Compatible Partners
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Compatible Partners is an online relationship service. Compatible Partners serves the gay and lesbian community, matching men and women with compatible singles of the same sex, taking into consideration what it considers the key dimensions of personality. Compatible Partners was launched by eHarmony Inc. on March 31, 2009. The website was launched in response to a settlement with the state of New Jersey, following a lawsuit against eHarmony for discrimination against same-sex couples.[1]
eHarmony was founded by Dr. Neil Clark Warren, a clinical psychologist, with his son-in-law. When it began, eHarmony did not offer same-sex matches; Warren said "I take a real strong stand against same-sex marriage, anywhere that I can comment on it."
In 2010, eHarmony settled a separate class-action lawsuit filed in California that alleged illegal discrimination based on sexual orientation. The company, which did not admit wrongdoing, agreed to allow access to both its gay and straight dating sites with a single subscription, to display its gay dating services more prominently and to establish a settlement fund to pay people who can show they were harmed by the company's policies.
Criticism over claims
A 2012 analysis of dating websites by Scientific American stated that algorithm-based dating sites, had not yet provided members of the scientific community with information about their matching algorithm which could be used to vet their claims about their algorithms being scientifically-based.
In 2014, eHarmony was criticized by the National Advertising Division of the Better Business Bureau over claims the company had made about their rates of success.
In 2018, the Advertising Standards Authority stated that an eHarmony ad which included the lines, "It's time science had a go at love," and "Imagine being able to stack the odds of finding lasting love entirely in your favor," was misleading. When the ASA asked for evidence supporting eHarmony's claims that their scientifically proven matching system increases the odds of finding love, eHarmony was not able to provide any. The ASA subsequently banned advertisements that claimed the use of a scientifically proven matching system. eHarmony publicly disagreed with the ASA but said it would work with them to clarify its advertising.
December 2019. The Compatible Partners website has now closed and runs under the eHarmony brand.
See also
References
- ^ Young, Eric (10 April 2009). "eHarmony Launches Gay Dating Site". Christian Today Australia. Retrieved 2009-04-10.
External links
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