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Fantasy Studios

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Fantasy Studios
General Information
Location (originally)Berkeley, California
CountryUnited States
Website[[1]]
HardwareAnalog SSL 8056 & 4000E, Digidesign C24
Dates Active1971 (private), 1980 (public), remodeled 2007. Closed in 2018.
AssociatedFantasy Records,

Fantasy Studios was a music recording studio in Berkeley, California, at the Zaentz Media Center, known for its recording of award-winning albums including Journey's Escape and Green Day's Dookie. Built as a private recording studio for artists on the Fantasy Records label in 1971, it was opened to the public in 1980 for recording, mixing and mastering.[1] It was permanently closed on September 15, 2018.

Background

Fantasy Records

Fantasy Records and its subsidiary, Galaxy, were established in San Francisco, California, in 1949 by Max and Sol Weiss. The first artist on the label was Dave Brubeck.[2] With help from profits earned from his records the label went on to record Gerry Mulligan, Chet Baker, Cal Tjader and Vince Guaraldi.[3] In addition to musical acts, the label recorded beat poets Lawrence Ferlinghetti and Allen Ginsberg and comic Lenny Bruce.[2]

Creedence Clearwater Revival and expansion

Saul Zaentz, who joined Fantasy Records as a salesman in 1955, assembled a group of investors in 1967 and purchased the label from the Weiss brothers.[4] In 1968 Fantasy Records signed Creedence Clearwater Revival (CCR), who soon became extremely profitable for the label. Within eighteen months, twenty of CCR's singles made Billboard Hot 100 list and nine were consecutive Top 10 singles in the US. The band also earned 21 RIAA-certified gold or platinum records with total sales of over 100 million worldwide.[5] These successes for CCR made Fantasy the most profitable independent record company in the U.S.[6] and directly resulted in the expansion of Fantasy Records.[7]

In 1971 Fantasy Records relocated to Berkeley, California.[8] In addition to a lobby area, the building included a sauna, an exercise room and a lunch room, which until 1981 was catered daily by Narsai's Restaurant in Kensington. The sauna and exercise room were later rebuilt for other purposes.

In the early 1970s, under the leadership of label president Ralph Kaffel, Fantasy Records purchased the catalogs of three independent jazz labels: Prestige, Riverside (established in 1953 by Bill Grauer and Orrin Keepnews) and Milestone, which Keepnews started in 1966 after the demise of Riverside. After the acquisitions the company became known as "Fantasy Inc."[9]

Recording studios

Present-day live room of Studio A
Present-day view from control room to live room of Studio B
Present-day main tracking room of Studio D after the new flooring was installed

Fantasy Records built Fantasy Studios to accommodate its growing roster, which remained primarily jazz artists but included some in rock, soul and disco. The building went up at 10th and Parker Streets in the western industrial area of Berkeley. Because of the source of funding, it was nicknamed "The House That Creedence Built."[10] Fantasy was the most profitable independent record company in the U.S.[10] Jim Stern, who had served as producer for the Sons of Champlin and Van Morrison, was chief engineer from 1974 until 1981. Jesse Osborn was another early engineer along with Eddie Bill Harris and Don Cody.[11]

Each of Fantasy Studios' three rooms were built to serve a specific purpose:

Studio A

At 1,344 square feet,[12] Studio A could accommodate a big band, and included a DeMedio console.[13] Small audiences could be brought in to give a recording date the feel of a live album, as Keepnews did for a 1973 Cannonball Adderley session, resulting in the album Inside Straight.[14] Studio A also had a projection booth, pull-down screen and portable mixing console that was built for film mixes. During those early years Fantasy also had a film unit and its films (mostly promotional pieces for the label's artists) were mixed in Studio A. The film unit was headed up by Irving Saraf and Robert N. Zagone, two Bay Area documentary filmmakers. Feature films were mixed in Studio A as well, including Academy Award winners One Flew Over the Cuckoo's Nest, Apocalypse Now, Amadeus and The English Patient.[3]

Studio B

Studio B, at 546 square feet,[15] was used mostly for smaller acts and comedy records, and was typically used for overdub sessions. Like Studio A, it too used a DeMedio console.[7][13]

Studio C

Studio C was built expressly for CCR, with a separate entrance.[16] Parts of their albums Mardi Gras and Pendulum were recorded there, and the Live in Europe album was mixed there. John Fogerty recorded The Blue Ridge Rangers in Studio C and was in residence there until he left Fantasy in 1974. At 888 square feet, Studio C was also the site of a film soundstage and Foley pits. Studio C was the only studio at Fantasy which used an API console.[13] Studio C was closed to the public in 2008 with the space taken over by another Zaentz Media Center tenant.[7]

Studio D

From the profits of the 1975 Zaentz-produced film One Flew Over the Cuckoo's Nest, Fantasy Studios expanded further in 1980 with the addition of an adjoining seven-story building which included a fourth recording room, Studio D.[7] It also marked the point at which all rooms became open for use by the public for recording, mastering and film scoring.

The new Studio D was designed by Tom Hidley and constructed by Sierra Audio. The control room featured an automated Neve 8108 board, Hidley monitors, Ampex 16 and 24 track recorders and a Studer 24-track recorder. At 1,500 square feet, the live room was built with multiple interior surfaces (unlike the other three rooms): one side of the room featured bass traps, cork and rock on the walls for a "dead" sound; the other featured hard wood floors and ceiling, and mirrored walls for a more "live" sound.[17]

One of first albums to be recorded and mixed in its entirety in the newly opened Studio D was Journey's Escape, which reached #1 on the Billboard 200 Chart. The album contained such hits as "Open Arms" (which reached #2 on the Billboard Hot 100 List), "Who's Crying Now" (reaching #4 on the Billboard Hot 100 List) and "Don't Stop Believin'" (reaching #9 on the Billboard Hot 100 List).[18] Fantasy Studios' staff engineer Wally Buck worked as Assistant Engineer on the album.

Studio management

The expansion of the studios can be accredited to the leadership of a new Studio Director, Roy Segal, hired in 1980 by the label to manage the studios. One of his first initiatives—along with the addition of Studio D—was to purchase new equipment and perform an acoustical upgrade to the rooms.[13] Such upgrades included removing carpet from the studio floors and installing bass traps and tiling for the walls in an effort to acoustically tune the rooms. Equipment upgrades included replacing the original consoles in Studios A and C with Neve 8108s and a Trident in Studio B.

In 1982, Segal was asked to manage the three-year-old Saul Zaentz Film Center, at which point he brought in Nina Bombardier to manage the studios. Bombardier started with Fantasy in 1973 as a receptionist,[19] then moved to manage the Record Plant in Sausalito. She served as the director of Fantasy Studios from 1982 to 2007.

Today

Concord Records acquired Fantasy in late 2004 and the two labels merged to form Concord Music Group. Concord Music Group owned the studios through 2007, at which point the new owners of the Saul Zaentz Media Center, Wareham Property Group, purchased the studios.[20] The role of Studio Director was filled by music producer Jeffrey Wood upon Bombardier's departure.[4] The current staff engineers are Adam Muñoz, Jesse Nichols and Alberto Hernandez.[21]

At the time of closing, Studio A contained an SSL Duality SE console and Studio D used an SSL 4000E console.[12][17] Studio B contained a Digidesign C24.[15] In November 2011, Studio D saw an update to its floors wherein hardwood cherry flooring replaced the original half-wood, half-carpet installment. There were five working natural echo chambers of varying sizes and tones, accessible from all three control rooms.

In addition to recording music, Fantasy Studios saw clients in the film, television, gaming and audio book industries for additional dialog recording sessions. All studios were ISDN-compatible, providing full-frequency audio and real-time connectivity to other recording studios around the world.[3]

There were two full-time mastering engineers on site: George Horn and Joe Tarantino.[22] Over his career, Horn has remixed or remastered albums by artists such as Charles Mingus, The Grateful Dead, Creedence Clearwater Revival and Santana. Joe Tarantino has mastered albums by artists such as Stan Getz, Sonny Rollins, Dave Brubeck, Charlie Parker and Miles Davis. To this day, both Horn and Tarantino work with clients on mastering new albums, as well as update classic records to have a modern sound.

In 2018 Wareham Property Group decided to permanently close the studios.

Selected major releases by year

Recording artists

Producers and engineers

  • Tom Allom, Producer
  • Jim Anderson, Engineer
  • Michael "Mike" Anderson, Engineer
  • Wally Buck, Engineer
  • T-Bone Burnett, Producer
  • Ozzie Cadena, Producer
  • Jason Carmer, Engineer
  • Don Cody, Engineer
  • Ben Conrad, Engineer
  • Richie Corsello, Engineer
  • T.J. Dougherty, Producer
  • Joe Ferla, Producer
  • Steve Fontano, Engineer
  • Mike Fraser, Engineer
  • Jim Gaines, Engineer
  • Eddie Harris, Engineer
  • Stephen Hart, Engineer
  • Joe Henry, Producer
  • Mike Herbick, Engineer
  • Alberto Hernandez, Engineer
  • Phil Kaffel, Engineer
  • Orrin Keepnews, Producer
  • Glenn Kolotkin, Engineer
  • Danny Kopelson, Engineer
  • Dave Luke, Engineer
  • George Martin, Producer
  • James McCullagh, Engineer
  • Adam Muñoz, Engineer
  • Jesse Nichols, Engineer
  • Jesse Osborn, Engineer
  • Alex Perialas, Producer
  • Bob Porter, Producer
  • Frank Rinella, Engineer
  • Michael Rosen, Engineer
  • Michael Semanick, Engineer
  • Kevin Shirley, Producer
  • Jake Sinclair, Engineer
  • Tom Size, Engineer
  • Tone Def, Producer
  • Jim Stern, Engineer
  • Lee Townsend, Producer
  • Butch Walker, Producer
  • will.i.am, Producer
  • Eric Thompson, Engineer

References

  1. ^ "The Berkeley Main Post Office Salutes Ashkenaz and Fantasy Films. Category: Extra from The Berkeley Daily Planet". berkeleydailyplanet.com. Retrieved 2019-05-01.
  2. ^ a b Johnson 2006, p. 37
  3. ^ a b c Gilbert, Andrew. "Fantasy is No Mirage." The Monthly. April 2009
  4. ^ a b Tate, Brian. "Digital media in fantasyland." San Francisco Business Times,. February 1, 2008
  5. ^ Creedence Clearwater Revival Album & Song Chart History, Billboard.com. .
  6. ^ Johnson 2006, p. 49
  7. ^ a b c d Poet, j. (August 6, 2008). "Fantasy Studios: Alive and Well in Berkeley." Crawdaddy!
  8. ^ "Zaentz Media Center – 2600 Tenth Street". Wareham Properties. Retrieved August 8, 2011.
  9. ^ "Fantasy". Concord Music Group. Archived from the original on July 29, 2011. Retrieved August 8, 2011.
  10. ^ a b Johnson 2006, p. 126
  11. ^ Johnson 2006, p. 229
  12. ^ a b "Studio A". Fantasy Studios. Retrieved August 8, 2011.
  13. ^ a b c d Johnson 2006, p. 228
  14. ^ Johnson 2006, p. 127
  15. ^ a b "Studio B". Fantasy Studios. Archived from the original on August 9, 2011. Retrieved August 8, 2011.
  16. ^ "Fantasy Studios About". Fantasy Studios. Retrieved August 8, 2011.
  17. ^ a b "Studio D". Fantasy Studios. Retrieved August 8, 2011.
  18. ^ "Journey – Escape". Allmusic. Retrieved August 8, 2011.
  19. ^ Johnson 2006, p. 157
  20. ^ Schultz, Barbara (July 1, 2008). "Not Just a Fantasy: Fantasy Studios. Legendary studio is back from the brink". Mix. NewBay Media. Archived from the original on August 26, 2011. Retrieved August 8, 2011.
  21. ^ "Staff". Fantasy Studios. Retrieved August 8, 2011.
  22. ^ "Services". Fantasy Studios. Retrieved August 8, 2011.
  • Johnson, Heather (2006). If These Halls Could Talk: A Historical Tour Through San Francisco Recording Studios. Thomson Course Technology. ISBN 1-59863-141-1.
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