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Vijay Deverakonda

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Vijay Deverakonda
Vijay Devarakonda at a press meet for NOTA in 2018
Born
Deverakonda Vijay Sai[1]

(1989-05-09) 9 May 1989 (age 35)[2]
Telangana
NationalityIndian
Occupations
  • Film actor
  • Film producer
  • Media personality
  • Business person
Years active2011 – present

Vijay Deverakonda is an Indian film actor, film producer, and media personality known predominantly for his works in Telugu cinema.[3] He debuted in 2011 with Ravi Babu's romantic comedy Nuvvila (2011), but he gained recognition with his supporting role in the coming-of-age drama Yevade Subramanyam (2015). Deverakonda gained stardom by playing the lead role in the 2016 romantic comedy Pelli Choopulu, which won the National Film Award for Best Feature Film in Telugu and the Filmfare Award for Best Film - Telugu.

Subsequently, Deverakonda has established himself as a leading actor of Telugu cinema by starring in lead roles in critical and commercial successes such as Arjun Reddy (2017), Mahanati (2018), Geetha Govindam (2018), and Taxiwaala (2018), some of which rank among the list of highest-grossing Telugu films. His performance in Arjun Reddy won him several accolades, including the Filmfare Award for Best Actor - Telugu.[4][5] In 2019, he won the South Indian International Movie Critics Award for Best Actor and was also nominated for the Filmfare Award for Best Actor - Telugu for his work in Geetha Govindam.[6]

He owns a film production company, King of the Hill Entertainment and was featured by Forbes India in their 30 Under 30 list of 2019.[7][8] According to the annual report by the search engine Google, He was the most searched South Indian actor in 2019.[9]

Personal life

Vijay Deverakonda was born to Govardhana Rao, and Madhavi Deverakonda. His father has been a television actor, and his younger brother is a film actor. Deverakonda says his family used to call him a rowdy every time he did something not approved by them. Over time, he started to use the term for himself and his fans.[10][11]

Deverakonda is known to be bold in putting out his opinions on stage or Interviews and has gathered a lot of popularity(some of which was also negative in nature).[12] His speech at Arjun Reddy audio launch in 2017, where he publicly teared into Censor board and was a rage among youth and shot him to fame overnight.[13] He made the hundreds of youth chant the cuss words that were censored in the movie, and have asked them to do the same in the theatres when his voice is muted.[14][15]

Career

Early career and struggle (2011–2015)

Deverakonda made his film debut by starring in Ravi Babu's romantic comedy Nuvvila in 2011,[citation needed] and then had a small cameo role in Sekhar Kammula's Life is Beautiful. Both films were decently successful but failed to give Deverakonda much recognition.[16] Then, he was introduced to an assistant director at the time, Nag Ashwin, who later cast him in a supporting role for the 2015 movie Yevade Subramanyam alongside actor Nani.[17] The film was produced by the daughters of Ashwini Dutt, a producer in the Telugu film industry. Priyanka Dutt backed him, and once shooting started, Swapna Dutt signed him onto her company.[18][19] The film went on to be a critical and commercial success, and Deverakonda won high praise for his diction, energy, and role in the movie. This movie finally gave him a much-desired break in Telugu cinema.[citation needed]

Breakthrough and success (2015–present)

Deverakonda's first lead role was in Pelli Choopulu, a romantic coming-of-age entertainer directed by Tharun Bhascker Dhaassyam, with Ritu Varma as the female lead. The film went on to be commercially successful[20] and won the Best Feature Film in Telugu[21] at the 64th National Film Awards as well as the Filmfare Award for Best Film - Telugu. He received praise for his realistic portrayal of a lazy and unmotivated chef.[citation needed] He then starred in a masala entertainer, Dwaraka in 2017. His next film Arjun Reddy received praise and criticism alike for being very bold and radical. Vijay's portrayal as a self-destructive, short-tempered, and alcoholic surgeon received critical acclaim, which led to him winning numerous awards, including the Filmfare Award for Best Actor - Telugu.[22][23] Following Arjun Reddy was Ye Mantram Vesave, which was delayed for 5 years and finally released. It was given poor reviews from critics and could not fare well at the box office. He then starred in Mahanati, a biographical period film around life of actress Savitri. He won acclaim for playing a charismatic and easy going photographer. Deverakonda's next release in 2018 was Geetha Arts' romantic comedy Geetha Govindam, in which he starred as an innocent and nervous college professor. Deverakonda received praise for playing a subtle, boy-next-door character after an aggressive role in Arjun Reddy. His next film, released on 5 October, was the Tamil political thriller NOTA, directed by Iru Mugan-fame Anand Shankar. It performed poorly at the box office.[24] His next project was UV Creations' supernatural comedy thriller Taxiwala in which Deverakonda stumbles upon a possessed car opposite Priyanka Jawalkar. In 2019, Deverakonda was seen in Bharat Kamma's Dear Comrade, a romantic action drama, once again alongside Rashmika Mandanna. His upcoming film is Kranthi Madhav's romantic drama titled World Famous Lover opposite Rashi Khanna, Catherine Tresa, Aishwarya Rajesh and Izabelle Leite.[25] He will next be seen in Hero, a Telugu film that will be dubbed in Tamil and Malayalam too. The movie will be directed by Anand Annamalai, co-writer of films like Kuttramae Thandanai and Kaakka Muttai. The film see Malavika Mohanan essay the role of Vijay's love interest. Deverakonda will be taking on the role of a biker in this film.[26][27]

Deverakonda was placed 72nd in the Forbes India Celebrity 100 list 2018.[28] In 2019, Film Companion ranked Deverakonda's performance in Arjun Reddy among 100 Greatest Performances of the decade.[29]

Deverakonda is set to make his debut in Hindi cinema with Karan Johar produced multilingual film, Fighter. Directed by Puri Jagannadh and co-starring Ananya Panday, the film went on floors in January 2020.[30]

Brands and endorsements

On 11 February 2020, Deverakonda launched his fashion brand ‘Rowdy Wear’ on e-commerce portal Myntra.[31] He was the brand ambassador of food delivery app Zomato.[32]

Humanitarian Works

Vijay Deverakonda conceptualized and founded 'The Deverakonda Foundation' a non-profit organization. To fulfil his dream in the next few years through his organization, he will be supporting in training and employment for 1,00,000 underprivileged, meritorious, and deserving youth in the states of Telangana and Andhra Pradesh. He aspires to provide end to end support in training and employment, focus on wealth creation and empowerment rather than charity.[33]

  • Deverakonda donated ₹500,000 (US $7,000) for Kerala flood relief fund.[34]
  • Vijay donated ₹2,500,000 (equivalent to US $32,789) to Telangana CM's relief fund by auctioning his filmfare award.[35]
  • Deverakonda made his donation for Martyr's families of Pulwama attack and requested others to contribute something for the families of soldiers.[36]
  • Deverakonda helped a kick boxer, Ganesh Ambari with ₹24,000 through Deverakonda Foundation. Ganesh later won the title of Vaco Indian Open International Kick-boxing Championship Title 2020.[37]
  • Vijay donates to combat COVID-19. Deverakonda donated ₹13,000,000 {equivalent to US$170,000) with an aim to provide financial relief to affected families during the corona crisis.[38][39]

Filmography

  • All films are in Telugu, unless otherwise noted.
Key
† Denotes films that have not yet been released
Year Film Role(s) Notes Ref
2011 Nuvvila Vishnu
2012 Life Is Beautiful Ajay
2015 Yevade Subramanyam Rishi
2016 Pelli Choopulu Prasanth
2017 Dwaraka Erra Srinu / Sri Krishnananda Swamy
Arjun Reddy Dr. Arjun Reddy Deshmukh [40]
2018 Ye Mantram Vesave Nikhil "Nikki"
Mahanati Vijay Anthony
Nadigaiyar Thilagam Tamil film
Geetha Govindam Vijay Govind Nominated- Filmfare Award for Best Actor - Telugu
NOTA Varun Subramanyam Tamil film; Tamil debut
Ee Nagaraniki Emaindhi Himself Cameo appearance
Taxiwaala Shiva
2019 Dear Comrade Comrade Chaitanya Krishnan (Bobby) [41]
Meeku Maathrame Cheptha Himself Cameo Appearance
2020 World Famous Lover Gautham / Union Leader Seenayya (Srinu) [42]
TBA Untitled Puri Jagannadh Project† Bilingual film (Telugu, Hindi); Hindi debut [43]

As Producer

Deverakonda is the owner of a film production company, King of the Hill Entertainment.[7] Its debut film, Meeku Maathrame Cheptha was released in November 2019.[44]

Year Film Director Notes Ref
2019 Meeku Maathrame Cheptha Shammeer Sultan Producer [45]

Awards and nominations

Year Award Category Film Result
2015 Nandi Awards Special Jury Award - Telugu Yevade Subramanyam Won
2017 Filmfare Awards South Best Actor - Telugu Arjun Reddy Won
Zee Telugu Golden Awards Golden Awards for Best Actor
Behindwoods Gold Medal The South Indian Sensation
2018 Zee Telugu Golden Awards Favourite Actor Geetha Govindam Won
Mirchi Music Awards Youth Icon of The Year Won
2019 Sri Kala Sudha Telugu Association Awards Best Actor Won
Hindustan times India's most stylish Awards Hottest stylista Won
SIIMA Film Awards Best Actor (Critics) - Telugu Geetha Govindam Won
Popular Celebrity on Social Media Won
2020 Behindwoods Gold Medal Best Actor - Telugu Dear Comrade Won

References

  1. ^ Ravi, Murali (4 January 2020). "Vijay Deverakonda changes his name! To what?". Tollywood. Retrieved 2 February 2020.
  2. ^ Shalini J. R. (9 May 2018). "Vijay Deverakonda celebrates his birth in a unique way". The Times of India. Retrieved 3 January 2019.
  3. ^ Chowdhary, Y. Sunita (17 February 2015). "This film came at the right time". The Hindu. Retrieved 30 August 2017.
  4. ^ Ramavat, Mona (23 September 2017). "Serial kisser Deverakonda is the Emraan Hashmi of Telugu cinema". India Today. Retrieved 11 February 2020.
  5. ^ Vyjayanthi Network (15 January 2015). "Yevade Subramanyam Theatrical Trailer - Nani, Malavika Nair". Retrieved 30 August 2017 – via YouTube.
  6. ^ P Kirubhakar. "SIIMA 2019: Vijay Deverakonda and Keerthy Suresh win big. See pics - Movies News". Indiatoday.in. Retrieved 17 August 2019.
  7. ^ a b "Vijay Deverakonda: I want to create a platform for new talent". The Indian Express. 5 November 2019. Retrieved 13 January 2020.
  8. ^ "Vijay Deverakonda - Forbes India Magazine". Forbes India. Retrieved 11 November 2019.
  9. ^ "Vijay Deverakonda is the most-searched South Indian actor in 2019 - Times of India". The Times of India. Retrieved 5 March 2020.
  10. ^ "Homegrown actor Vijay Deverakonda redefines 'Rowdy'". The Indian Express. 17 July 2018. Retrieved 4 August 2019.
  11. ^ "Vijay Devarakonda likes to call it 'Rowdy'". First post. 5 October 2018. Retrieved 4 August 2019.
  12. ^ Focus, Filmy; Focus, Filmy. "Arjun Reddy speech, Is it a publicity drama? - Filmy Focus". Retrieved 2 May 2020.
  13. ^ Vijay Devarakonda Ultimate Speech | Arjun Reddy Audio Launch || Vijay Devarakonda || Shalini, retrieved 29 April 2020
  14. ^ "Vijay's zany speech marks 'Arjun Reddy' pre-release event - Telugu News". IndiaGlitz.com. 21 August 2017. Retrieved 29 April 2020.
  15. ^ "I don't like to be modest, says Vijay Devarakonda". The New Indian Express. Retrieved 29 April 2020.
  16. ^ "NDTV Movies: Regional-Movies - Tamil Movies - Telugu Movies - Bengali Movies - Latest Movie News - Celebrity Gossip". movies.ndtv.com. Retrieved 30 August 2017.
  17. ^ Chowdhary, Y. Sunita (9 February 2015). "An eye for story". The Hindu. Retrieved 30 August 2017.
  18. ^ Vyjayanthi Network (21 February 2015). "Swapna Dutt Speech - Yevade Subramanyam Audio Launch Live - Nani, Malavika Nair". Retrieved 30 August 2017 – via YouTube.
  19. ^ Radiokhushi. "'Evade Subramanyam' says Nani". www.radiokhushi.com. Retrieved 30 August 2017.
  20. ^ "The Times Group". epaperbeta.timesofindia.com. Retrieved 30 August 2017.
  21. ^ "Pelli Choopulu bags two national awards; is 'best film' in Telugu". Times of India. 8 April 2017.
  22. ^ "Women's groups protest against 'Arjun Reddy' in Vijayawada, demand ban on film's screening". The News Minute. 1 September 2017. Retrieved 3 September 2017.
  23. ^ "Arjun Reddy movie review: Intense, raw and unbelievably honest. 5 stars". Hindustan Times. 26 August 2017. Retrieved 27 August 2017.
  24. ^ "'NOTA' Worldwide Closing Collections - Disaster". Telugu360.com. 27 October 2018. Retrieved 28 October 2018.
  25. ^ "Vijay Deverakonda's new film rolls out!". Deccanchronicle.com. 21 October 2018. Retrieved 17 August 2019.
  26. ^ "Vijay Devarakonda and Malavika Mohanan's Hero gets launched; biker Rajini Krishnan to train the Hero!". in.com. Retrieved 24 May 2019.
  27. ^ Coutinho, Natasha CoutinhoNatasha; May 20, Mumbai Mirror | Updated; 2019; Ist, 11:51. "Malavika Mohanan and Vijay Devarakonda in Anand Annamalai's Hero". Mumbai Mirror. Retrieved 24 May 2019. {{cite web}}: |last3= has numeric name (help)CS1 maint: numeric names: authors list (link)
  28. ^ "2018 Celebrity 100". Forbes India. Retrieved 5 December 2018.
  29. ^ "100 Greatest Performances of the Decade". 100 Greatest Performances of the Decade. Retrieved 26 November 2019.
  30. ^ "Vijay Deverakonda's Hindi debut reportedly titled Fighter; Karan Johar-produced film goes on floors- Entertainment News, Firstpost". Firstpost. 20 January 2020. Retrieved 6 March 2020.
  31. ^ "Actor Vijay Deverakonda launches his fashion brand 'Rowdy Wear' on Myntra". The News Minute. 12 February 2020. Retrieved 12 February 2020.
  32. ^ "Vijay Deverakonda as Zomato brand ambassador - TV9". TV9 Telugu. 22 August 2019. Retrieved 6 March 2020.
  33. ^ "About | The Deverakonda Foundation". thedeverakondafoundation.org. Retrieved 29 April 2020.
  34. ^ "Kerala floods: Vijay Devarakonda contributes to CM's flood relief fund". The New Indian Express. Retrieved 27 April 2020.
  35. ^ TelanganaToday. "Actor Vijay Devarakonda donates Rs 25 lakh to CM's Relief Fund". Telangana Today. Retrieved 27 April 2020.{{cite web}}: CS1 maint: url-status (link)
  36. ^ HansIndia (16 February 2019). "Vijay Devarakonda's Donation for Martyrs' Families". www.thehansindia.com. Retrieved 27 April 2020.{{cite web}}: CS1 maint: url-status (link)
  37. ^ "Kickboxer Ganesh won gold medal with Deverakonda foundation financial support - idlebrain.com news". www.idlebrain.com. Retrieved 27 April 2020.
  38. ^ Greatandhra (26 April 2020). "Vijay Deverakonda Throws Surprise: Rs 1.3 Cr Fund - Video". greatandhra.com. Retrieved 27 April 2020.{{cite web}}: CS1 maint: url-status (link)
  39. ^ ChennaiApril 26, India Today Web Desk; April 26, 2020UPDATED:; Ist, 2020 12:20. "Vijay Deverakonda sets aside Rs 1.30 crore for Covid-19 relief, aims to provide employment". India Today. Retrieved 2 May 2020. {{cite web}}: |first3= has numeric name (help)CS1 maint: extra punctuation (link) CS1 maint: numeric names: authors list (link)
  40. ^ "Winners list of Behindwoods Gold Medal Awards 2018". 17 June 2018.
  41. ^ "Dear Comrade will not see Hindi version". New Indian Express. 13 July 2019. Retrieved 15 July 2019.
  42. ^ "Vijay Devarakonda's World Famous Lover". Telugu 360 Indian. 17 September 2019. Retrieved 17 September 2019.
  43. ^ "Ananya Panday to star opposite Vijay Devarakonda in Puri Jagannadh's next". New Indian Express. 20 February 2020.
  44. ^ "Vijay Deverkonda Turns Producer, Announces Debut Production Meeku Maathrame Cheptha". News18. 29 August 2019. Retrieved 13 January 2020.
  45. ^ "Meeku Mathrame Cheptha teaser: Vijay Deverakonda's maiden production sees Tharun Bhascker as a lying bloke". Firstpost. 7 September 2019. Retrieved 16 October 2019.
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