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Desamuduru

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Desamuduru
Theatrical release poster
Directed byPuri Jagannadh
Written byPuri Jagannadh
Produced byDVV Danayya
StarringAllu Arjun
Hansika Motwani
Pradeep Rawat
Ali
CinematographyShyam K. Naidu
Edited byMarthand K. Venkatesh
Music byChakri
Distributed byUniversal Media
Release date
  • 12 January 2007 (2007-01-12)
Running time
148 minutes
CountryIndia
LanguageTelugu
Budget10crores
Box office63 crores

Desamuduru (transl. Super Mischief [Not lit.]) is a 2007 Indian Telugu-language action film directed by Puri Jagannadh and produced by DVV Danayya under the Universal Media banner. The film stars Allu Arjun and Hansika Motwani, while Pradeep Rawat and Ali play supporting roles. The movie was released on 12 January 2007 in 400 theatres.[1] This movie is one of the most successful films in Allu Arjun's career. Rambha acted in an item number alongside him.[2]

Plot

Bala Govind (Allu Arjun) is a program director in MAA TV. His fights for justice regularly get him into trouble. During one of these incidents, he saves a person (Raja Ravindra) from goons while severely thrashing Murugesan (Subbaraju), the son of the notorious smuggler Tambi Durai (Pradeep Rawat). Fearing retribution from Tambi Durai, the MAA TV crew sends Bala's team to Kullu Manali to shoot a travel episode. There, Bala sees Vaishali (Hansika Motwani), who is a sannyasin, and it is love at first sight for him. Vaishali, though initially apprehensive of Bala, falls for him. The head sannyasin of the ashram, Rama Prabha (Rama Prabha), unites the couple. However, before Bala is able to return to Hyderabad with Vaishali and marry her, Tambi Durai's henchmen kidnap her and take her to his home. The person who was saved by Bala reveals that Vaishali is the daughter of Narayan Patwari (Devan). In order to grab Patwari's property, Tambi Durai killed her parents, and his wife Andal (Telangana Shakuntala) performed the marriage of Vaishali with Murugesan. However, Vaishali escapes and reaches Kulu Manali. Bala takes the help of Inspector Prasad (Ahuti Prasad) to save Vaishali from their clutches, and eventually succeeds in his attempt and marries her.

Cast

Crew

Production

After the release of Happy (2006), Allu Arjun was reported to be keen to act in the Telugu remake of Sivakasi (2005) starring Vijay and Asin in the lead roles.[3] He later accepted to act in a film directed by Puri Jagannadh and produced by DVV Danayya under the banner Universal Media.[4] The title was confirmed as Desamuduru.[5] Puri Jagannadh worked on the film's script at Bangkok and returned to Hyderabad on 16 June 2006.[6] The film had its official launch at the office of Puri Jagannadh's production company Vaishno Academy on 19 June 2006.[7]

Allu Arjun played the role of a crime reporter working for MAA TV in the film.[8] For his role, Allu Arjun sported a long hairdo and built six pack abs.[9] Hansika Motwani was selected as the female lead which marked her debut in Telugu cinema as an actress at a very young age of 16.[10] She played the role of a sanyasin in the film.[11] Rambha was selected for an item number in the film, despite initial reports stated that Charmee Kaur would dance in the song.[12][13]

The Himalayas from Kullu Valley, Himachal Pradesh.

Filming

Filming began on 28 July 2006 at Hyderabad where the film's first schedule was shot. The next schedule began in Himachal Pradesh.[14] Few action sequences were shot at Manali in early September 2006.[15] Weeks later, few scenes between the lead pair were shot in Uttaranchal and Himachal Pradesh. This schedule was planned to be wrapped up on 5 December 2006.[16] However the schedule was completed on 10 October 2006.[17] Some crucial action sequences were shot at Aluminium Factory in Gachibowli in early December 2006.[18]

Soundtrack

Desamuduru
Soundtrack album by
Chakri
Released25 December 2006
VenueRock Gardens, Madhapur, Hyderabad
GenreFeature film soundtrack
Length28:03
LabelAditya Music
ProducerChakri
Chakri chronology
Chukkallo Chandrudu
(2006) 		Desamuduru
(2006) 		Dhee
(2007)

The film has six songs composed by Chakri. Music of the film was launched on 25 December 2006. The song "Ninne Ninne" was the most popular song in the soundtrack among music lovers.[19]

No.TitleLyricsSinger(s)Length
1."Ninne Ninne"KandikondaChakri, Kousalya4:40
2."Gili Giligaa" BhaskarabhatlaDevan, Andrea Jeremiah4:32
3."Satte E Godavaa Ledu"BhaskarabhatlaRanjith4:18
4."Gola Pettinaadiro"BhaskarabhatlaRaghu Kunche, Kousalya4:39
5."Manasuley"KandikondaChakri, Kousalya4:51
6."Attaantode Ittaantode" BhaskarabhatlaRavi Varma, Suchitra5:03
Total length:28:03

Box-office

Desamuduru ran for more than 365 days. The film grossed ₹ 125.8 million[20] and a share of ₹ 95 million.[21] worldwide in the first week of its release. The film grossed ₹ 200 million in four weeks.[22] Desamuduru ran for more than 365 days. The film grossed ₹ 125.8 million[20] and a share of ₹ 95 million.[21] worldwide in the first week of its release.

The film grossed ₹ 200 million in four weeks.[22]

The film is one of the most successful films in Allu Arjun's career. The film surpassed the records set by Indra (2002) and became the second highest-grossing Telugu film after Pokiri (2006).[23]

Accolades

55th Filmfare Awards
Nandi Awards
Santosham Film Awards
  • Best Young Performers – Allu Arjun – Won
  • Best Debut Heroine – Hansika Motwani – Won
CineMAA Awards
  • Best Actor (Jury) – Allu Arjun – Won
  • Best Female Debut – Hansika Motwani – Won

Release

The film was released on 500 screens, including 424 in Andhra Pradesh, 32 in Karnataka, 8 in Orissa, 2 in Chennai, 3 in Mumbai and 31 overseas.[24] The film was also dubbed and released in Hindi as Ek Jwalamukhi and in Malayalam as Hero.

See also

References

  1. ^ "indiaglitz.com". Desamuduru set for release in 400 theatres. Retrieved 11 January 2007.
  2. ^ "Rambha's item number in Desa Muduru". telugucinema.com. Archived from the original on 2 January 2007. Retrieved 21 December 2006.
  3. ^ "Allu Arjun's plans". IndiaGlitz. 26 April 2006. Archived from the original on 21 December 2014. Retrieved 21 December 2014.
  4. ^ "Allu Arjun gets ready". IndiaGlitz. 10 May 2006. Archived from the original on 21 December 2014. Retrieved 21 December 2014.
  5. ^ "Allu Arjun is "Desa Muduru"". IndiaGlitz. 8 June 2006. Archived from the original on 21 December 2014. Retrieved 21 December 2014.
  6. ^ "Desamuduru Script at Bangkok". Idlebrain.com. 10 June 2006. Archived from the original on 21 December 2014. Retrieved 21 December 2014.
  7. ^ "Allu Arjun's movie launched". IndiaGlitz. 19 June 2006. Archived from the original on 21 December 2014. Retrieved 21 December 2014.
  8. ^ "Allu Arjun to be the 'Desamuduru'". IndiaGlitz. 3 January 2007. Archived from the original on 21 December 2014. Retrieved 21 December 2014.
  9. ^ "Allu Arjun goes Salman way!". Sify. 22 November 2006. Archived from the original on 21 December 2014. Retrieved 21 December 2014.
  10. ^ ""I am no more a babe", says Hansika". Sify. 2 July 2008. Archived from the original on 21 December 2014. Retrieved 21 December 2014.
  11. ^ "Hansika charges 50 lakhs!". Sify. 23 November 2006. Archived from the original on 21 December 2014. Retrieved 21 December 2014.
  12. ^ "Rambha as item girl!". Sify. 15 December 2006. Archived from the original on 21 December 2014. Retrieved 21 December 2014.
  13. ^ "Charmi to do an item number in 'Desa Muduru'". IndiaGlitz. 25 October 2006. Archived from the original on 21 December 2014. Retrieved 21 December 2014.
  14. ^ "'Desa Mudhuru' from 28th". IndiaGlitz. 21 July 2006. Archived from the original on 22 December 2014. Retrieved 22 December 2014.
  15. ^ "Desa Muduru shoot at Manali". IndiaGlitz. 4 September 2006. Archived from the original on 22 December 2014. Retrieved 22 December 2014.
  16. ^ "Key scenes being shot for 'Desa Muduru'". IndiaGlitz. 21 September 2006. Archived from the original on 22 December 2014. Retrieved 22 December 2014.
  17. ^ "'Desa Muduru' completes Himachal Pradesh schedule". IndiaGlitz. 10 October 2006. Archived from the original on 22 December 2014. Retrieved 22 December 2014.
  18. ^ "Desa Muduru shooting in progress". IndiaGlitz. 2 December 2006. Archived from the original on 22 December 2014. Retrieved 22 December 2014.
  19. ^ "greatandhra.com". Ninne Ninne Rocking Music Lovers. Archived from the original on 12 January 2007. Retrieved 18 January 2007.
  20. ^ a b "greatandhra.com". Desamuduru First Week Collections. Archived from the original on 21 January 2007. Retrieved 19 January 2007.
  21. ^ a b "nonstopcinema.com". Desamuduru worldwide 7-day gross – 25.8 million. Archived from the original on 22 January 2007. Retrieved 19 January 2007.
  22. ^ a b "greatandhra.com". Desamuduru Collected Rs. 9,63,00,655 in 4 Weeks. Archived from the original on 16 February 2007. Retrieved 14 February 2007.
  23. ^ Allu Arjun interview – Telugu film director. Idlebrain.com (19 August 2012). Retrieved on 2017-10-31.
  24. ^ "Desamuduru release centers". superhit.co.in. Archived from the original on 18 October 2007. Retrieved 12 September 2007.
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