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KXBS

Coordinates: 38°39′08″N 90°17′03″W / 38.6523°N 90.2843°W / 38.6523; -90.2843
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This is an old revision of this page, as edited by Tsalisbury0 (talk | contribs) at 22:27, 24 November 2020 (Added new logo for future branding). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

KXBS
File:Boost955logo.jpg
Broadcast areaGreater St. Louis
Frequency95.5 MHz FM (HD Radio)
Programming
FormatAudio Loop (Announcing the move to KNOU)
Ownership
Owner
  • Urban One (sale to Gateway Creative Broadcasting pending; Gateway to begin operation via LMA on January 4, 2021)
  • (Radio One Licenses, LLC)
KPVR, KLJY (Future sister stations)
History
First air date
1987 (as WXJO)
Former call signs
WXJO (1987–1992)
WFUN-FM (1992-2020)
Call sign meaning
KXBooSt (Future Station Branding)
Technical information[1]
Licensing authority
FCC
Facility ID4948
ClassC3
ERP10,500 watts
HAAT155 meters (509 ft)
Links
Public license information
WebcastListen via iHeart
WebsiteBoost 95.5 (Future Branding)
WFUN-FM transmitter location

KXBS (95.5 FM) is a radio station which is playing a Pre-recorded audio loop announcing that 95.5 The Lou has moved to 96.3 The Lou. The station is licensed to Bethalto, Illinois, and serves the St. Louis, Missouri, area. The station is owned by Radio One, and is in the process of being sold to Gateway Creative Broadcasting, with Gateway to take over operations via a local marketing agreement on January 4, 2021. Its transmitter is located in St. Louis, Missouri, just north of Forest Park, and operates from studios in Olivette (with a St. Louis address).

History

KXBS, which debuted in 1987 as WXJO, was originally an Adult Standards outlet broadcasting with 6,000 watts. In 1989, Bob Cox negotiated a package to take over operation of the station, changing the format to a children's station called the Imagination Station - Radio Just for Kids. Inadequate advertisement revenues combined with a pending lawsuit from the original trademark holder of the name The Imagination Station forced Cox into a position where he could not maintain the lease on the transmitter. In the summer of 1991, the station moniker was changed to Fun Radio. Thinking the transmitter could be sold, the lease was terminated in late 1991. The station went dark for a couple of months, during which time the potential sale fell through. The owner, looking for revenues that would allow him to keep the transmitter out of foreclosure, worked with a former employee of the Imagination Station.

In 1992 it was brought back on the air by a non-profit group who would later refund the contributors after a decision was made to make the station a commercial outlet by signing up with Radio Aahs, a children's radio network (and the predecessor to Radio Disney, who would later run Radio Ahhs out of business). After a several year run, using the station moniker Planet Fun, the owner (who was mostly mocked by many in the St. Louis radio market for being unseen and a mystery) decided to sell the station to Radio One in 1999. The station went dark again for several months.

On June 2, 2000, WFUN completed their upgrade to 24,500 watts and officially flipped to R&B/Hip-Hop as Q95-5, despite the fact they never changed the call letters to match the Q handle. At first, Q95-5 was a close competitor, but over time fell further and further behind to KATZ-FM in the ratings. They also had other problems in attracting African-Americans listeners, mostly due to its signal coverage.

On December 13, 2004, Radio One flipped WFUN to urban adult contemporary, branded as "Foxy 95.5". The move was made after Radio One purchased the syndicated rights to the Tom Joyner Morning Show. The format switch was made to match that of stations that air Tom Joyner's show. Tom Joyner previously aired on rival KMJM-FM, whom they now compete with. Eventually, WFUN added the Love, Lust and Lies with Michael Baisden afternoon show as well.

On October 1, 2005, Radio One added a sister station in the form of WHHL (Hot 104.1), which started out as Rhythmic, but is now Urban.

On November 7, 2012, at 7 PM, WFUN flipped to urban oldies, branded as "Old School 95.5". The final song on "Foxy" was "It's So Hard to Say Goodbye to Yesterday" by Boyz II Men, while the first song on "Old School" was "Fantastic Voyage" by Lakeside.[2] The switch mirrors similar flips in Dallas (at KSOC), Charlotte (at WOSF), Philadelphia (at WRNB), and currently in Cincinnati (at WOSL).

Shortly after longtime rival KMJM-FM flipped to classic hip-hop in November 2014, WFUN dropped the "Old School" moniker in favor of simply branding themselves as "95.5", added more current music, and adopted the slogan "Old School & Today's R&B." By early 2015, the "Old School" branding had returned.

File:95.5 LOGO.png
logo as The Lou, 2016-2020

On November 17, 2016, WFUN rebranded again as "95.5: R&B and Old School for the Lou", and shifted back to Urban AC.[3]

On November 5, 2020, Urban One announced that it would trade WHHL, the intellectual property of WFUN-FM, as well as two other stations in Philadelphia and Washington, D.C., to Entercom in exchange for its Charlotte, North Carolina stations. The following day, it was announced that Urban One would divest WFUN-FM to Gateway Creative Broadcasting (owner of KLJY). The group will take over WFUN-FM under a local marketing agreement on January 4, 2021, and flip the station to Christian rhythmic CHR as Boost Radio (in simulcast with KPVR). The format and branding would be moved to Entercom's KNOU as The New 96.3 The Lou at midnight on November 23; the two stations are to simulcast until Gateway takes over operations on the date in question.[4][5][6]

On November 23, 2020, The station switched from 95.5 The Lou to a pre-recorded audio loop announcing the Upgrade to 96.3 The Lou and the new callsign of KXBS which takes effect on November 24, 2020.

On November 24, 2020, The FCC apporved GATEWAY CREATIVE BROADCASTING request to change the callsign to KXBS.[7]

References

  1. ^ "Facility Technical Data for KXBS". Licensing and Management System. Federal Communications Commission.
  2. ^ Radio One Preparing St. Louis Flip
  3. ^ "Old School 95.5 St. Louis Rebrands". RadioInsight. Retrieved 2020-11-14.
  4. ^ Holleman, Joe. "Who knew? Radio's 'The Now' will soon become 'The New'". STLtoday.com. Retrieved 2020-11-14.
  5. ^ "Entercom To Swap Charlotte Stations To Radio One For WPHI, WTEM and St. Louis Duo". RadioInsight. Retrieved 2020-11-14.
  6. ^ "95.5 St. Louis To Get A Boost Under New Ownership". RadioInsight. Retrieved 2020-11-14.
  7. ^ "KXBS License". Application Search Results. Federal Communications Commission. Retrieved 24 November 2020.

38°39′08″N 90°17′03″W / 38.6523°N 90.2843°W / 38.6523; -90.2843