Crazy Mocha Coffee Company: Difference between revisions
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== History == |
== History == |
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[[File:View from Crazy Mocha.jpg|thumb|right|225px|A view from Crazy Mocha.]] |
[[File:View from Crazy Mocha.jpg|thumb|right|225px|A view from Crazy Mocha.]] |
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The original store was the Dancing Goats coffee shop on [[Ellsworth Avenue]] in Shadyside neighborhood of [[Pittsburgh]].<ref name=zeff>{{cite news | last =Wander | first =Jonathan | title =Ken Zeff | newspaper =[[Pittsburgh Magazine]] | date =March 2010 | url =http://www.pittsburghmagazine.com/Pittsburgh-Magazine/March-2010/Ken-Zeff/ | accessdate =June 16, 2013 }}</ref> The shop had been named after the [[apocryphal]] [[History of coffee#First uses|legend of the dancing goat]] that heralded the beginning of coffee.<ref>{{cite news | title =Munch Goes to Dancing Goats, Katerbean | newspaper =[[Pittsburgh Post-Gazette]] | date =September 14, 2000 | url =https://news.google.com/newspapers?id=sNtRAAAAIBAJ&sjid=t28DAAAAIBAJ&pg=4068%2C1978509 | accessdate = June 16, 2013}}</ref><ref>{{cite news | title =Dining on Ellsworth an Al Fresco Adventure | newspaper =[[Pittsburgh Post-Gazette]] | date =July 19, 2001 | url =https://news.google.com/newspapers?id=HcQwAAAAIBAJ&sjid=dHADAAAAIBAJ&pg=6678,5098990 | accessdate = June 16, 2013}}</ref> It was purchased in 2000 by Ken Zeff, a merchandise [[buyer]] for [[J.C. Penney]] and native resident of [[Greenfield (Pittsburgh)|Greenfield]].<ref name=zeff /><ref name=brewing /> |
The original store was the Dancing Goats coffee shop on [[Ellsworth Avenue]] in Shadyside neighborhood of [[Pittsburgh]].<ref name=zeff>{{cite news | last =Wander | first =Jonathan | title =Ken Zeff | newspaper =[[Pittsburgh Magazine]] | date =March 2010 | url =http://www.pittsburghmagazine.com/Pittsburgh-Magazine/March-2010/Ken-Zeff/ | accessdate =June 16, 2013 }}</ref> The shop had been named after the [[apocryphal]] [[History of coffee#First uses|legend of the dancing goat]] that heralded the beginning of coffee.<ref>{{cite news | title =Munch Goes to Dancing Goats, Katerbean | newspaper =[[Pittsburgh Post-Gazette]] | date =September 14, 2000 | url =https://news.google.com/newspapers?id=sNtRAAAAIBAJ&sjid=t28DAAAAIBAJ&pg=4068%2C1978509 | accessdate = June 16, 2013}}</ref><ref>{{cite news | title =Dining on Ellsworth an Al Fresco Adventure | newspaper =[[Pittsburgh Post-Gazette]] | date =July 19, 2001 | url =https://news.google.com/newspapers?id=HcQwAAAAIBAJ&sjid=dHADAAAAIBAJ&pg=6678,5098990 | accessdate = June 16, 2013}}</ref> It was purchased in 2000 by Ken Zeff, a merchandise [[buyer]] for [[J.C. Penney]] and native resident of [[Greenfield (Pittsburgh)|Greenfield]].<ref name=zeff /><ref name=brewing /> |
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The owner of the coffee chain, Zeff, doesn't drink coffee, saying "It’s actually been a good thing. I’m not buying what I like. I’m not influenced by that. I buy what the customers like."<ref name=zeff /> |
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As of 2003, the Crazy Mocha chain had growth to 3 locations.<ref name=brewing /> During 2004, the operation had doubled to 6 locations and 25 employees.<ref name=brewing>{{cite news | title =Brewing up business | newspaper =[[Pittsburgh Business Times]] | date =September 27, 2004 | url =http://www.bizjournals.com/pittsburgh/stories/2004/09/27/story5.html | accessdate = June 16, 2013}}</ref> The rapid pace of expansion raised questions among observers about whether the growth was sustainable.<ref name=brewing /> By 2008, the 21 locations required over 100 employees.<ref>{{cite news | title = Crazy Mocha opens two stores, plans two more in 2009 | newspaper =[[Pittsburgh Tribune-Review]] | date =December 11, 2008 | url =http://triblive.com/x/pittsburghtrib/business/s_602450.html | accessdate = June 16, 2013}}</ref> |
As of 2003, the Crazy Mocha chain had growth to 3 locations.<ref name=brewing /> During 2004, the operation had doubled to 6 locations and 25 employees.<ref name=brewing>{{cite news | title =Brewing up business | newspaper =[[Pittsburgh Business Times]] | date =September 27, 2004 | url =http://www.bizjournals.com/pittsburgh/stories/2004/09/27/story5.html | accessdate = June 16, 2013}}</ref> The rapid pace of expansion raised questions among observers about whether the growth was sustainable.<ref name=brewing /> By 2008, the 21 locations required over 100 employees.<ref>{{cite news | title = Crazy Mocha opens two stores, plans two more in 2009 | newspaper =[[Pittsburgh Tribune-Review]] | date =December 11, 2008 | url =http://triblive.com/x/pittsburghtrib/business/s_602450.html | accessdate = June 16, 2013}}</ref> |
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==Business philosophy== |
==Business philosophy== |
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Each location has its own vibe, often themed along with the [[List of Pittsburgh neighborhoods|neighborhood]].<ref name=Vellucci /> The Shadyside location matches the art-conscious neighborhood, [[South Side (Pittsburgh)|South Side]] location has a faux-iron canopy hanging over the tables in honor of the area's industrial past, and the location at the [[SouthSide Works]] is based off a trendy Brooklyn cafe.<ref name=Vellucci>{{cite news | last =Vellucci | first =Justin | title = Crazy Mocha is changing the idea of a chain | newspaper =[[Pittsburgh Tribune-Review]] | date =August 30, 2007 | url =http://triblive.com/x/pittsburghtrib/news/tribpm/s_524947.html | accessdate =June 16, 2013 }}</ref> The [[Bloomfield (Pittsburgh)|Bloomfield]] location teamed up with The Dreaming Ant, an independent video rental store.<ref name=brewing /> |
Each location has its own vibe, often themed along with the [[List of Pittsburgh neighborhoods|neighborhood]].<ref name=Vellucci /> The Shadyside location matches the art-conscious neighborhood, [[South Side (Pittsburgh)|South Side]] location has a faux-iron canopy hanging over the tables in honor of the area's industrial past, and the location at the [[SouthSide Works]] is based off a trendy Brooklyn cafe.<ref name=Vellucci>{{cite news | last =Vellucci | first =Justin | title = Crazy Mocha is changing the idea of a chain | newspaper =[[Pittsburgh Tribune-Review]] | date =August 30, 2007 | url =http://triblive.com/x/pittsburghtrib/news/tribpm/s_524947.html | accessdate =June 16, 2013 }}</ref> The [[Bloomfield (Pittsburgh)|Bloomfield]] location teamed up with The Dreaming Ant, an independent video rental store.<ref name=brewing /> |
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Crazy Mocha has been an early newcomer to urban rehabilitation in [[Lawrenceville (Pittsburgh)|Lawrenceville]] and the [[North Side (Pittsburgh)|North Side]].<ref name=Schooley>{{cite news | last =Schooley | first =Tim | title =Crazy Mocha ready for more expansion, with three on the way | newspaper =[[Pittsburgh Business Times]] | date = February 24, 2012 | url =http://www.bizjournals.com/pittsburgh/print-edition/2012/02/24/crazy-mocha-ready-for-more-expansion.html?page=all | accessdate = June 16, 2013}}</ref> The 2010 opening of the [[North Side (Pittsburgh)|North Side]] location was hailed as the cornerstone of a redevelopment effort in that neighborhood.<ref>{{cite news | last =Pfister | first =Bonnie | title = Crazy Mocha joins North Side revitalization effort | newspaper =[[Pittsburgh Tribune-Review]] | date =July 5, 2009 | url =http://triblive.com/x/pittsburghtrib/news/s_632341.html | accessdate =June 16, 2013 }}</ref><ref name=planners>{{cite news | last =Cato | first =Jason | title = Planners see progress on transforming the city's North Side | newspaper =[[Pittsburgh Tribune-Review]] | date =January 14, 2010 | url =http://triblive.com/x/pittsburghtrib/news/tribpm/s_662189.html | accessdate = June 16, 2013}}</ref> |
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The [[Sewickley, Pennsylvania|Sewickley]] location had been lenient toward dog lovers who wished to bring their pets to the shop, at least until arousing the attention of the [[Allegheny County Health Department]].<ref>{{cite news | last =Cherry | first =Bobby | title = Crazy Mocha in Sewickley bans 4-legged patrons | newspaper =[[Pittsburgh Tribune-Review]] | date =December 16, 2008 | url =http://triblive.com/x/pittsburghtrib/news/pittsburgh/s_603221.html | accessdate = June 16, 2013}}</ref> |
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==See also== |
==See also== |
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{{commonscat|Crazy Mocha}} |
{{commonscat|Crazy Mocha}} |
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*{{official website|http://www.crazymocha.com/}} |
*{{official website|http://www.crazymocha.com/}} |
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[[Category:Coffee houses of the United States]] |
[[Category:Coffee houses of the United States]] |
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Revision as of 06:42, 28 December 2017
 | This article contains content that is written like an advertisement. (November 2015) |
 | |
| Industry | coffeehouse chain |
|---|---|
Number of locations | 29[1](as of Feb. 2013) |
Area served | Pittsburgh, Pennsylvania |
| Products | Coffee |
| Owner | Ken Zeff[2] |
| Website | www |
Crazy Mocha Coffee Company is a coffeehouse chain in Pittsburgh, Pennsylvania region. As of February 2013, there were 29 locations, with 2 more planned.[1] It is owned by Ken Zeff.[2]
History
The original store was the Dancing Goats coffee shop on Ellsworth Avenue in Shadyside neighborhood of Pittsburgh.[2] The shop had been named after the apocryphal legend of the dancing goat that heralded the beginning of coffee.[3][4] It was purchased in 2000 by Ken Zeff, a merchandise buyer for J.C. Penney and native resident of Greenfield.[2][5]
The owner of the coffee chain, Zeff, doesn't drink coffee, saying "It’s actually been a good thing. I’m not buying what I like. I’m not influenced by that. I buy what the customers like."[2]
As of 2003, the Crazy Mocha chain had growth to 3 locations.[5] During 2004, the operation had doubled to 6 locations and 25 employees.[5] The rapid pace of expansion raised questions among observers about whether the growth was sustainable.[5] By 2008, the 21 locations required over 100 employees.[6]
In 2007, Zeff opened a store at PPG Place near to an existing Starbucks.[2] The new location was to fill the void left by the closure of La Prima Espresso Company.[2] Other downtown locations were developed to improve brand awareness.[7] In 2009, the downtown flagship store was opened on Liberty Avenue in the Cultural District.[8]
In 2009, the expansion into Cranberry marked the first time the store had gone beyond City of Pittsburgh limits into the suburbs. That location was a direct challenge to nearby Starbucks locations had generated $1 million per year.[9]
Crazy Mocha was profiled by the Pittsburgh Business Times to highlight retail stores' issues with the 2009 G-20 Pittsburgh summit.[10][11]
Business philosophy
Each location has its own vibe, often themed along with the neighborhood.[12] The Shadyside location matches the art-conscious neighborhood, South Side location has a faux-iron canopy hanging over the tables in honor of the area's industrial past, and the location at the SouthSide Works is based off a trendy Brooklyn cafe.[12] The Bloomfield location teamed up with The Dreaming Ant, an independent video rental store.[5]
Crazy Mocha has been an early newcomer to urban rehabilitation in Lawrenceville and the North Side.[13] The 2010 opening of the North Side location was hailed as the cornerstone of a redevelopment effort in that neighborhood.[14][15]
See also
References
- ^ a b "Locations". Crazy Mocha Coffee Company. Retrieved June 16, 2013.
- ^ a b c d e f g Wander, Jonathan (March 2010). "Ken Zeff". Pittsburgh Magazine. Retrieved June 16, 2013.
- ^ "Munch Goes to Dancing Goats, Katerbean". Pittsburgh Post-Gazette. September 14, 2000. Retrieved June 16, 2013.
- ^ "Dining on Ellsworth an Al Fresco Adventure". Pittsburgh Post-Gazette. July 19, 2001. Retrieved June 16, 2013.
- ^ a b c d e "Brewing up business". Pittsburgh Business Times. September 27, 2004. Retrieved June 16, 2013.
- ^ "Crazy Mocha opens two stores, plans two more in 2009". Pittsburgh Tribune-Review. December 11, 2008. Retrieved June 16, 2013.
- ^ "Crazy Mocha has 'Star' in its eyes". Pittsburgh Business Times. August 13, 2007. Retrieved June 16, 2013.
- ^ "Pittsburgh's Crazy Mocha coffee shop expects steady growth in Cultural District". Pittsburgh Business Times. October 5, 2009. Retrieved June 16, 2013.
- ^ "Crazy Mocha Coffee Co. adding two stores". Pittsburgh Business Times. March 13, 2009. Retrieved June 16, 2013.
- ^ "G-20 expected to be either boom or bust for retail". Pittsburgh Business Times. August 17, 2009. Retrieved June 16, 2013.
- ^ "At Pittsburgh's Crazy Mocha, coffee is the global language". Pittsburgh Business Times. September 28, 2009. Retrieved June 16, 2013.
- ^ a b Vellucci, Justin (August 30, 2007). "Crazy Mocha is changing the idea of a chain". Pittsburgh Tribune-Review. Retrieved June 16, 2013.
- ^ Schooley, Tim (February 24, 2012). "Crazy Mocha ready for more expansion, with three on the way". Pittsburgh Business Times. Retrieved June 16, 2013.
- ^ Pfister, Bonnie (July 5, 2009). "Crazy Mocha joins North Side revitalization effort". Pittsburgh Tribune-Review. Retrieved June 16, 2013.
- ^ Cato, Jason (January 14, 2010). "Planners see progress on transforming the city's North Side". Pittsburgh Tribune-Review. Retrieved June 16, 2013.
External links
Wikimedia Commons has media related to Crazy Mocha.