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Ephorize

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Ephorize
Studio album by
Cupcakke
ReleasedJanuary 5, 2018 (2018-01-05)
Recorded2017
GenreHip hop
Length46:41
LabelSelf-released as TuneCore
Producer
  • Def Starz
  • Turreekk
Cupcakke chronology
Queen Elizabitch
(2017) 		Ephorize
(2018) 		Eden
(2018)
Singles from Ephorize
  1. "Exit"
    Released: September 15, 2017
  2. "Cartoons"
    Released: November 10, 2017

Ephorize is the third studio album by American rapper Cupcakke. It was self-released on January 5, 2018[1] via TuneCore,[2] after being announced on her official Twitter.[3] The Ephorize Tour was later announced to promote the album and began on February 21, 2018.[4][5][6]

Background

On December 20, 2017, Cupcakke revealed the title and cover art of the album through Twitter.[3][7] The track listing was announced on December 27, 2017, via her Twitter account.[8][9]

On December 29, 2017, Cupcakke announced the album pre-order on Twitter.[10]

Composition

Pitchfork believed Ephorize's themes to be "self-esteem, LGBTQ issues, and the desire for genuine romance" and compared Cupcakke's "absurdist one-liners" to Ghostface Killah.[11] HotNewHipHop believed the album to be "one of the most introspective bodies of work she's dropped off to date".[12] The Observer described the album's production as a mix of "old-school hip-hop, futuristic pop and [..] Latin".[13] Bijan Stephen from The Nation commented that "in nearly every song, you can hear shades of trap, drill, bounce, and reggaeton, with Harris’s voice making the whole thing hang together."[14]

"Duck Duck Goose" has been described as a sex rap song that "flirts with New Orleans bounce".[11][15] "Total" was described as "[embracing] the muted dembow pop varietal known as tropical house".[11] The synth flute lines in "Navel" were likened to the synth flutes used in "Mask Off".[11] "Crayons", which has been dubbed a "pro-LGBTQ anthem", features reggaeton percussion, and lyrics "in praise of the queer community".[11] "Meet and Greet" and "Wisdom Teeth" are drill songs "with added gloss".[11] Lyrically, "Cartoons" has been described as "[flipping] children's icons into totems for not taking shit".[11] "Self Interview" depicts "the external expectations put on women as they transition from childhood to adulthood", particularly through the line "Back then we had lipgloss and some overalls, that's the usual/Nowadays I gotta show skin and wear sew-ins to feel beautiful".[11] The Red & Black described "Fullest" as "a fun, fast-paced song that takes certain elements common to Latin music and incorporates them into the track."[16]

Promotion

Singles

"Exit" was released as the first single off the album as a digital download on September 15, 2017.[17] "Cartoons" was released as the second single on November 10, 2017.[18]

Music videos

"Exit" received a music video on October 13, 2017.[19] "Cartoons" received a music video on November 18, 2017.[20] "Duck Duck Goose" received a music video on January 15, 2018.[21] According to Michelle Kim of Pitchfork, the "NSFW" video features "a bunch of dildos" and Cupcakke dressed in a duck onesie.[22] "Fullest" received a music video on February 20, 2018.[23] The Fader wrote that "the 'Fullest' visual shows what really goes down when CupcakKe throws a house party— and what happens to sloppy uninvited guests."[24] "Crayons" received a video on Sunday March 25, 2018.[25] The Rolling Stone added, "the Chicago rapper and a group of strangers rally to defend a gay couple who are harassed on the sidewalk. Their union turns into a street party, with the emcee proudly flying a rainbow flag."[26]

Tour

A concert tour was announced via Harris's Twitter page in order to promote the album. The Ephorize Tour started February 21, 2018 in Chicago, Illinois and originally ended March 15, 2018 in Houston, Texas[27] but had a Pawtucket show postponed to April 20, 2018.[28] This was Harris's first tour with shows in Europe

Critical reception

Professional ratings
Aggregate scores
SourceRating
AnyDecentMusic?7.3/10[29]
Metacritic84/100[30]
Review scores
SourceRating
The 4058/10[15]
Crack Magazine8/10[31]
Financial Times[32]
The Observer[13]
Pitchfork8.3/10[11]
Spectrum Culture[33]
Tiny Mix Tapes4/5[34]
Vice (Expert Witness)A−[35]
XXL4/5[36]

The album received rave reviews,[37] with several music sites praising its evolution from Harris's previous projects.[38] MTV UK[39] described it as "further proof that she's one of the most versatile, quick-witted and consistent rappers in the game." Exclaim! stated that "the latest offering hears Cupcakke presenting her most polished work to date, though she still slides in plenty of deliciously dirty one-liners throughout the new record."[40] HotNewHipHop noted "cupcakKe's attitude is one of the many stand-out attributes in her music. While the raunchiness in her music has been a quality that she's known for, she still touches on more serious topics at the same time. Ephorize might be one of the most introspective bodies of work she's dropped off to date."[12] Pitchfork awarded the album with the publication's "Best New Music" accolade, calling it Cupcakke's "best album yet, with terrific production and a barrage of raps that reveal Elizabeth Harris to be far more than her hilarious and absurdly raunchy one-liners".[11] Writing for Vulture, Craig Jenkins noted that "Ephorize’s introspective moments give it depth to match its more colorful material's brusqueness and vulgarity." He also stated that "at her best, CupcakKe is a semi-automatic fully loaded with ridiculous puns."[38] Veteran music critic Robert Christgau wrote of the album in his column for Vice: "It would be silly to assume all this homeless-shelter graduate's literotica is literal. But from the armpit-licking 'Spoiled Milk Titties' to the dickhead-picking 'Duck Duck Goose,' believe she's gotten closer to real-life versions of the carnal variations she dreams up than the average Soundcloud trapper has to the carnage he's mumbling about."[35]

Accolades

Year-end lists
Publication List Rank Ref.
Pitchfork The 50 Best Albums of 2018
12
[41]

Track listing

Adapted from ASCAP and BMI.[42]

Ephorize[43]
No.TitleWriter(s)Producer(s)Length
1."2 Minutes"HarrisDef Starz3:13
2."Cartoons"HarrisTurreekk2:31
3."Duck Duck Goose"HarrisDef Starz3:13
4."Wisdom Teeth"HarrisDef Starz2:40
5."Crayons"HarrisDef Starz3:11
6."Cinnamon Toast Crunch"HarrisDef Starz4:01
7."Exit"HarrisDef Starz2:47
8."Self Interview"HarrisTurreekk2:54
9."Navel"HarrisDef Starz2:37
10."Spoiled Milk Titties"HarrisDef Starz3:27
11."Total"HarrisDef Starz3:13
12."Post Pic"HarrisDef Starz3:29
13."Meet and Greet"HarrisTurreekk2:58
14."Single While Taken"HarrisDef Starz2:49
15."Fullest"HarrisDef Starz3:38

Charts

Chart (2018) Peak
position
New Zealand Heatseeker Albums (RMNZ)[44] 6
US Heatseekers Albums (Billboard)[45] 2
US Independent Albums (Billboard)[46] 18

References

  1. ^ "Cupcakke Delivers 'Ephorize' Album". XXL. January 5, 2018. Retrieved January 5, 2018.
  2. ^ Cornell, Kevin (January 5, 2018). "New Music Friday: January 5, 2018". TuneCore. Retrieved January 15, 2018.
  3. ^ a b "New album "Ephorize" 1/5/18". December 20, 2017. Retrieved January 15, 2018 – via Twitter.
  4. ^ "CupcakKe Announces Tour".
  5. ^ "CupcakKe Announces Spring Tour".
  6. ^ "Marilyn MonHOE on Twitter announcing official tour dates".
  7. ^ "cupcakke announces new album 'ephorize'". MTV UK. December 21, 2017. Retrieved January 15, 2018.
  8. ^ "Tracklist". December 27, 2017. Retrieved January 15, 2018 – via Twitter.
  9. ^ Nied, Mike (December 28, 2017). "CupcakKe Unveils The Tracklist To Her New LP 'Ephorize'". Idolator. Retrieved January 15, 2018.
  10. ^ "Ephorize now available for Pre order". December 29, 2017. Retrieved January 15, 2017 – via Twitter.
  11. ^ a b c d e f g h i j Lobenfield, Claire (January 9, 2018). "CupcakKe: Ephorize". Pitchfork. Retrieved January 9, 2018.
  12. ^ a b ""cupcakKe Drops Off Her Latest Project 'Ephorize'" by HotNewHipHop". HotNewHipHop. January 5, 2018. Retrieved December 15, 2018.
  13. ^ a b Joshi, Tara (January 14, 2018). "cupcakKe: Ephorize review – lewd and proud". The Observer. Retrieved January 15, 2018.
  14. ^ "CupcakKe's Undeniable Joy".
  15. ^ a b McMullen, Chase (January 11, 2018). "Album Review: CupcakKe arrives triumphant and fully formed on Ephorize". The 405. Retrieved January 15, 2018.
  16. ^ "Female 'dirty' rapper cupcakKe releases incredibly explicit third studio album".
  17. ^ "Exit - Single by cupcakKe on Apple Music". Apple Inc. Retrieved January 25, 2018.
  18. ^ "Cartoons - Single by cupcakKe on Apple Music". Apple Inc. Retrieved January 25, 2018.
  19. ^ "CupcakKe - Exit". October 13, 2017. Retrieved January 15, 2018 – via YouTube.
  20. ^ "CupcakKe - Cartoons". November 18, 2017. Retrieved January 15, 2018 – via YouTube.
  21. ^ "CupcakKe - Duck Duck Goose (Official Music Video)". January 15, 2018. Retrieved January 15, 2018 – via YouTube.
  22. ^ Kim, Michelle (January 15, 2018). "CupcakKe Shares Raunchy New "Duck Duck Goose" Video". Pitchfork. Retrieved January 25, 2018.
  23. ^ "CupcakKe - Fullest (Official Music Video)".
  24. ^ "Watch CupcakKe's video for 'Fullest'".
  25. ^ "CupcakKe - Crayons (Official Music Video)". cupcakKe. March 25, 2018. Retrieved March 26, 2018.
  26. ^ Reed, Ryan (March 26, 2018). "CupcakKe Throws Equality Street Party in 'Crayons' Video". Rolling Stone.
  27. ^ "The Ephorize Tour extended dates".
  28. ^ "CupcakKe at the Met! (postponed • new date April 20)".
  29. ^ "Ephorize by cupcakKe reviews". AnyDecentMusic?. Retrieved January 15, 2018.
  30. ^ "Ephorize by CupcakKe Reviews and Tracks". Metacritic. Retrieved April 11, 2018.
  31. ^ Hall, Jake. "CupcakKe – 'Ephorize' review". Crack Magazine. Retrieved January 15, 2018.
  32. ^ Hunter-Tilney, Ludovic (January 12, 2018). "Cupcakke: Ephorize — 'authority and scabrous wit'". Financial Times. Retrieved June 2, 2019.
  33. ^ Bromfield, Daniel (January 15, 2018). "CupcakKe: Ephorize". Spectrum Culture. Retrieved June 2, 2019.
  34. ^ Scott, Jazz. "cupcakKe – Ephorize". Tiny Mix Tapes. Retrieved June 2, 2019.
  35. ^ a b Christgau, Robert (December 15, 2018). "Robert Christgau on CupcakKe's Literotica and Leikeli47's Smokescreens". Vice. Retrieved April 23, 2019.
  36. ^ Berry, Peter A. (January 17, 2018). "CupcakKe Comes Correct on Her Versatile 'Ephorize' Album". XXL. Retrieved September 6, 2019.
  37. ^ "CupcakKe's 'Ephorize' Ranked Alongside Jay-Z and SZA's Albums". MTV UK. January 9, 2018. Retrieved January 10, 2018.
  38. ^ a b Jenkins, Craig (January 9, 2018). "Ephorize Is CupcakKe's Major Breakthrough". Vulture. Retrieved January 10, 2018.
  39. ^ "cupcakKe delivers best album yet with 'ephorize'". MTV UK. January 5, 2018. Retrieved January 5, 2018.
  40. ^ Murphy, Sarah (January 5, 2018). "Cupcakke 'Ephorize' (album stream)". Exclaim!. Retrieved January 5, 2018.
  41. ^ Lange, Maggie. "The 50 Best Albums of 2018 - Page 4". Pitchfork. No. 11 December 2018. Retrieved April 24, 2020.
  42. ^
    • "BMI | Repertoire Search". BMI. Select "TITLE", type "Song" in the search engine, and click "Search". Retrieved December 25, 2018.
    • "ACE Repertory". ASCAP. Select "TITLE", type "Song" in the search engine, and click "Search". Retrieved December 25, 2018.
  43. ^ ""Ephorize" by cupcakKe on iTunes". Apple Music. January 5, 2018. Retrieved January 5, 2018.
  44. ^ "NZ Heatseeker Albums Chart". Recorded Music NZ. January 15, 2018. Retrieved January 12, 2018.
  45. ^ "Heatseekers Albums". Retrieved January 18, 2018.
  46. ^ "Independent Albums". Retrieved January 18, 2018.
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