Jump to content

Makaveli Branded Clothing

From Wikipedia, the free encyclopedia

This is an old revision of this page, as edited by Serols (talk | contribs) at 15:32, 4 July 2020 (Reverted edits by 2603:9000:F300:78AB:9440:F94B:7663:92E8 (talk) (HG) (3.4.9)). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

Makaveli Branded is the official clothing line of Tupac Shakur, created by Paul Meltzer, who licensed the rights from his mother, Afeni Shakur, and Rick Barlowe, her partner. The original concept was shaped with designer Willie Montanez from an idea conceived by Rips Meltzer. It was launched in 2003, seven years after the death of her son Tupac. The brand's purpose is keeping the legacy of Tupac Shakur alive through fashion. It was the first label to use personal images as a part of an integrated designer clothing line, rather than just a promotional T-shirt. A portion of each sale from Makaveli Branded is donated to the Tupac Amaru Shakur Foundation and Tupac Amaru Shakur Center for the Arts in Atlanta, Georgia.

Rappers who have appeared on print ads included Bone Thugs N Harmony, DJ Quik, Ludacris, Chamillionaire, and Chingy among others.

References

External links