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ActiveCampaign

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ActiveCampaign
Company typePrivate
IndustrySoftware
FoundedChicago, Illinois (2003)
FounderJason VandeBoom
Headquarters
Chicago
Revenue$90 million (2020)[1]
Number of employees
550 (2020)[2][3]
Websiteactivecampaign.com

ActiveCampaign is a cloud software platform for small-to-mid-sized business and is based in Chicago, Illinois. The company offers software for customer experience automation (CXA), which combines the email marketing, marketing automation, sales automation, and CRM categories.[4][5][6]

History

ActiveCampaign was founded by Jason VandeBoom in 2003.[7] It started as a consulting firm, and then as an on-premises software provider, helping small and midsize businesses automate marketing tasks and manage contacts.[8] The company would later transition from on-premises software to a software as a service business focused on marketing and sales automation.[7][9] As of 2020, ActiveCampaign has over 90,000 clients and $90 million in recurring revenue, with customers in 161 countries.[1] ActiveCampaign raised $20 million from Silversmith Capital Partners in 2016.[10] In February 2020 it raised $100 million in a Series B round led by Susquehanna Growth Equity, joined by Silversmith.[1][3]

ActiveCampaign is headquartered in Chicago with offices in Indianapolis,[11] Sydney, Australia,[12] and Dublin, Ireland.[1][3]

Software and services

ActiveCampaign provides cloud-based marketing and sales automation software with features for email marketing, lead scoring and web analytics, a CRM platform, and a live chat messaging platform called Conversations.[7][10][13][14] ActiveCampaign distinguishes its software, called customer experience automation (CXA), from traditional email marketing and CRM platforms by extending its services into customer support.[3][15][16] ActiveCampaign integrates with over 300 applications, including Salesforce, WordPress, Shopify, PayPal, Stripe, Gmail, Facebook, and WooCommerce.[3][15][17]

According to PC Magazine, "ActiveCampaign offers a lot of features for a relatively low price. The downside is that it can be confusing to use at times; thankfully, its help resources are plentiful.[18] Solutions Review pointed out, "Users have access to detailed behavior tracking capabilities as well as precision marketing options through segmentation."[13] ActiveCampaign appeared on Crain's Chicago Business 2018 and 2019 best places to work lists,[19][20] Inc.com's 2018 list of best workplaces,[21] and the Chicago Tribune's 2018 list of top midsize workplaces.[22]

References

  1. ^ a b c d Cai, Kenrick. "17 Years After Its Founding, ActiveCampaign Raises $100 Million Series B Round". Forbes.com. Retrieved 27 March 2020.
  2. ^ "ActiveCampaign Company Profile". Craft. Retrieved March 4, 2020.
  3. ^ a b c d e Wiggers, Kyle. "ActiveCampaign raises $100 million to automate marketing campaigns with AI". VentureBeat.com. Retrieved 27 March 2020.
  4. ^ Daisyme, Peter (2019-06-07). "How to Generate Interest at Every Stage of the Marketing Funnel". Entrepreneur. Retrieved 2019-08-04.
  5. ^ Armstrong, Kevin. "At ActiveCampaign, developers hang out even when they're on vacation". Built In Chicago. Retrieved 2019-08-04.
  6. ^ "ActiveCampaign | Built In Chicago". www.builtinchicago.org. Retrieved 2019-08-04.
  7. ^ a b c Hines, Michael (February 7, 2019). "5 Chicago tech leaders share what changed when their companies scaled". Built In Chicago. Retrieved 4 April 2019.
  8. ^ Ecker, Danny (May 31, 2018). "The inevitable success of a small-town Wisconsin teen". Crain's Chicago Business. Retrieved 4 April 2019.
  9. ^ Morgan, Heather R. (October 4, 2017). "Should You Use Automation in Sales? According to This Marketing and Automation CEO, It Depends". Inc. Magazine. Retrieved 4 April 2019.
  10. ^ a b Elahi, Amina (October 11, 2016). "ActiveCampaign raises $20 million after 13 years of bootstrapping". Chicago Tribune. Retrieved 4 April 2019.
  11. ^ "Chicago-Based ActiveCampaign Plans Expansion In Indianapolis". CBS Chicago. February 27, 2019. Retrieved 4 April 2019.
  12. ^ Adhikari, Supratim (May 8, 2018). "ActiveCampaign picks Sydney". The Australian. Retrieved 4 April 2019.
  13. ^ a b O'Keefe, Connor (February 14, 2019). "7 Automation Vendors to Consider for Enterprise Marketing". Solutions Review. Retrieved 4 April 2019.
  14. ^ "ActiveCampaign Releases Conversations for SMBs". Destination CRM. March 21, 2019. Retrieved 4 April 2019.
  15. ^ a b Lunden, Ingrid. "Chicago's ActiveCampaign raises $100M for an all-in-one marketing and sales automation platform". TechCrunch.com. Retrieved 27 March 2020.
  16. ^ "ActiveCampaign Raises $100 Million Series B to Develop Next-Gen Customer Experience Automation (CXA)". MarTechSeries.com. Retrieved 27 March 2020.
  17. ^ "ActiveCampaign is now available for Salesforce Essentials". esellercafe.com. Retrieved 27 March 2020.
  18. ^ McLaughlin, Molly K. (May 19, 2017). "ActiveCampaign Review". PC Magazine. Retrieved 4 April 2019.
  19. ^ "Best Place To Work 2018". Crain's Chicago Business. Retrieved 4 April 2019.
  20. ^ "Best Place To Work 2019". Crain's Chicago Business. Retrieved 27 March 2020.
  21. ^ "Meet the Best Companies to Work for in 2018". Inc.com. Retrieved 4 April 2019.
  22. ^ "Top Workplaces 2018: Salesforce, American Litho, CASE take top rankings in Energage survey". Chicago Tribune. November 2, 2018. Retrieved 4 April 2019.
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