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"Mavis Beacon" redirects here. For the eponymous character, see Mavis Beacon (character).

Mavis Beacon Teaches Typing
Original author(s)Norm Worthington,[1]
Walt Bilofsky,
Mike Duffy[2][3]
Developer(s)The Software Toolworks
Initial releaseLate 1987; 37 years ago (1987)
Stable release
Operating systemmacOS, Windows
Platformcross-platform
LicenseProprietary
Websitemavisbeacon.com

Mavis Beacon Teaches Typing is an application software program designed to teach touch typing. Released in late 1987 by The Software Toolworks, the program aimed to enhance users' typing skills through a series of interactive lessons and games. It quickly gained popularity and became one of the most recognizable typing tutorial software titles.

The program's unique approach to teaching typing skills has made it a staple in computer education, especially during the late 1980s and throughout the 1990s. Despite the name "Mavis Beacon," which suggests a real person, the character is entirely fictional and was created for marketing purposes. Over the years, Mavis Beacon Teaches Typing has seen numerous updates and adaptations for different computer platforms, maintaining its relevance in the ever-changing landscape of educational software.

History

Background

The development of Mavis Beacon Teaches Typing was spurred by the changing landscape of personal computing and the increasing demand for touch typing skills. As personal computers became more prevalent in the late 1980s, the need for proficient typing abilities grew significantly. The program was conceptualized as a response to this shift, aiming to provide an interactive and user-friendly solution for individuals to acquire and refine their typing skills.[4]

Founded by Norm Worthington, Walt Bilofsky, and Mike Duffy, The Software Toolworks was already known for its success with Chessmaster 2000, a chess simulator. Leveraging their expertise and recognizing the burgeoning necessity for efficient typing, the team embarked on creating an educational software that would address this need. Norm Worthington, a co-founder of the company, played a key role in shaping the program's development.[4]

Development of original game

The development of the original Mavis Beacon Teaches Typing game was driven by the growing need for proficient typing skills in the rapidly expanding world of personal computing. Created by The Software Toolworks, the program aimed to provide an interactive and engaging solution for users to improve their typing abilities.

The inspiration behind the program's concept came from the success of another software created by The Software Toolworks, Chessmaster 2000. This chess simulator featured box art that depicted a bearded wizard as the ultimate chess opponent, allowing players to envision themselves competing against an expert. Building on this idea, the company decided to create a fictional character, Mavis Beacon, who would serve as a trustworthy and knowledgeable typing instructor.[4]

The development team, which included Norm Worthington, Walt Bilofsky, and Mike Duffy, aimed to make the program accessible to users with varying skill levels. The program's early versions supported both the traditional QWERTY keyboard layout and the alternative Dvorak Simplified Keyboard layout. The lessons were designed to help users practice typing through various activities, including copying text without looking at the keyboard and engaging in typing games.[5][6]

The original version of Mavis Beacon Teaches Typing was released in late 1987 for MS-DOS. The program gained immediate attention and popularity due to its innovative approach to typing education. Its success can be attributed not only to its educational content but also to its engaging packaging, which featured an image of the fictional character Mavis Beacon. This image, based on Haitian-born model Renee L'Esperance, became synonymous with the program and contributed to its widespread recognition.[7]

Early success and popularity

Upon its release in late 1987, Mavis Beacon Teaches Typing quickly gained traction and achieved widespread popularity in the rapidly growing world of personal computing. The program's innovative approach to teaching touch typing captured the attention of users of all ages and skill levels.

Peter Lewis, a technology writer for The New York Times, provided an early favorable review of the program, helping to generate initial interest and attention.[8] This positive reception highlighted the program's potential to effectively enhance typing skills through its interactive lessons and activities.

The accessibility of Mavis Beacon Teaches Typing was a key factor in its success. The program was designed to cater to a wide range of users, from children to experienced typists. Its user-friendly interface and engaging lessons made it a valuable tool for both beginners and those looking to improve their typing speed and accuracy. Compute! magazine's review in 1989 recognized the program's usefulness for children, adults, and experienced typists, noting its support for the Dvorak Simplified Keyboard layout training.[9]

The Washington Post also acknowledged the program's ability to disguise typing drills as engaging games, making the learning process more enjoyable for users.[10] The program's inclusion of typing games further contributed to its appeal and popularity, providing users with interactive challenges that facilitated skill development.

The Mavis Beacon Teaches Typing series' early success can also be measured by its sales figures. By 1999, the series had sold over six million copies, reflecting its widespread adoption and impact on typing education.[4]

Further development

Since its initial release in 1987, Mavis Beacon Teaches Typing has undergone numerous iterations and adaptations to keep up with changing technology and user needs. The series' continued evolution has allowed it to remain a relevant and effective tool for teaching touch typing.

The program's success prompted the release of various versions tailored to different platforms, including early versions for the Apple II, Commodore 64, Atari 8-bit family, Apple IIGS, Atari ST, Mac OS, and Windows. These iterations allowed a diverse range of users to benefit from the program's typing instruction, regardless of their preferred computing platform.

One notable adaptation came in the form of Mavis Beacon Teaches Typing II, which introduced additional features and improvements to the original formula. This version was praised for its well-researched and well-written program design, as well as its user-friendly interface.[11] The positive reception of Mavis Beacon Teaches Typing II demonstrated the series' ability to build upon its foundations and deliver enhanced learning experiences.

As technology continued to advance, so did the program's capabilities. The release of Mavis Beacon Teaches Typing Version 5 showcased its adaptability and willingness to incorporate modern features while maintaining its core focus on typing education.[12] This iteration demonstrated how the program remained committed to serving as a valuable tool for both novice typists and experienced users seeking to refine their skills.

Furthermore, the program expanded its offerings to cater to different demographics. Mavis Beacon Teaches Typing For Kids was introduced, featuring content suitable for younger learners while maintaining the program's educational effectiveness.[13] This adaptation highlighted the series' adaptability to cater to a diverse range of users, from children to adults.

As technology advanced, so did the features offered by the program. The 2011 Ultimate Mac Edition by Software MacKiev introduced two-player competitive typing network games, integration with iTunes, Dvorak keyboard support, practice typing song lyrics, RSS news feeds, and classic novels.[14] In 2021, Encore, Inc. released Mavis Beacon Teaches Typing 2020, further underscoring the program's relevance in the digital age.[15]

Release and marketing

The original Mavis Beacon Teaches Typing was initially released in late 1987 by The Software Toolworks. The program's release timing aligned with the growing popularity of personal computers and the increasing need for individuals to become proficient typists as computers became integral to daily life.[16]

Marketing efforts for the program capitalized on the need for effective typing instruction. The image of Mavis Beacon herself, despite being a fictional character, resonated with users and contributed to the program's popularity. The software's publisher, The Software Toolworks, presented Mavis Beacon as a trustworthy and capable typing teacher, drawing users to the program.[17]

Distribution of the software was widespread, covering various computer platforms such as MS-DOS, Apple II, Commodore 64, Atari 8-bit family, Apple IIGS, Atari ST, Mac OS, Microsoft Windows, Palm OS, and Amiga. The cross-platform nature of the software ensured its availability to a broad range of users.[18]

Sales

The success of the Mavis Beacon Teaches Typing series is underscored by its impressive sales figures, cementing its position as one of the most popular and enduring typing instruction programs in the industry.

By 1999, the series had sold over six million copies, a testament to its widespread adoption and recognition among individuals seeking to improve their typing skills. The program's ability to cater to various skill levels, from beginners to experienced typists, contributed to its broad appeal and contributed to its commercial success.[19]

In 2000, the popularity of the series was evident when two products from the franchise made their way onto the Top Selling Educational Software list. Mavis Beacon Teaches Typing 10.0 secured the fourth position, while Mavis Beacon Teaches Typing 5.0 ranked eighth. These rankings highlighted the continued demand for the software and its enduring relevance in the educational software market.[20]

Name

The name "Mavis Beacon" holds an interesting origin and significance within the context of the typing program. Contrary to common belief, Mavis Beacon is not a real person but rather a fictional character that was created for the program's marketing and branding. The original photograph used to depict Mavis Beacon was that of Haitian-born model Renee L'Esperance. The name "Mavis" was derived from Mavis Staples, the lead vocalist for the Staple Singers, and the surname "Beacon" was chosen for its association with a guiding light.[21][22]

The name "Mavis Beacon" was intentionally designed to convey an image of reliability, guidance, and expertise. Les Crane, the former talk-show host who was a partner in The Software Toolworks during its early years, played a significant role in creating the persona of Mavis Beacon as a trustworthy and skilled typing instructor.[21]

Plot and gameplay

Unlike traditional video games, Mavis Beacon Teaches Typing does not feature a plot or narrative. Instead, the program's primary focus is to provide users with comprehensive touch typing instruction through a series of interactive exercises and activities.

The gameplay of Mavis Beacon Teaches Typing revolves around teaching and improving touch typing skills. The program offers a variety of typing lessons, drills, and tests that are designed to enhance users' typing speed, accuracy, and proficiency. These exercises are presented in the form of typing games, lessons, and timed tests that progressively challenge users to improve their typing abilities.[23]

One of the core elements of the gameplay is the inclusion of typing games. These games add an element of fun and engagement to the learning process. For instance, users might find themselves racing a virtual car by accurately typing words that appear on the screen, motivating them to type quickly and correctly. This gamified approach helps users stay engaged while practicing their typing skills.[24]

The program also includes typing drills that present users with passages of text to type out. The software then evaluates their accuracy and speed, providing instant feedback on any mistakes made during the typing process. This immediate feedback is a crucial aspect of the program's educational value, allowing users to identify areas of improvement and correct mistakes in real-time.[25]

As users progress through the lessons and drills, Mavis Beacon Teaches Typing adapts to their skill level. The program monitors users' performance and identifies specific areas where they may need more practice. This personalized approach ensures that users are consistently challenged while focusing on their individual needs and weaknesses.[26]

The culmination of the program's gameplay is the assessment of users' typing speed, accuracy, and overall improvement. The software tracks users' words-per-minute typing speed and provides a comprehensive overview of their progress. Successful completion of lessons and tests can result in the achievement of certificates, further motivating users to continue their typing education journey.[27]

Features

A screenshot from the Window version of Mavis Beacon Teaches Typing showing a typing game that features car racing
A typing game in Mavis Beacon featuring car racing (Windows version)

Mavis Beacon Teaches Typing offers a range of features designed to improve touch typing skills and engage users in a productive learning experience. The program includes various speed tests that measure the user's words-per-minute typing speed, providing immediate feedback on their progress.[28]

One of the notable components of the program is its collection of typing games, which have been included in various versions since its initial release. These games add an element of interactivity and entertainment to the learning process, making touch typing engaging and enjoyable for users of all ages. In the 2011 Ultimate Mac Edition for macOS, published by Software MacKiev, the program introduced two-player competitive typing network games, integration with iTunes, and the ability to practice typing song lyrics, RSS news feeds, and classic novels.[28]

The program's interactive interface provides users with typing challenges and exercises that gradually build and refine their typing techniques. It offers various typing lessons that incorporate classic typing exercises, as well as practical applications like copying blocks of text without looking at the keyboard. Users receive immediate feedback on errors and their typing speed, allowing them to identify areas that need improvement.[29]

Upon completing various lessons and challenges, users can print a certificate of achievement to acknowledge their progress and accomplishments in touch typing. The inclusion of various speed tests, typing games, and skill-building exercises contributes to the program's effectiveness as a comprehensive typing tutor and skill development tool.[29]

Reception

Mavis Beacon Teaches Typing

The original release of Mavis Beacon Teaches Typing garnered attention from critics and educators alike for its innovative approach to teaching touch typing. The program's unique blend of interactive exercises, personalized instruction, and gamified learning elements contributed to its positive reception and widespread adoption.

The New York Times technology writer Peter Lewis praised the program in a 1987 review, noting its potential to improve typing skills across various age groups and experience levels.[30] Compute! magazine's review in 1989 highlighted the program's versatility, suggesting that children, adults, and experienced typists could benefit from its lessons and drills, while also commending its support for the Dvorak Simplified Keyboard.[25]

The educational value of the program was emphasized by The Washington Post, which praised how it seamlessly integrated typing drills into engaging games, making the learning experience enjoyable and effective.[31]

Mavis Beacon Teaches Typing also received recognition for its adaptive nature. The program's ability to assess users' skill levels and tailor instruction to their specific needs was highlighted by The New York Times in 1999, acknowledging that the software remained a valuable tool for improving typing skills.[32]

Sequels

Mavis Beacon Teaches Typing II continued to receive positive reviews and acclaim for its educational value and effective typing instruction. The program's enhanced features and expanded content further solidified its reputation as a valuable tool for improving typing skills.

Amiga Format's Paul Tyrrell praised the well-researched and well-written nature of the program, along with its user-friendly design.[33] Nick Veitch of CU Amiga noted that the program was more interesting than traditional educational packages, attributing its appeal to its engaging lessons and fun games.[33]

The recognition of the program's adaptability persisted in later iterations. Mavis Beacon Teaches Typing Version 5 was described as a "well-polished program" by Superkids, highlighting its effectiveness as an educational tool.[34] Similarly, Mavis Beacon Teaches Typing For Kids was praised by Metzo Magic for its incorporation of British spelling and its suitability for a broader audience.[23] By 1999, even though the program wasn't the flashiest option, it was noted that Mavis Beacon Teaches Typing Version 9 remained an effective and valuable typing program, affirming its role in continuing to improve users' typing skills.[35]

Legacy

The impact of Mavis Beacon Teaches Typing extended beyond its immediate success, leaving a notable legacy within the edutainment and typing software sectors. The software's innovative blend of interactive games and typing lessons set a precedent for typing instruction programs.[36] This approach prompted other developers to create similar software that combined education with entertainment, thereby influencing the trajectory of educational game development.[37]

The software's success led to subsequent iterations and adaptations, with releases like Mavis Beacon Teaches Typing II indicating sustained demand for typing instruction tools.[38] The series' ability to evolve and cater to changing technologies, transitioning from older operating systems to modern platforms like macOS and Windows, emphasized its enduring relevance in the ever-changing digital landscape.[39]

Moreover, the fictional character of Mavis Beacon and the associated brand became synonymous with typing proficiency and computer literacy. This journey from a marketing creation to a recognizable symbol of typing competence highlights the efficacy of branding and marketing strategies in the software industry.[36][38] The ongoing popularity of the Mavis Beacon series and its influence on subsequent typing instruction software underscore its enduring significance in both educational and gaming contexts.

The pioneering approach of Mavis Beacon Teaches Typing left an indelible mark on the edutainment genre, influencing the design principles of educational software. The series demonstrated that learning could be seamlessly integrated into interactive and engaging experiences, a principle embraced by many educational software titles that followed.[36]

As the Mavis Beacon series adapted to changing technologies, it served as an inspiration for other educational software developers seeking to create engaging and effective tools for teaching essential skills. This influence is evident in the design and instructional methods of subsequent typing programs and educational games, often drawing insights from the series' successful fusion of interactivity and education.[39]

The legacy of Mavis Beacon Teaches Typing endures as a seminal and influential title in the educational software landscape. Its enduring popularity, innovative approach, and far-reaching impact on both the edutainment and typing instruction sectors solidify its place in the history of computer-based learning and gaming.[36][37][39]

See also

References

  1. ^ Norman Worthington: Executive Profile & Biography, Bloomberg, ...One of Mr. Worthington's earliest ventures was Software Toolworks, one of the first highly successful consumer software companies...
  2. ^ Biersdorfer, J. D. (December 1998). "Next They'll Say Betty Crocker Isn't Real, Either". The New York Times.
  3. ^ Walt Bilofsky's Home Page - Software Publisher, ... I was one of three programmers who designed and created the perennial software hits The Chessmaster and Mavis Beacon Teaches Typing...
  4. ^ a b c d Next They'll Say Betty Crocker Isn't Real, Either, J. D. Biersdorfer, The New York Times, December 31, 1998, access-date: August 18, 2023
  5. ^ Take A Deep Dive Into Mavis Beacon Teaches Typing!, Rhett Jones, Kotaku Australia, April 10, 2017, access-date: August 18, 2023
  6. ^ Disk tutorial * £29.99 * Software Toolworks, Amiga Format, July 1993, access-date: August 18, 2023
  7. ^ Supertypist Mavis Beacon Is A Creation Of Marketing, William MACKLIN, Seattle Times, November 19, 1995, access-date: August 18, 2023
  8. ^ PERSONAL COMPUTERS; Feedback In Typing Program, Peter H. Lewis, The New York Times, November 17, 1987, access-date: August 18, 2023
  9. ^ Mavis Makes It Easy, Neil Randall, Compute!, January 1989, access-date: August 18, 2023
  10. ^ OF MICE AND KIDS, T. R. Reid, The Washington Post, November 1, 1992, access-date: August 18, 2023
  11. ^ Amiga Reviews: Mavis Beacon Teaches Typing, Paul Tyrrell, Amiga Format, access-date: August 18, 2023
  12. ^ SuperKids Software Review of Mavis Beacon Teaches Typing Version 5., SuperKids, access-date: August 18, 2023
  13. ^ Mavis Beacon Teaches Typing For Kids Review by metzomagic.com, Metzo Magic, access-date: August 18, 2023
  14. ^ Mavis Beacon Teaches Typing on Steam, access-date: August 18, 2023
  15. ^ Biersdorfer, J. D. (December 31, 1998). "Next They'll Say Betty Crocker Isn't Real, Either". The New York Times. ISSN 0362-4331. Retrieved April 15, 2021.
  16. ^ "Mavis Beacon Teaches Typing on Steam".
  17. ^ Rhett Jones (April 10, 2017). "Take A Deep Dive Into Mavis Beacon Teaches Typing!". Kotaku.
  18. ^ Paul Tyrrell (June 1993). "Amiga Reviews: Mavis Beacon Teaches Typing". Amiga Format.
  19. ^ Biersdorfer, J. D. (December 31, 1998). "Next They'll Say Betty Crocker Isn't Real, Either". The New York Times. ISSN 0362-4331. Retrieved April 15, 2021.
  20. ^ "GET INFO". www.washingtonpost.com. Retrieved April 15, 2021.
  21. ^ a b Michallon, Clémence (March 14, 2022). "Mavis Beacon was the top typing teacher in the US before she vanished. The twist? She wasn't real". The Independent. Retrieved October 3, 2022.
  22. ^ MACKLIN, William (November 19, 1995). "Supertypist Mavis Beacon Is A Creation Of Marketing". Seattle Times.
  23. ^ a b "Mavis Beacon Teaches Typing For Kids Review by metzomagic.com". www.metzomagic.com. Retrieved April 15, 2021.
  24. ^ "Mavis Beacon Teaches Typing on Steam". store.steampowered.com.
  25. ^ a b Randall, Neil (January 1989). "Mavis Makes It Easy". Compute!. p. 70. Retrieved November 10, 2013.
  26. ^ Biersdorfer, J. D. (December 1998). "Next They'll Say Betty Crocker Isn't Real, Either". The New York Times.
  27. ^ "SuperKids Software Review of Mavis Beacon Teaches Typing Version 5". www.superkids.com. Retrieved April 15, 2021.
  28. ^ a b Reid, T. R. (November 1, 1992). "OF MICE AND KIDS". Washington Post. ISSN 0190-8286. Retrieved April 15, 2021.
  29. ^ a b "SuperKids Software Review of Mavis Beacon Teaches Typing Version 5". www.superkids.com. Retrieved April 15, 2021.
  30. ^ Lewis, Peter H. (November 17, 1987). "PERSONAL COMPUTERS; Feedback In Typing Program". The New York Times.
  31. ^ Reid, T. R. (November 1, 1992). "OF MICE AND KIDS". Washington Post. ISSN 0190-8286. Retrieved April 15, 2021.
  32. ^ "Mavis Beacon Teaches Typing, Version 9". archive.nytimes.com. April 15, 2021. Retrieved April 15, 2021.
  33. ^ a b "Amiga Reviews: Mavis Beacon Teaches Typing". www.amigareviews.leveluphost.com. Retrieved April 15, 2021.
  34. ^ "SuperKids Software Review of Mavis Beacon Teaches Typing Version 5". www.superkids.com. Retrieved April 15, 2021.
  35. ^ "Mavis Beacon Teaches Typing, Version 9". archive.nytimes.com. Retrieved April 15, 2021.
  36. ^ a b c d Jones, Rhett. Take A Deep Dive Into Mavis Beacon Teaches Typing! Kotaku. April 10, 2017.
  37. ^ a b Disk tutorial * £29.99 * Software Toolworks. Amiga Reviews.
  38. ^ a b Biersdorfer, J. D. Next They'll Say Betty Crocker Isn't Real, Either. The New York Times. December 31, 1998.
  39. ^ a b c Mavis Beacon Teaches Typing on Steam.

Further reading

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