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Susanna Lau
Susanna Lau also known as Susie Bubble in 2007
Susie Bubble in 2007
Born
Susanna Lau

1983 (age 40–41)
 United Kingdom
Other namesSusie Bubble
Susie Lau
OccupationJournalist
Years active2006–present
Children1
Websitestylebubble.co.uk

Susanna Lau (born 1983)[1] (known as Susie Bubble) is a British journalist.[2][3] She got her start as a fashion blogger.[4]

Early life and education

Lau was born in the United Kingdom.[1] Her family is Chinese and comes from Hong Kong.[2]

Lau studied history at University College London.[2][5]

Career

Style Bubble

Christopher Kane dress chosen by Lau to represent 2013 in the Fashion Museum, Bath's Dress of the Year collection.

In March 2006, Lau got her start as a fashion blogger via her blog, Style Bubble.[5] By 2010, it was attracting tens of thousands of daily visitors,[2] with 300,000 unique users per month.[5]

In March 2010 Lau left her role as commissioning editor of DazedDigital.com in order to focus on blogging full-time.[6] Lau also has a Twitter account, which made 69th place in The Independent's 2012 Twitter 100 List, where she was called "the self-made queen of independent UK fashion blogging," and was noted as having over 151,000 followers.[7] By 2013, this had increased to 214,000.[8]

Followers of Style Bubble include the fashion designers Christopher Kane and Nanette Lepore, who told the New York Times in 2010 that Style Bubble showed a "fun approach that is at the same time realistic," and that she and her staff were regular readers.[2]

Through Style Bubble, Lau has become an occasional consultant and freelance writer, stating in January 2011 that 65 percent of her income came from special projects, such as work for Gap, Dr. Martens, Armani, and the department store Selfridges; the rest from advertising revenue and freelance writing.[6] For the Gap advertising campaign in 2010, she was one of the "demi-celebrities" who gave quotes while modelling their clothing, describing style as "the wrapping paper of my life".[2] She was also involved in the launch of Google's Boutiques.com site, where alongside other celebrities, she was invited to set up her own online boutique on the site.[6]

Lau has also gained notoriety for her unique home decor and living style.[9][10]

In 2012, Lau collaborated on a book with journalist William Oliver called Style Feed: The World's Top Fashion Blogs, where they curated top fashion blogs.[11]

In 2014 Lau was the first blogger (rather than a journalist) to be asked by the Fashion Museum, Bath to select an outfit to reflect 2013 for their Dress of the Year collection.[8] Her choice was a pink dress by the 2013 Designer of the Year, Christopher Kane trimmed with lace and gaffer tape, with a hat by Nasir Mazhar and pink and black shoes by Sophia Webster.[12]

Post-Style Bubble

Lau currently works as a freelance journalist and posts regularly on Instagram.[13] She covers international fashion weeks[14] including New York Fashion Week, London Fashion Week, Paris Fashion Week, and fashion events in China like Shanghai Fashion Week.[15]

Personal life

Lau lives in London.[9][16]

Works and publications

  • Oliver, William; Bubble, Susie (2012). Style Feed: The World's Top Fashion Blogs. Munich: Prestel. ISBN 978-3-791-34718-9. OCLC 1086220206.

Selected articles

References

  1. ^ a b "Susanna Lau: Founder, Style Bubble". The Business of Fashion. Retrieved 29 April 2014.
  2. ^ a b c d e f Ferla, Ruth La (8 December 2010). "Style Bubble Blog Gains Cultlike Status in Fashion World". The New York Times.
  3. ^ Hogan, Michael (16 February 2014). "Susie Lau interview: 'I still see myself as an interloper'". The Guardian.
  4. ^ Staff, i-D. (14 September 2016). "how to write a fashion blog by susie bubble". i-D. Vice Media.
  5. ^ a b c Salter, Jessica (21 January 2010). "Britain's best fashion bloggers". The Daily Telegraph.
  6. ^ a b c Kansara, Vikram Alexei (24 January 2011). "The Business of Blogging: Style Bubble". The Business of Fashion.
  7. ^ "The Twitter 100: No 60 to 100". The Independent. 1 March 2012.
  8. ^ a b "Susie Lau to be first fashion blogger to pick Fashion Museum's Dress of the Year". The Fashion Museum, Bath. December 2013.
  9. ^ a b Forster, Katie (21 February 2016). "Life in the bubble: my small and colourful home". The Guardian.
  10. ^ Rose, Katherine Anne (20 February 2016). "At home with Susie Lau - in pictures". The Guardian.
  11. ^ Oliver, William; Bubble, Susie (2012). Style Feed: The World's Top Fashion Blogs. Munich: Prestel. ISBN 978-3-791-34718-9. OCLC 1086220206.
  12. ^ "Sugar pink duct tape Christopher Kane creation is Dress of the Year at Bath Fashion Museum". Culture 24. 15 April 2014.
  13. ^ Conlon, Scarlett (5 February 2019). "Susie Bubble: 'There has been a lot of focus on how western brands handle cultural sensitivities'". The Guardian.
  14. ^ Phelps, Nicole (20 July 2016). "The Future of the Fashion Show: Susie Lau". Vogue.
  15. ^ Smith, Tamsin (11 February 2019). "Susie Bubble Talks Chinese Fashion Amid Bicester Village CNY Pop-up Shop Launch". Jing Daily.
  16. ^ Pometsey, Olive (18 May 2018). "Modern Love: Meet The Couples Redefining What It Looks Like In 2018". ELLE.

Further reading

Wikimedia Commons has media related to Susie Bubble.
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