DWLL
 | |
| Broadcast area | Mega Manila and surrounding areas |
|---|---|
| Frequency | 94.7 MHz |
| Branding | Mellow 947 |
| Programming | |
| Language(s) | English |
| Format | Adult Top 40, OPM |
| Ownership | |
| Owner | FBS Radio Network |
| DWBL 1242, DWSS 1494 | |
| History | |
First air date | February 23, 1973 |
Call sign meaning | Luis & Leonida Vera (original owners) |
| Technical information | |
Licensing authority | NTC |
| Power | 25,000 watts |
| ERP | 72,620 watts |
| Links | |
| Webcast | Listen live (via TuneIn) |
| Website | www |
DWLL (94.7 FM), broadcasting as Mellow 947 or All Hits Mellow 947, is a radio station owned and operated by FBS Radio Network. The station's studio and transmitter are located at Unit 908, Paragon Plaza, EDSA, Mandaluyong.[1]
History
1973–2006: Mellow Touch 94.7
The station began its broadcast in 1973 (when the Philippines was under Martial Law) as WLL 94.7 or Mellow Touch 94.7, as the Philippines' pioneering easy listening/soft adult contemporary station that only relied on spinners and a newscaster in their programming. At that time, their studios were at the now-demolished PHILCOMCEN building in Pasig City. This programming approach has established the station for its relaxing and feel good music.[2]
Former DWBL disc jockey Butch Gonzales provided pre-recorded voiceovers to bridge segues between songs, also serving the purpose of an occasional time-check, usually at the "Top" and "Bottom" of certain hours of each day. Gonzales' voice also became the Mellow Touch's signature voice, as he softly reminded the loyal listeners of tunes for "a bike ride along the boulevard", every hour as the station ID and jingle plays. The sound of his voice instantly translates to soft sentimental music that was clearly associated with the mellow music of this FM station at the time.[3][4] The most prominent station ID became one of the most recognizable radio anthems on Philippine FM radio. The lyric "You are the minstrel, and I your guitar" was inspired from TM Productions' "Mellow Sound".[5]
In 1994, to keep up with the times, the station instituted a major reformat by accommodating on-air jocks. Among its on air personalities were Scott Free, Harry Maze, Ted Bear and Riz Taylor. Ruth Cabal (formerly of GMA News, now on CNN Philippines) became one of its first lady newscasters replacing long-time newscaster Ernie Fresnido. Among its most notable programs were Mellow Midweek, a Thursday special airing love songs; Straight From The Heart, a Sunday special airing its classic easy listening staples; Planet Soul, a Friday night program airing classic urban music; and Extreme, a Saturday night program airing upbeat music.
2006–Present: Mellow 947
In mid-2006, to emphasize the shift in programming, it changed its brand to Mellow 947 ("ninety-four-seven"), dropping the "Touch" brand from the network and switched to an Adult Top 40 format. This new branding now carries a new slogan called "Sounds Good" as it continues its adherence to playing good music. Its programs now generally aim to bring out the mellow side of pop-alternative and light rock music fans. Since then, the station has enjoyed success, amidst the change in the radio landscape and it is this change that Mellow 947 is riding up on today. It also opened its doors to student DJs via School of Jocks. Among its special programs were Sunday In Time, a Sunday program airing songs from the 70s & 80s; Decade, a Thursday program airing songs from the 90s; and Nice & Slow, a Sunday night program airing easy listening music.[3]
In the beginning of 2019, the 90s was integrated to its regular playlist, hence expanding its format. Along with reorganization of its programs, the station adopted another slogan "All Hits"as it now focuses more on music. On July 6, 2019, the station launched its old program called Straight From The Heart, which airs easy listening music from the 70s, 80s & 90s on Weekends, resembling that of the format during the Mellow Touch era. On November 2020, it brought back another old program called Mellow Midweek Special, airing upbeat songs from the 70s, 80s & 90s every Wednesday.
References
- ^ Tadalan, Charmaine (December 25, 2018). "Bill renewing FBS Radio franchise filed at House". BusinessWorld. Retrieved August 18, 2020.
- ^ Glodove, Vinci (2019). "Batang 90s". PSICOM Publishing. Retrieved August 15, 2020 – via Google Books.
- ^ a b Team Orange (November 6, 2017). "Mellow 94.7 Is Taking Radio To A New Level". Orange Magazine. Retrieved September 7, 2018.
- ^ "Sounds good". Manila Bulletin. November 3, 2017. Retrieved October 4, 2018.
- ^ "The Mellow Sound". Jingle Samplers. Retrieved February 2, 2021.
External links