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This article is about the English YouTuber. For the Simpsons character, see Stampy (The Simpsons character). For the Transformers character, see Stampy (Transformers).

Stampy
Garrett at Minecon in 2015
Personal information
Born
Joseph Mark Garrett

(1990-12-13) 13 December 1990 (age 33)
Portsmouth, Hampshire, England
OccupationYouTuber
Spouse
Kye Bates
​
(m. 2019)​
YouTube information
Also known as
  • Stampylonghead
  • Stampylongnose
  • Stampy Cat
Channel
Years active2006–present
Genre
Subscribers10.8 million[1]
Total views8 billion[1]
100,000 subscribers2013[2]
1,000,000 subscribers2014[3][4]
10,000,000 subscribers2021[5]
Last updated: 21 October 2023

Joseph Garrett (born 13 December 1990), better known as Stampylonghead, Stampylongnose, Stampy Cat, or simply Stampy, is an English YouTuber known for his Minecraft video game commentaries playing the character of Stampy Cat. He is well-known for his child-friendly demeanour and incorporating storytelling and education into the Let's Play format. In 2014, he was one of the ten most-watched YouTube channels in the world.

In 2015, Garrett created a scripted edutainment series called Wonder Quest in collaboration with Maker Studios and Disney. The show is filmed in Minecraft and features educational content designed for children to watch in school. It aired two seasons from 2015 to 2016. Garrett has voiced the Stampy character in the video game Minecraft: Story Mode and has made guest appearances on several television programs with CBBC and Disney XD. He has also released two children's books.

As of June 2023, Garrett's channel has gained over 8 billion video views and over 10.7 million subscribers. In 2015, his channel received 200 million monthly views,[6] with each video averaging 1.87 million views.[7]

Early life

Joseph Garrett was born in Havant in Hampshire, England, on 13 December 1990.[6][8][7] His father is a graphic designer, and his mother was a stay-at-home-mum. He has two older sisters: Rachel and Annette, the latter of whom also has a Minecraft YouTube channel.[6][9]

Garrett studied TV and video production at Solent University in Southampton.[10][6] Garrett enjoyed creating stop-motion films and wanted to be an editor or vision mixer, wanting to work on projects entirely by himself.[6] Ironically, his parents refused to buy him his own video game console.[11]

Career

In August 2006, Garrett created his first YouTube channel, where he played and talked about video games. When he started the channel, his parents thought he should spend his time more wisely, but they did not discourage him. Garrett saw his channel growing, telling ''The Independent'', "I knew that if I got fully into it, I might make it work for me." Garrett believed that the writing, editing, and voiceovers he was doing on his channel would look good on his CV.[6] He worked from his bedroom in his parents house.[7][10] Initially, his channel consisted of live-action comedy skits and animations he made with his friends.[8] He later transitioned to Let's Play videos, playing video games such as Homefront. Garrett later shut down this channel.[12]

On 29 July 2011, he launched the Stampylonghead channel. He began making Minecraft Let's Play videos in 2012[12] when he was still in university.[13] When he started making Let's Play videos of Minecraft, which later 'blew up', Garrett realised that most of his audience were children.[14] Upon this realisation, he began to make more family-friendly content, which included stopping swearing and making his persona "bigger and brighter", along with ensuring that he did not use sentences that were too long.[15] At the time, he was working as a bartender at a pub. Once his YouTube earnings passed what he earned from bartending, which was minimum wage, he quit the job. This decision was made when he had about 10,000 subscribers. His parents allowed him to stay in their house rent-free to help him develop YouTube into his full-time career.[13] Garrett described the Stampylonghead channel as a "complete accident," saying his original aim was to become a video game journalist.[15] Garrett records, edits, and uploads his videos himself, while Maker Studios handles business issues.[15]

In December 2013, YouTube terminated the Stampylonghead channel due to false reports of community guidelines violations. After widespread campaigning under the Twitter hashtag "#savestampy" began trending, the channel was reinstated a day later.[12][16] In 2014, he attended the San Diego Comic-Con for the first time.[17]

In 2014, Garrett said he worked 11 hours daily making videos.[7] He stated that it took him around two to four days to make his 'more elaborate' videos. To keep his output high, he alternated between those videos and ones that were easier to make.[17] In 2014, Garrett has attributed some of his popularity to his upload schedule, which at the time was daily. He said that this ensured his audience knew they could return regularly to find new content to watch. He believed that another reason for his success was that his persona, Stampy Cat, became "involved in their life more ... than a kids' television presenter would be: they're messaging me, they're sending me pictures. You become more of a friend to them".[18] When asked if he would be interested in transitioning to TV, Garrett has stated that he is happy on YouTube.[19]

File:Minecraft YouTubers Minecon 2015.jpg
Garrett (middle) with iBallisticSquid (left) and DanTDM (right) at Minecon in 2015

On 25 April 2015, Garrett launched a spin-off edutainment YouTube series, Wonder Quest, in collaboration with Maker Studios.[20] The series is told through Minecraft, and is designed for educational use in classrooms.[7] Jordan Shapiro praised the show for demonstrating the educational potential of Minecraft.[21] He was a featured panelist at Minecon in July 2015.[22][23][24] He also attended Minecon in 2016.[25]

In September of 2015, Garrett signed a two-book deal with Egmont Publishing.[26] Stampy's Lovely Book, released to United Kingdom stores on 22 October 2015, is a children's activity book themed around Stampy Cat, including comic strips and "exclusive info about Stampy and his friends".[27] Stampy's Lovely Book was followed by a sticker book titled Stampy Cat: Stick with Stampy! on 28 July 2016.[28]

In 2015, Garrett told The Independent, "I'm sometimes envious of people who have a 9-to-5 job. People can just come home and switch off. I never can."[6] The same year, he told the BBC that his favourite part of his job was meeting his fans and seeing real people enjoy his videos, rather than numbers on a computer screen. He also said that he was mostly only recognised in public by children, and if he were to walk down a street with no children, he would not be noticed. He described this attention as "nicely manageable."[29] In 2018, he broke a Guinness World Record, the fastest time to make and display ten cakes in Minecraft, which he did in three minutes and 51 seconds.[30]

On 21 October 2023, the final episode of Stampy's Lovely World aired, titled "Thanks For Watching", marking the end of the series after 823 episodes.[31][32] The final episode received 1.7 million views in a day.[32] On Twitter the same day, Garrett wrote; "thank you everyone who’s sent me a lovely message tonight. I have really felt all of the love and good wishes. It was a fantastic ride and I’m glad I got to go out in the way I wanted. Good luck with wherever your life takes you."[33]

Content

His avatar is a character called Stampy Cat, an orange and white cat (depicted by a commercially available Minecraft skin based on the character Fidget from the video game Dust: An Elysian Tail). Garrett describes the character as "a bigger, brighter, better version" of himself.[7] Other characters in the videos (who viewers refer to as Stampy's "helpers") include iBallisticSquid, the YouTube name of Garrett's friend David Spencer,[34] and Sqaishey Quack, a duck character played by Garrett's spouse, Kye Bates[35]

Caroline Knorr of Common Sense Media describes Stampy's presentation as best for younger fans and that "Stampy feels like a cross between Pee-Wee Herman and Mr. Rogers."[36] In 2015, Garrett said that the majority of his audience was between the ages of four and twelve. After discovering this, he determined that he could not swear or use sentences that were too long. Garrett has also stated that rather than referring to his audience as "kids", he talks directly to his audience. He described the former method as patronising. Garrett also 'resisted' ad breaks in his videos.[7] Garrett's Minecraft series adds a story to game which has none, while giving viewers ideas for activities to pursue with their friends in their own Minecraft games.[37]

Once Garrett became aware of his young audience, he started placing more energy into his voice to keep the children's attention.[7] This voice is high-pitched, and has a 'trademark laughter,' which The Independent described as a "helium honk".[6][38] A journalist for the American magazine Entertainment Weekly wrote that Stampy's was the "newest voice in children's entertainment," jokingly adding that it was "shrill, British, and very, very square."[10] While his demeanour attracted young children, some parents found it annoying.[6][38]

Lee Bear was a bear character who was very prominent in the earlier Stampy's Lovely World episodes, played by the Minecraft YouTuber Lee Carson. Carson reportedly sent threatening messages and explicit images of himself to women online.[10][39] Garrett removed Carson from the videos in September of 2015, doing so in a manner that concealed the truth of Carson's actions from Garrett's young fanbase.[40]

Personal life

In 2018, Garrett became engaged to Kye Bates, a fellow Minecraft YouTuber known online as Sqaishey Quack. They were married in 2019. The two have a cat named Ori, and two dogs called Alyx and Mei.[30] In 2014, Garrett described himself as "a very big introvert, I'm very shy."[18]

YouTube statistics

In February 2014, the Stampylonghead channel received 159.3 million views, 50 million more than One Direction. At the time, he had 2.3 million subscribers and 845 million channel views overall.[20] In May 2015, he was the 32nd most-viewed YouTube channel of all time, with 3.5 billion views and 5.8 million subscribers.[21] His YouTube channel surpassed 10 million subscribers on 8 February 2021.[9]

In 2014, Garrett was in the top 10 most-viewed YouTube channels worldwide. That year, his audience largely comprised of six to 14-year-olds, about sixty per cent of whom were girls.[34]

Bibliography

  • Stampy's Lovely Book (Egmont, 2015), ISBN 978-1405281560
  • Stampy Cat: Stick with Stampy! (Egmont, 2016), ISBN 978-1405284219

Filmography

Year Title Role Notes Ref.
2015 Gamer's Guide to Pretty Much Everything Stampy Cat Guest star, episode 1 [41]
2015–2016 Wonder Quest Stampy Cat Creator and writer [42]
2016 Diddy TV Himself Guest star for episodes 3, 7 and 14 [43]
2016–2017 Minecraft: Story Mode Stampy Cat In episodes "A Portal to Mystery", "Hero in Residence" and "Giant Consequences" [44][45]

Awards and nominations

Year Award Category Result Ref
2014 The Game Awards Trending Gamer Nominated [46]
4th Annual Streamy Awards Gaming Nominated [47]
2015 2015 Kids' Choice Awards UK Favourite Tipster Nominated [48][better source needed]
5th Annual Streamy Awards Gaming Nominated [49][50]
2016 2016 Kids' Choice Awards UK Favourite Tipster Nominated [51][52]

References

  1. ^ a b "About stampylonghead". YouTube.
  2. ^ Stampy – 100k Subscribers Special. YouTube. 24 July 2013. Archived from the original on 10 March 2016. Retrieved 26 October 2015.
  3. ^ 1 Million Subscribers Special – From Then To Now. YouTube. 8 January 2014. Archived from the original on 10 March 2016. Retrieved 26 October 2015.
  4. ^ Stampy's Special Unboxing. YouTube. 11 September 2014. Archived from the original on 9 March 2016. Retrieved 26 October 2015.
  5. ^ 10M Subscribers Special – Play Button Unboxing – 🔴 Live. YouTube. 27 February 2021. Archived from the original on 11 May 2023. Retrieved 27 February 2021.
  6. ^ a b c d e f g h i Duerden, Nick (21 November 2015). "Stampy Cat: Minecraft vlogger Joseph Garrett is the name on every child's Christmas list". The Independent. Archived from the original on 17 June 2022. Retrieved 2 August 2023.
  7. ^ a b c d e f g h Burell, Ian (1 January 2015). "Stampy Cat: Joseph Garrett's cartoon from Minecraft that is bigger than Justin Bieber – and has just been linked to Disney". The Independent. Archived from the original on 1 August 2023. Retrieved 2 August 2023.
  8. ^ a b Mohan-Hickson, Matt (13 June 2020). "Who is Stampy Cat? Name, age and Minecraft videos created by YouTube star". The News. JPIMedia. Archived from the original on 20 August 2020. Retrieved 20 August 2020.
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  12. ^ a b c Mohan-Hickson, Matt (13 June 2020). "Who is Stampy Cat? Name, age and Minecraft videos created by YouTube star". The News. JPIMedia. Archived from the original on 20 August 2020. Retrieved 20 August 2020.
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  19. ^ Dredge, Stuart (28 August 2016). "Joseph Garrett, the children's presenter with 7.8 million subscribers". The Observer. ISSN 0029-7712. Archived from the original on 9 May 2023. Retrieved 22 October 2023.
  20. ^ a b Dredge, Stuart (9 April 2014). "YouTube star Stampylonghead launching new education channel". The Guardian. Archived from the original on 10 November 2014. Retrieved 9 November 2014.
  21. ^ a b Shapiro, Jordan (31 May 2015). "This Is What You Should Be Asking About Stampy's Minecraft Videos". Forbes. Archived from the original on 18 September 2021. Retrieved 20 November 2015.
  22. ^ Dredge, Stuart (1 July 2015). "Minecraft Minecon 2015 schedule reveals Stampy, YouTube and more". The Guardian. Archived from the original on 20 November 2015. Retrieved 20 November 2015.
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  25. ^ "The execs in charge of Minecraft explain why it's taken over the world". Yahoo Finance. 4 October 2016. Archived from the original on 7 December 2016. Retrieved 22 October 2023.
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  27. ^ Johnston, Rich (15 September 2015). "Minecraft's Stampy Cat Signs Deal For Stampy's Lovely Book, Out Next Month". Bleeding Cool. Archived from the original on 2 August 2023. Retrieved 3 August 2023.
  28. ^ Depository, Book. "Stampy Cat: Stick with Stampy! (Sticker Activity Book) : Joseph Garrett : 9781405284219". bookdepository.com. Archived from the original on 30 October 2016. Retrieved 30 October 2016.
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  31. ^ Minecraft - Thanks For Watching [823], archived from the original on 21 October 2023, retrieved 21 October 2023
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  33. ^ Gutelle, Sam (23 October 2023). "After 823 'Minecraft' adventures, Stampy Cat creator ends "fantastic ride" on YouTube". Tubefilter. Retrieved 23 October 2023.
  34. ^ a b Precey, Matt (7 March 2014). "Minecraft gamer's YouTube hit 'more popular than Bieber". BBC News. Archived from the original on 21 October 2014. Retrieved 9 November 2014.
  35. ^ "Ep. 72 Stampy Cat – Ear Biscuits". SoundCloud. Archived from the original on 4 February 2016. Retrieved 26 January 2016.
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  37. ^ Stampy on why his Minecraft tutorials have YouTubers gripped. BBC Breakfast. 7 March 2014. Archived from the original on 24 May 2014. Retrieved 9 November 2014.
  38. ^ a b Merz, Theo (23 July 2014). "Stampylongnose: the Youtube star you've never heard of". The Daily Telegraph. Archived from the original on 2 August 2023. Retrieved 2 August 2023.
  39. ^ Broomfield, Matthew (31 January 2016). "YouTube Personalities Use 'Minecraft' to Prey on Underage Fans". Vice. Archived from the original on 2 August 2023. Retrieved 3 July 2023.
  40. ^ Garrett, Joseph (20 September 2015). Minecraft Xbox - Bye Bear [339]. stampylonghead. Archived from the original on 2 August 2023. Retrieved 3 August 2023 – via YouTube.
  41. ^ Elizabeth Wagmeister (10 June 2015). "'Gamer's Guide to Pretty Much Everything' to Premiere July 22 – Variety". Variety. Archived from the original on 4 October 2015. Retrieved 9 September 2015.
  42. ^ Studios, Maker. "Season 2 of Award-Winning Original Series "Wonder Quest," From Disney's Maker Studios, Attracts 10MM Views on YouTube". prnewswire.com (Press release). Archived from the original on 18 October 2016. Retrieved 30 October 2016.
  43. ^ "Diddy TV" (Adobe Flash). BBC. Archived from the original on 25 November 2016. Retrieved 13 February 2018.
  44. ^ "'Minecraft: Story Mode Episode 6 – A Portal to Mystery' Will Add Stampy Cat, Stacy Plays, DanTDM, LDShadowLady, & CaptainSparklez as Guest Characters – High-Def Digest". highdefdigest.com. Archived from the original on 3 August 2018. Retrieved 14 March 2019.
  45. ^ "Minecraft: Story Mode – Season 2 debuts – PC News at New Game Network". newgamenetwork.com. 11 July 2017. Archived from the original on 21 December 2017. Retrieved 14 March 2019.
  46. ^ "Nominees". thegameawards.com. Archived from the original on 14 November 2015. Retrieved 28 August 2015.
  47. ^ "4th Annual Winners & Nominees". The Streamy Awards. Archived from the original on 24 September 2014. Retrieved 28 September 2015.
  48. ^ "NickALive!". nickalive.blogspot.com. Archived from the original on 25 November 2015. Retrieved 28 August 2015.
  49. ^ "Streamy Awards: James Franco, 'SnapperHero,' Fifth Harmony, Tyler Oakley Score Nominations". TheWrap. 12 August 2015. Archived from the original on 20 August 2015. Retrieved 28 August 2015.
  50. ^ "5th Annual Winners & Nominees". The Streamy Awards. Archived from the original on 15 August 2015. Retrieved 30 October 2015.
  51. ^ "2016 Nickelodeon Kids' Choice Awards". 2016 Nickelodeon Kids' Choice Awards. 2016. Archived from the original on 19 March 2016. Retrieved 7 April 2016.
  52. ^ "Full 2016 Nickelodeon's Kids' Choice Awards nominations revealed". Music-News.com. Archived from the original on 16 February 2016. Retrieved 12 February 2016.

Further reading

Retrieved from "https://en.wikipedia.org/w/index.php?title=Stampy&oldid=1181784334"