WLSG

WLSG

Wilmington, North Carolina
Broadcast area	Wilmington, North Carolina
Frequency	1340 kHz
Branding	La Raza 94.1
Programming
Format	Regional Mexican
Ownership
Owner	Norsan Media (Norsan Consulting and Management, Inc.)
History
First air date	1946 (as WGNI)
Former call signs	WGNI (1946–1981) WAAV (1981–1984) WBMS (1984–1996) WAHH (1996–2000)
Technical information
Facility ID	58364
Class	C
Power	1,000 watts
Transmitter coordinates	34°13′52″N 77°57′18″W
Translator(s)	94.1 W231CL (Wilmington)
Links
Website	larazalaraza.com/wilmington/

WLSG (1340 AM) is a radio station broadcasting a Regional Mexican format. Licensed to Wilmington, North Carolina, United States, it serves the Wilmington area. The station is currently owned by Norsan Media. WLSG is simulcast on FM translator W231CL 94.1 FM in Wilmington.

History

WGNI was a Top 40 station in the days when the format was heard on AM radio. On December 24, 1981 its call letters changed to WAAV. On May 5, 1984 its call letters changed to WBMS.

Prior to 1990, WBMS was one of the first urban contemporary radio stations in Wilmington.

In May 20, 1996, Community Broadcasting sold radio stations WBMS, WMFD and WUOY to a new company called Ocean Broadcasting. WBMS, a CNN Headline News station, became WAHH, airing the "Radio AAHS" format for children, as well as some local content. The format included news, sports and games as well as music by James Taylor, Mariah Carey, The Muppets, Ren and Stimpy, Gloria Estefan, Animaniacs, Craig and Company, Smoking Armadillos, Fun Factory and Better Than Ezra.

WLSG, WWIL and WWIL-FM were part of Family Radio Group of Wilmington on July 13, 2000 when that company purchased WDVV and WMYT.

B&M Broadcasting made an offer to purchase the station from Olin Bohanan in December 2014. The acquisition was consummated on February 3, 2015, at a purchase price of $60,000. On February 5, 2015, WLSG changed their format to oldies, and also added an FM translator on 94.1 FM. They also rebranded themselves as 94.1 The Beach.

On January 24, 2019, following the sale of the station to Norsan Media, WLSG changed their format from oldies to regional Mexican, branded as "La Raza 94.1".

Previous logo

External links

• Norsan Media Radio Stations
• Facility details for Facility ID WLSG ({{{2}}}) in the FCC Licensing and Management System
• {{{2}}} in Nielsen Audio's AM station database
• Template:FMQ
• W231CL at FCCdata.org
• FCC History Cards for WLSG

• For the Wilmington, Delaware radio market, see Template:Wilmington (DE) Radio
• For the Wilmington, North Carolina radio market, see Template:Wilmington (NC) Radio