before the release of the album, Mari used her official Twitter page to update fans regarding the status of her album. The album was released on April 7, 2009.

Musically, At That Point, has a mix of dance, electronic pop, R&B, and hip-hop. The album peaked at number 43 on the Billboard Dance/Electronic Albums and number 68 on the Billboard Top Heatseekers chart.

An online promotional single from the album titled "Hunt 4 U", featuring R&B artist Pleasure P, was released in late 2008, accompanied by a video. The lead single was "Cause a Scene" featuring rapper Flo Rida. It was released on February 2009.

A 7-track EP was released on August 17, 2010 containing a few tracks from the album that were never leaked before the release of the.[3]

Background and production

In January 2009, Rap-Up reported that Teairra Marí had bought the track "Diamonds" and would be releasing it on her album. Marí said that the track was among a selection of Christina Milian's songs that she had recorded while with MySpace records. Milian had not paid for any of her recorded songs, and when she left to sign with Radio Killa, they were available for purchase.[4] A fued between Teairra and Christina began with Milian saying that Marí "stole the song" and demanded for Marí to return it.[5][6] Marí later stated that she "had to fight Milian for the song".[7] In late 2009, Mari spoke about how the overall feel of the album reflects where she is in her life, stating: "‘At That Point’ reflects who I am today: A young woman who’s completely comfortable with herself." Record producer Rico Love initially wanted female rappers Trina and Lil' Kim to feature on the track Automatic, but Marí opted to have Nicki Minaj instead.

The album was recorded in various recording studios. Work on the album was complete by March 26, 2009, and was set to be released on September 22, 2009 but was then changed to an April 7 release.[8] "At That Point" was released on April 7, 2009. After receiving an initial release online, the album was made available on the physical CD format from Marí's website and other major online retailers.

Marí later began to give attention to a track from the album titled ""Sponsor". The single was later available as download on October 6, 2009, or as a CD directly from her webpage (released in the "UMG" imprint Marí stuck with for her last album.)

On March 11, 2010, Marí released the music video for the album's third and final (overall) single "Sponsor" on her MySpace profile and then onto the Asylum Records website. It was premiered as a promotional video and did not include the featured artist (other than Soulja Boy) American rapper Gucci Mane as the rapper was still serving a federal jail sentance at the time.

On July 22, 2010, Mari told Honey Mag that she was going to re-publish the album with a few different songs.[9]

Promotion

The album's opening song "I Know It's U", played throughout numerous R&B radios during the winter 2009 season. Two other songs featured on the album "Cause a Scene" and "Sponsor" have also been played throughout all R&B radio stations in the summer of 2009 and early 2010.[10]

In a way to promote the album, Late 2009, Marí released her first mixtape Don't Make Me Cause a Scene, hosted by DJ Papa Smurf.[11][12] She released her second mixtape entitled Point of No Return, hosted by DJ Drama on August 7, 2010 to preceed the later scrapped re-publishing of her album.[11] On August 17, 2010 she finally released Sincerely Yours, a digital deluxe edition EP via iTunes, featuring the single "Sponsor", and new songs like "Body", and "Stranger".

On June 1, 2010, the video of the track Automatic was released.[13] The music video for "Might Get Lucky"[14] was released on July 13, 2010 while the music video for "Touch It" was released on November 11, 2010, a few days before the arrival of the Night Before X-Mas mixtape.[15]

Music and lyrics

Teairra confirmed that "At That Point", Recently, Teairra Has shoot the packaging for her album on Malibu Beach. One shot featured her nude with body paint coverings and another with her in a pool. According to Teairra, "The album has many meanings to it, it is her way of saying the way how I felt when I was dropped from my label on my prom night and where I was at that point", she also refers to it as her future, where she is at now.[16]

She has also said that the album is her best, adding, "I understand what my fans want from me - and I am at that point to letting the boys have it!".[17][18] To this end, the album is strongly directed to a male audience (even more so than previous Teairra's album). The bonus track "Touch It", for instance, is a comedic hip-hop track about easily attracted single men who pursue "sexual fun" with women. In it Teairra sings "We make the boys wanna holler!"; and later, "I'm gonna pack it up, you buy me a drink, while I turn it up, tell me what you think- It was all a tease, but he must look like he sees, 'cause hes all up in my ear, tryna get me to his crib...."[19]

Another song, "Sponsor", is based upon being dependent on a man;[20] according to Teairra, "No It's not really, the song is very sarcastic and it's very fun."[21]

Reception

Professional ratings
Review scores
SourceRating
Allmusic[22]
The Boston Globe(favorable)[23]
Rate Your Music[24]
Hip Hop Weekly[25]
Rap-Up(favorable)[26]
New York Times(mixed)[27]
Kontrol[28]

Critical response

The album received generally favorable reviews. Andy Kellman of Allmusic gave the album four out of five stars, calling the album "Mari's most free-spirited and adventurous album to date", going on to say that there are "at least eight songs here that rate as highly as the best from her first album".[29] Steve Jackson of Rate Your Music also gave the album four out of five stars, noting that "Mari's assertions of sweetness and light hardly prove as seamless, or simple, as her songs declare". He declares that "her makeover feels less like a day at the spa than a night at the shrink", going on to say that "instead of seeming harrowing or dark", the album's result is "soulful and fulfilling".[30] The Boston Globe said that "Mari emphatically dares to be different-and pretty great".[31] On the contrary, Jon Caramanica of The New York Times noted that Mari "let go of her doubt", going on to say that "it's missed".[32]

Commercial performance

In the UK, At That Point debuted at number 58 on the Scottish albums chart and number 23 on the UK Download chart, but only made 110 on the official UK Albums Chart despite appearing at number 10 on the Official Albums Chart Update, a midweek sales-flash chart published halfway through the tracking week.

The album also went to number 13 on the Belgian Flanders album chart.[33]

In the US, the album debuted at number 16 on the Billboard Top Heatseekers.[34] Though a drop from Marí's first album, which peaked at number 9, At That Point outpeaked it on the US Dance/Electronic chart, opening at number 1.[35][36] This gave Marí her first number one album on any Billboard chart.

Singles

"Cause a Scene", featuring rapper Flo Rida, was released on February 26, 2009 and produced by The Runners as the official first single from the album. The video was directed by Benny Boom and Juwan Lee and previewed on 106 & Park on BET.[37] Automatic, featuring Nicki Minaj, was lined up as the second single on March 9, 2009. Promotion for the song began on January 10, 2010 with the video being shot April 6, 2010.[38] The music video was released on June 1, 2010 through the VEVO network.[39] Sponsor, featuring Gucci Mane and Soulja Boy, was released February 2, 2010 as the third single from the album.[40] The video was directed by Yolande Geralds and was released March 8, 2010 and was produced by Ezekiel Lewis and Balewa Muhammad of The Clutch and LRoc.

Promotional singles

"Hunt 4 U" was released as the first and (overall) only promotional single from the album on December 23, 2008. It features American recording artist Pleasure P. The song was written by Marí herself, co-written by Cooper and Richard Preston Butler, Jr.. The accompanying music video premiered on January 12, 2009 and was directed by Benny Boom.[41] Marí performed the song live along with Cooper on FOX's Good Morning New York.[42]

Track listing

At That Point – Standard edition[43]
No.TitleWriter(s)Producer(s)Length
1."I Know It's U" J. Bynum3:10
2."Holla"Teairra Marí, Rico LoveRico Love[b]3:51
3."Sponsor" (featuring Gucci Mane and Soulja Boy)
4:13
4."Cause a Scene" (featuring Flo Rida)
The Runners4:17
5."Diamonds" (featuring Kanye West)Christina MilianMad Scientist[d]4:20
6."Find My Way Back" Neff-U[a]3:55
7."Hunt 4 U" (featuring Pleasure P)
  • Richard Preston Butler Jr.[c]
  • Marí
  • Marcus Ramone Cooper
  • Love[b]
  • Ehood & E2
4:12
8."Automatic" (featuring Nicki Minaj) Rico Love4:03
9."Lights Go Down" Rob Swire[d]3:24
10."Might Get Lucky" Love3:56
11."Emergency"Earl&E
4:18
12."Operator"Earl&E
3:53
13."Built 4 This"MaríWarren "Oak" Felder[c]3:43
Total length:50:44
Deluxe edition  — (Bonus tracks)[44]
No.TitleLength
14."Touch It"3:20
15."Shower"3:18
16."Chemistry"4:06
17."No No"4:08
18."Coins" (featuring Mavado)3:39
19."Goodie Bag"3:17
Notes
  • ^[a] denotes vocal producer.
  • ^[b] denotes record producer, who also produced vocals on that song.
  • ^[c] denotes co-producer.
  • ^[d] denotes remix producer.

Charts

Chart (2016) Peak
position
Belgian Albums (Ultratop Flanders)[45] 13
Scottish Albums (OCC) [46] 58
UK Albums (OCC)[47] 110
UK Digital Albums (OCC)[48] 59
US Top Dance/Electronic Albums (Billboard)[49] 1
US Heatseekers Albums (Billboard)[50] 16

Release history

Region Format Date Label
Worldwide[51]
April 7, 2009

Notes

  1. ^ Billboard reported that the album was recorded in the Fo' Reel Entertainment recording studio and the Universal Music Production Center, both located in California.[2]

References

  1. ^ "Teairra Mari - At That Point". Discogs.
  2. ^ Mitchell, Gail. "Teairra Mari Back With New Interscope Project". Billboard. Billboard.com.
  3. ^ "Teairra Mari Preps EP for August".
  4. ^ Cline, Georgette (June 3, 2009). "Conflict "Diamonds": Teairra Mari vs. Christina Milian". Rap-Up. (Devin Lazerine). Retrieved 2009-06-11.
  5. ^ "Christina Milian Out to Kick Teairra Mari's Azz Over Kanye Record". Bossip. 2009-04-17. Retrieved 2018-08-07.
  6. ^ "Girlfight: Christina Milian vs.Teairra Mari". HelloBeautiful. 2009-04-17. Retrieved 2018-08-07.
  7. ^ "Teairra Mari Fought Christina Milian For "Diamonds?"". HelloBeautiful. 2009-08-10. Retrieved 2018-08-07.
  8. ^ "Teairra Mari Album Pushed Back". Retrieved 2018-08-08.
  9. ^ [1] Archived September 26, 2010, at the Wayback Machine
  10. ^ "Teairra Marí - Radio History".
  11. ^ a b "Point Of No Return Mixtape by Teairra Mari Hosted by Drama". DatPiff.
  12. ^ "Don't Make Me Cause A Scene Mixtape by Teairra Mari". DatPiff.
  13. ^ "Teairra Mari - Automatic (Official Video)". YouTube. YouTube.com. Retrieved 4 June 2010.
  14. ^ "Teairra Marí - Might Get Lucky". YouTube. YouTube.com.
  15. ^ "Teairra Marí - Touch It (Video)". YouTube. YouTube.com.
  16. ^ "Loading..." iamteairramari.com.
  17. ^ "at-that-point"/ "Teairra Mari is "At That Point"". Clutch Magazine. February 1, 2009. Retrieved May 30, 2010.
  18. ^ "Teairra Mari is "At That Point"".
  19. ^ "Teairra Mari - Touch It No Rap Lyrics | MetroLyrics". www.metrolyrics.com. Retrieved 2018-08-09.
  20. ^ "Teairra Mari - Sponsor Lyrics | MetroLyrics". www.metrolyrics.com. Retrieved 2018-08-09.
  21. ^ Vlad, DJ. "Teairra Mari talks about her song "Sponsor" and rumors of dating Bow Wow". VladTv. VladTv.com.
  22. ^ At That Point at AllMusic
  23. ^ Boston Globe review
  24. ^ RateYourMusic Review
  25. ^ Hip-Hop Weekly
  26. ^ Rap-Up Review Roundup
  27. ^ The New York Times Review
  28. ^ Kontrol Review
  29. ^ Kellman, Andy. "At That Point – Overview". Allmusic. Retrieved November 25, 2009. [dead link]
  30. ^ Jackson, Steve (November 11, 2009). "A Teairra Mari front". Rate Your Music. Retrieved November 11, 2009.
  31. ^ "Teairra Mari, At That Point". The Boston Globe. The New York Times Company. November 15, 2009. Retrieved November 19, 2009.
  32. ^ Caramanica, Jon (November 24, 2009). "Critics' Choice – New CDs". The New York Times. The New York Times Company. Retrieved November 19, 2009.
  33. ^ https://www.ultratop.be/nl/album/581de/Teairra-Mari-At-That-Point
  34. ^ "Teairra Marí Chart History". Billboard. Billboard.com. Retrieved 1 March 2010.
  35. ^ "Teairra Marí Chart History". Billboard. Billboard.com. Retrieved 1 March 2010.
  36. ^ "Teairra Mari's New Album Reaches Number One On Billboard". ciarateairra.com. Retrieved 1 March 2010.
  37. ^ "Rhythmic". Going For Adds. (Radio and Records INC). 12 May 2009. Retrieved 30 May 2010.
  38. ^ "On Set of Teairra Mari's 'Automatic' Video". Rap-Up. Devin Lazerine. 7 April 2010. Retrieved 30 May 2010.
  39. ^ Teairra Mari “Automatic” [VIDEO]. XXL. Retrieved June 1, 2010.
  40. ^ "Sponsor Feat. Gucci Mane & Soulja Boy (Explicit Album Version)". Amazon.com. Retrieved 30 May 2010.
  41. ^ ""Hunt 4 U" by Teairra Mari featuring Pleasure P". YouTube.com. Retrieved 19 December 2014.
  42. ^ "Teairra Mari Performs 'Hunt 4 U' On Fox". ..::That Grape Juice.net::.. - Thirsty?. 2009-02-17. Retrieved 2018-08-05.
  43. ^ "At That Point by Teairra Marí on Apple Music". 23 November 2009. Retrieved 5 January 2014.
  44. ^ https://www.discogs.com/Teairra-Marí-At-That-Point/release/7514492
  45. ^ "Ultratop.be – Teairra Marí – At That Point" (in Dutch). Hung Medien. Retrieved November 19, 2009.
  46. ^ "Official Scottish Albums Chart Top 100 | Official Charts Company". Officialcharts.com. Retrieved 2010-01-01.
  47. ^ "CHART: CLUK Update 19 April 2009 (wk11)". Official Charts Company. Retrieved May 1, 2009.
  48. ^ "UKCharts".
  49. ^ "Teairra Marí Chart History (Top Dance/Electronic Albums)". Billboard. Retrieved May 22, 2009.
  50. ^ "Teairra Marí Chart History (Heatseekers Albums)". Billboard. Retrieved May 22, 2009.
  51. ^ Release date references:

External links

Retrieved from "https://en.wikipedia.org/w/index.php?title=At_That_Point&oldid=854373810"