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As If It's Your Last

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"As If It's Your Last"
A pink to purple picture of four corinthian orderd pillars and the Black Pink logo in the center.
Single by Blackpink
ReleasedJune 22, 2017 (2017-06-22)
Genre
Length3:33
LabelYG
Songwriter(s)
Producer(s)Teddy Park
Blackpink singles chronology
"Stay"
(2016) 		"As If It's Your Last"
(2017) 		"Ddu-Du Ddu-Du"
(2018)
Music video
"As If It's Your Last" on YouTube

"As If It's Your Last" (Korean: 마지막처럼; RR: Majimakcheoreom) is a song recorded by South Korean girl group Blackpink, released on June 22, 2017 by YG Entertainment.[1] It was written by Teddy Park, Brother Su, Choice37, Future Bounce, Lydia Paek, and produced by Teddy Park[2]. Musically, it has been described as a synth-pop, house, reggae and moombahton song, whose lyrics talk about finding and losing love. Commercially, the song debuted atop the Billboard World Digital Songs chart, at number two on K-pop Hot 100 and at number 3 on the Gaon Digital Chart. The single sold more than 2.5 million copies in South Korea.[3]

Background and release

As early as mid-May 2017, YG Entertainment officials had confirmed that Blackpink were working toward a June comeback,[4] and on June 5 it was revealed that Blackpink would be filming the music video for the new single during that week.[5] On the same day, YG Entertainment's CEO Yang Hyun-suk released a photo of Blackpink on the filming location of the new music video, confirming that Blackpink would make a June comeback, which is 7 months after the group's last release Square Two (containing the songs "Playing with Fire" and "Stay") in November 2016.[6] The next day on June 6 it was announced that Blackpink would likely release the new song between June 15 and June 20.[7]

On June 13, 2017, YG Entertainment revealed a teaser of the new single and confirmed the release date to be June 22.[8] Subsequently, from June 16 to June 18 each of Blackpink's members' individual teaser was released.[9][10][11] On June 19, the title of the single was revealed to be "As If It's Your Last" (Korean: 마지막처럼), and the time of the new release was confirmed to be 6 pm KST on June 22. It was further explained that this song would be a surprise for fans while Blackpink prepares for Square Three (which later became Square Up), the next release in the Square series after Square One and Square Two.[12]

On June 20, a teaser of the music video was released on both Blackpink's official YouTube channel and the group's official V Live channel.[13][14] On the next day, a behind-the-scenes video was released, and YG Entertainment announced that the group would hold a comeback special live on Naver's V App at 8 pm KST on June 22.[15]

Music video

On June 22 at 6 pm KST, "As If It's Your Last" was released on major music portals in South Korea, and its music video was released on Blackpink's YouTube and V Live channels.[16] Within 17 hours after release, the music video for "As If It's Your Last" gained more than 11 million views on YouTube, becoming the fastest music video to exceed 10 million views by a K-pop group at that time and breaking the record previously held by "Not Today" by BTS, which gained 10 million views within 21 hours.[17][18] Furthermore, the music video became the second most viewed online video in the first 24 hours by a Korean act, with more than 13.3 million views within 24 hours after release, second only to Psy's "Gentleman".[19][20] As of June 11 2020, the music video has more than 800 million views.[21]

On June 24, the dance practice video for "As If It's Your Last" was released on Blackpink's V Live channel.[22]

Composition

"As If It's Your Last" is described as Blackpink's most exciting and upbeat song that they have released so far.[1] Blackpink member Jisoo said that the group had thus far in their history only had "Black" concepts up until then, and that this new single would be a "Pink" concept.[23] The song was described as a "shimmery" mix of synth-pop, house, reggae and moombahton music, a change of sound from their previous releases.[24][25]

"As If It's Your Last" is written in the key of A-flat major at 125 beats per minute, this song uses common time and it follows the chord progression of F (no3no5) for the verses and Fm - A♭ - E♭ - D♭ - E♭ for the pre-chorus. It switches to D♭ - A♭ - E♭ - Fm - E♭ for the chorus. The melody for the verse uses the F Melodic Major scale while it uses F Minor for the pre-chorus and A-flat major scale for the chorus.

Promotion

Blackpink promoted "As If It's Your Last" on various music shows in South Korea in the month leading up to their Japan debut in July.[7] Specifically, the group held their comeback stage on MBC's Show! Music Core on June 24, which was the first time that they ever appeared on the show.[26][27]

Commercial performance

In South Korea, the song debuted at no. 4 on the Gaon Digital Chart on the chart issue dated June 18–24, 2017, with 181,883 paid downloads and 2,996,521 streams.[28] In the following week, the song reached its peak at no. 3, with 157,224 paid downloads and 6,632,012 streams.[29] The song reached no. 12 on the monthly chart of June 2017, selling 323,104 copies in eight days.[30] The following month it reached its peak at no. 5, selling again about 300,000 copies.[31] "As If It's Your Last" was no.18 on the 2017 Gaon Digital Year-end chart. As of September 2018, it has more than 2.5 million copies in South Korea[32][3] and stayed on the Gaon Digital Chart for 67 weeks.[33]

In Canada, the song debuted at number 45 on the Billboard Canadian Hot 100 on the week ending June 29, 2017, their highest peak in the country surpassing "Playing with Fire" which debuted at 92 in 2016.[34] In Japan, the song debuted at number 19 on the Billboard Japan Hot 100, becoming Blackpink's highest-charting effort in the country. The song stayed at the position for another week.[35] As the song was released on a Thursday, it had one day within the tracking week ending June 22, 2017, in the United States. Despite this, "As If It's Your Last" debuted at number one on Billboard's World Digital Song Sales chart after selling 4,000 copies that week.[36] The song also debuted at number 13 on Billboard Bubbling Under Hot 100 chart which, at the time, gave them the highest-charting Korean song by a group in America and made Blackpink the highest-charting Korean group since Wonder Girls in 2009.

Usage in media

The song and its music video were featured in the DCEU film Justice League,[37] where the Flash plays it in his apartment in Central City.

Charts

Accolades

Music program awards

Program Date Ref.
Inkigayo (SBS) July 2, 2017 [55]
July 9, 2017 [56]
July 16, 2017 [57]

References

  1. ^ a b "'컴백' 블랙핑크, 가장 빠르고 시원한 곡으로 승부본다" (in Korean). Newsen. June 19, 2017. Retrieved June 22, 2017.
  2. ^ "BLACKPINK - As If It's Your Last". Discogs. Retrieved 2020-06-03.
  3. ^ a b c C., Daniel (September 12, 2018). "Gaon's 관찰노트" [Gaon's Observation Notes] (in Korean). Gaon Music Chart. Archived from the original on November 28, 2018. Retrieved November 28, 2018.
  4. ^ "[뮤직톡톡] 블랙핑크, 6월 컴백 목표로 준비 중..'YG 열일 칭찬해'". Naver (in Korean). Osen. May 14, 2017. Retrieved June 22, 2017.
  5. ^ "[공식입장] YG 측 "블랙핑크, 6월 컴백 예정…금주 MV 촬영"". Naver (in Korean). Osen. June 5, 2017. Retrieved June 22, 2017.
  6. ^ "Black Pink confirms June release, following G-Dragon". The Korea Herald. June 5, 2017. Retrieved June 22, 2017.
  7. ^ a b "[단독]'7개월만 컴백' 블랙핑크, 예능+가요프로 활발 활동한다 "15~20일 컴백"". Naver (in Korean). Starnews Korea. June 6, 2017. Retrieved June 22, 2017.
  8. ^ "BLACKPINK 要回歸了！倒數不到十天啦～" (in Chinese). Korea Star Daily. June 13, 2017. Retrieved June 22, 2017.
  9. ^ ""Innocent → Breathtaking" A teaser image of chic JENNIE of BLACKPINK unveiled". YG Life. June 16, 2017. Retrieved June 22, 2017.
  10. ^ "Black Pink's Jisoo Comes Back Stunningly Beautiful". Korea Portal. June 17, 2017. Retrieved June 22, 2017.
  11. ^ "'컴백 D-4' 블랙핑크 로제X리사, 핑크·블랙 걸크러시" (in Korean). YG Life. June 18, 2017. Retrieved June 22, 2017.
  12. ^ "블랙핑크, 신곡 타이틀은 '마지막처럼'..완전체 티저 공개" (in Korean). YG Life. June 19, 2017. Retrieved June 22, 2017.
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  14. ^ "BLACKPINK - '마지막처럼 (AS IF IT'S YOUR LAST)' M/V TEASER". V Live. June 20, 2017. Retrieved June 22, 2017.
  15. ^ "BLACKPINK unveiled part of title track for comeback D-1 "Bold promotion"". YG Life. June 21, 2017. Retrieved June 22, 2017.
  16. ^ "[美친차트] 블랙핑크, 신곡 발표 직후 음원차트 1위..괴물신인 저력". Naver (in Korean). Osen. June 22, 2017. Retrieved June 22, 2017.
  17. ^ "블랙핑크, '마지막처럼' MV K팝 그룹 역대 최단시간 1천만뷰 돌파" (in Korean). Star Daily News. June 23, 2017. Retrieved June 23, 2017.
  18. ^ "Black Pink shatters the K-pop MV YouTube record for 10 million views". SBS PopAsia. June 23, 2017. Retrieved June 23, 2017.
  19. ^ "BLACKPINK Breaks Another K-Pop Group Record, This Time For Most MV Views In 24 Hours". Soompi. June 23, 2017. Retrieved June 23, 2017.
  20. ^ "블랙핑크, '마지막처럼' MV 하루만에 1천 3백만뷰, 최단 신기록". Naver (in Korean). Herald Pop. June 23, 2017. Retrieved June 23, 2017.
  21. ^ BLACKPINK (2017-06-22), BLACKPINK - '마지막처럼 (AS IF IT'S YOUR LAST)' M/V, retrieved 2018-02-25
  22. ^ "블랙핑크 '마지막처럼' 연습실 안무 영상 공개..관심UP". StarNews (in Korean). June 24, 2017. Retrieved June 24, 2017.
  23. ^ "'컴백' 블랙핑크 "지금까진 '블랙'이었다면 이번엔 '핑크'"". Naver (in Korean). The Daily Sports. June 22, 2017. Archived from the original on December 1, 2017. Retrieved June 22, 2017.
  24. ^ Wass, Mike (June 22, 2017). "BLACKPINK Returns With Shimmery Synth-Pop Gem "As If It's Your Last"". Idolator. Retrieved August 12, 2020.
  25. ^ Kim, Jae-heun (June 22, 2017). "BLACKPINK reveals digital single before Japanese showcase". The Korea Times. Retrieved June 22, 2017.
  26. ^ "[단독]블랙핑크, 데뷔 10개월만 '음중' 첫 출격..24일 컴백 첫방". Naver (in Korean). Starnews Korea. June 20, 2017. Retrieved June 22, 2017.
  27. ^ "'음악중심' 블랙핑크 컴백, 청량+깜찍 모두 완벽…'마지막처럼'". Osen (in Korean). June 24, 2017. Retrieved June 24, 2017.
  28. ^ "As If It's Your Last" charting positions in South Korea – June 18–24, 2017:
  29. ^ "As If It's Your Last" charting positions in South Korea – June 25–July 1, 2017:
  30. ^ "As If It's Your Last" charting positions in South Korea – June 2017:
  31. ^ "As If It's Your Last" charting positions in South Korea – Jul< 2017:
  32. ^ a b "2017년 Digital Chart" [Digital Chart – 2017] (in Korean). Gaon Digital Chart. Retrieved December 16, 2018.
  33. ^ "As If It's Your Last" total weeks in the chart:
  34. ^ a b "Blackpink Chart History (Canadian Hot 100)". Billboard. Retrieved July 5, 2017.
  35. ^ "Japan Hot 100 - As If It's Your Last". Billboard Japan. Billboard Japan. Retrieved June 28, 2017.
  36. ^ Rutherford, Kevin. "Blackpink Earns New High on Social 50 Chart". Billboard.com. Billboard Music. Retrieved 28 June 2017.
  37. ^ "Music from Justice League (2017)". Tunefind. Retrieved 2017-11-19.
  38. ^ "Streaming Audio Visual Tracks Chart". ARIA. Archived from the original on July 4, 2017.
  39. ^ "Chart Search | Billboard".
  40. ^ "Blackpink: As If It's Your Last" (in Finnish). Musiikkituottajat. Retrieved July 2, 2017.
  41. ^ "Le Top de la semaine : Top Singles Téléchargés – SNEP (Week 26, 2017)" (in French). Syndicat National de l'Édition Phonographique. 2014-01-25. Retrieved July 1, 2017.
  42. ^ "Japanese Music: Top Japanese Songs Chart".
  43. ^ "Top 20 Most Streamed International & Domestic Singles in Malaysia" (PDF). Recording Industry Association of Malaysia. Retrieved July 9, 2017.
  44. ^ "NZ Heatseekers Singles Chart". Recorded Music NZ. July 3, 2017. Retrieved June 30, 2017.
  45. ^ "As If It's Your Last by Blackpink - Music Charts". acharts.co. Retrieved July 5, 2017.
  46. ^ "2017년 26주차 Digital Chart" [Digital Chart Week 26 of 2017] (in Korean). Gaon Digital Chart. Retrieved November 28, 2018.
  47. ^ "Kpop Hot 100 - The Week of July 3, 2017 ~ July 9". Retrieved December 22, 2017.
  48. ^ Top 30 Singles Chart Thailand, Musicweekly.asia, 4 February 2019
  49. ^ "Blackpink Chart History (Bubbling Under Hot 100)". Billboard. Retrieved July 5, 2017.
  50. ^ "World Digital Song Sales Chart (July 8, 2017)". Billboard.com. Billboard Music. 2013-01-02. Retrieved June 27, 2017.
  51. ^ "2017년 07월 Digital Chart" [Digital Chart – July 2017] (in Korean). Gaon Digital Chart. Retrieved November 28, 2018.
  52. ^ "2018년 상반기 Digital Chart" [Digital Chart – Mid-Year 2018] (in Korean). Gaon Digital Chart. Archived from the original on December 18, 2018. Retrieved December 18, 2018.
  53. ^ "Blackpink Earns New High on Social 50 Chart". Billboard. Retrieved 2017-07-03.
  54. ^ Benjamin, Jeff. "Happy Anniversary, Blackpink: A Breakdown of Their Major Chart Accomplishments After 1 Year". Billboard. Retrieved 12 August 2017.
  55. ^ "인기가요 '1위' 차지한 블랙핑크의 '마지막처럼' 무대 (영상)". Insight (in Korean). July 3, 2017. Retrieved July 8, 2018.
  56. ^ "'인기가요' 블랙핑크 1위, 이효리·레드벨벳 역대급 컴백 (종합)". Naver (in Korean). July 9, 2017. Retrieved July 7, 2018.
  57. ^ "블랙핑크, '인기가요' 3주 연속 1위…"양현석·테디 감사해"". Naver. July 16, 2017. Retrieved July 8, 2018.
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