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REV TV Canada

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REV TV Canada
CountryCanada
HeadquartersToronto, Ontario
Ownership
OwnerREV Sports Entertainment Inc.

REV TV Canada is a Canadian English language exempt Category B specialty channel owned by REV Sports Entertainment Inc. The channel broadcasts programs related to motorsports and other automotive shows.

History

In May 2015, Anthem Sports & Entertainment announced that it had reached an agreement with Lucas Oil to launch its MAVTV-branded channel in Canada as a localized Canadian channel.[1] Despite the announcement, no expected launch date was specified by either party as no agreements with television service providers were reached at that point.

Original logo from 2017 - 2019

In December 2016, the channel's parent company announced that it had reached an agreement with the Canadian Cable Systems Alliance (CCSA), allowing the channel to become available for distribution to its membership of independent Canadian cable television service providers, which would see the channel launch on January 10, 2017.[2] The press release announcing the launch of the channel excluded any reference to Anthem Sports & Entertainment; instead referencing REV Sports Entertainment Inc., now the owner of the channel. Heading the channel was Mike Garrow, referenced in the original press release in 2015 announcing the licensing agreement with Anthem Sports & Entertainment, who at the time would "oversee the rollout and launch of MAVTV Canada, working with Anthem's technical and production teams." The channel launched as expected on January 10, 2017 through several CCSA members as MAVTV Canada under licence from Lucas Oil.[3] In June 2017, the channel launched in high definition, with Tbaytel, the largest distributor of the channel at the time.[4] Less than a month later, the channel was launched on Eastlink.[5] The channel was subsequently launched on additional providers since.[6]

Logo from 2019 - 2020

In May 2020, the channel was renamed REV TV Canada, ending the licensing deal with Lucas Oil.

Programming


References

  1. ^ LUCAS OIL'S MAVTV IS COMING TO CANADA! InsideTrackNews.com 05-06-16
  2. ^ MAVTV Network Coming To Canada RoadRacingWorld.com 12-06-16
  3. ^ MAVTV Canada Facebook post 01 10 17
  4. ^ MAVTV kicks into gear on Tbaytel, Cartt.ca, 06-23-17
  5. ^ MAVTV races onto Eastlink, Cartt.ca, 07-05-17
  6. ^ MAVTV gets green light from Bell, Cartt.ca, 01-11-18
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