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How You Like That

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"How You Like That"
Digital and streaming edition cover
Single by Blackpink
from the album Blackpink: The Album
Language
  • Korean
  • English
ReleasedJune 26, 2020 (2020-06-26)
Genre
Length3:01
Label
Songwriter(s)
Blackpink singles chronology
"Kill This Love"
(2019) 		"How You Like That"
(2020)
Physical edition cover
Music video
"How You Like That" on YouTube

"How You Like That" is a song recorded by South Korean girl group Blackpink. It was released on June 26, 2020, through YG and Interscope, as the first pre-release single from the group's upcoming debut Korean-language studio album, Blackpink: The Album, which is set for release on October 2, 2020. The track was co-written by Teddy and Danny Chung and produced by Teddy, R. Tee and 24.[2]

An accompanying music video for the song was directed by Seo Hyun-seung and uploaded onto Blackpink's YouTube channel simultaneously with the single's release. Upon release, the music video broke various records, including the record for the most watched premiere, the record for the most views within 24 hours for a music video, accumulating 86.3 million views, as well as records for fastest to 100 million and 200 million views, and quickly became one of the most-liked videos on YouTube with over 14 million likes.

Commercially, the single charted in 26 countries. It peaked at number one in South Korea (both Gaon and K-Pop Hot 100), Singapore and Malaysia.[3] It tied the group's collaboration with Lady Gaga "Sour Candy" as the highest charting song by a female Korean act on the Billboard Hot 100, peaking at number 33.

Background and release

On May 4, 2020, it was reported that the group had finished recording their new album and were working on a schedule to shoot a music video later that month.[4] On May 18, YG Entertainment shared an update on the project, projected for a June 2020 release, and revealed that more than ten songs were expected for their first full-length album.[5] On June 10, YG Entertainment released the teaser poster to the single on social media and confirmed the comeback date to be June 26.[6] Three days later, YG Entertainment released a prologue of the group's newest reality show, 24/365 with Blackpink, ahead of its launch on July 4th,[7] via YouTube. The show documents their comeback alongside sharing their lives through vlogs.[8] According to member Jisoo in the prologue of 24/365 with Blackpink, the song represented a move from previous "powerful" music, describing it as more "swag".[9]

On June 15, YG Entertainment released individual posters of the members.[10] The following day, new teaser posters unveiled the name of the pre-release single, "How You Like That", for the first time.[10] More teaser photos were released on June 17,[11] and concept videos featuring the members were released on June 18 and 19.[12][13][14][15] Concept photos were revealed on June 20,[16] and the teaser video was released a day later.[17] The official group teaser poster was revealed on June 22.[18] The music video teaser was released on June 24, and the song officially premiered on June 26, 2020, after an hour-long live countdown.[19] A physical version of the single was released on July 17, 2020, featuring the song and its instrumental.[20]

Commercial performance

In South Korea, the song debuted at no. 12 on the Gaon Digital Chart on the chart issue dated June 21–27, 2020, with less than two days of tracking.[21] The following week (June 28–July 4) it reached number-one on the chart, making it Blackpink's third single to do so, after "Whistle" (2016) and "Ddu-Du Ddu-Du" (2018).[22] It topped the chart for three weeks and became the first song by a group since "Ddu-Du Ddu-Du" to top the Gaon Monthly chart.[23] The physical version of the single debuted at no. two of the Gaon Album Chart, peaking at number one the following week.[24] It sold 299,640 copies in the country as of August 2020.[25] On Billboard's K-pop Hot 100 it debuted at no. 50 on issue date June 27, reaching the top the following week (July 4).[26] [27] In Japan, the single debuted at number 24 on the Oricon Combined Singles Chart with 8,219 downloads sold and 1,804,749 streams in its first three days.[28][29][30] On Billboard Japan's Hot 100, it debuted at no. 17 with 3,952 estimated units, peaking at no. eight the following week with 6,321 estimated units.[31][32] The song peaked at number one in Malaysia and Singapore for five weeks each.

In the United States, the song debuted at no. 33 of the Billboard Hot 100, tying "Sour Candy" as the highest charting song by a female Korean act.[33] It sold 16,400 copies in its release week and left the chart after two weeks.[34][35] It reached the top twenty in Australia, Canada, Estonia, Hungary, New Zealand, the United Kingdom and Scotland.

Music video

The music video for "How You Like That" is directed by Seo Hyun-seung,[36] who previously directed "Ddu-Du Ddu-Du" and "Kill This Love". Its music video currently holds the record of being the most streamed music video premiere in YouTube with 1.66 million concurrent viewers.[1] It later went on to become YouTube's most viewed video in its first 24 hours, where they racked over 86.3 million views in said timespan – a record they still hold.[37] The music video also became the fastest music video in YouTube history to hit 100 million views, doing so in around 32 hours after the video's release.[38] The video reached 200 million views in around 7 days, the fastest to reach the mark. It also is amongst the most-liked videos on YouTube with over 14 million likes. As of August 2020, the music video has amassed over 400 million views. On July 6, the dance performance video for 'How You Like That' was uploaded on Blackpink’s official YouTube channel.

Controversy sparked on social media after the release of the music video due to a portrayal of the Hindu god Ganesha in Lisa’s solo scene. In the scene, a statue of Lord Ganesha was shown to be used as a prop and was placed on the floor, which many fans had deemed as cultural appropriation inappropriate. The statue of Lord Ganesha was subsequently edited out of the video.[39]

Accolades

Awards for "How You Like That"
Year Organization Award Result Ref.
2020 Meus Prêmios Nick Favourite International Hit Pending [40]
MelOn Popularity Award
Award Date Ref.
Weekly Popularity Award July 6, 2020 [41]
July 13, 2020
July 20, 2020
World records for "How You Like That"
Year Organization Award Ref.
2020 Guinness World Records Most viewed YouTube video in 24 hours [42]
Most viewed YouTube music video in 24 hours
Most viewed YouTube music video in 24 hours by a K-pop group
Most viewers for the premiere of a video on YouTube
Most viewers for the premiere of a music video on YouTube
Music program awards
Program Network Date Ref.
Inkigayo SBS July 5, 2020 [43]
July 12, 2020 [44]
July 19, 2020 [45]
Show Champion MBC Music July 8, 2020 [46]
July 15, 2020 [47]
July 29, 2020 [48]
M Countdown Mnet July 9, 2020 [49]
July 16, 2020 [50]
Music Bank KBS July 10, 2020 [51]
July 31, 2020 [52]
Show! Music Core MBC July 11, 2020 [53]
July 18, 2020 [54]
July 25, 2020 [55]

Credits and personnel

Credits adapted from liner notes from How You Like That (booklet).[56] Recorded at YG Entertainment.

  • Blackpink – vocals
  • Danny Chung – Lyricist
  • Teddy Park – Lyricist, composer
  • R. Tee – Composer
  • 24 (record producer) – Composer

Track listing

Download and streaming
  • 1. "How You Like That" – 3:01
CD
  • 1. "How You Like That" – 2:49
  • 2. "How You Like That" Instrumental – 3:01

Charts

Release history

Release dates and formats for "How You Like That"
Region Date Format Label Ref.
Various June 26, 2020
[90]
July 17, 2020 CD single [20]
Italy July 3, 2020 Contemporary hit radio Universal [91]

See also

References

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