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Woocommerce logo.png
Original author(s) Mike Jolley, James Koster
Developer(s) Automattic
Initial release 2011 (2011)[1]
Stable release 2.5.5 (March 11, 2016; 7 months ago (2016-03-11)[2]) [±]
Repository github.com/woothemes/woocommerce
Written in PHP
Operating system WordPress
Type e-commerce
License GPL
Website woocommerce.com

WooCommerce is an open source e-commerce plugin for WordPress. It is designed for small to large-sized online merchants using WordPress. Launched on September 27, 2011,[3] the plugin quickly became popular for its simplicity to install and customize and free base product.[4]


WooCommerce was first developed by WordPress theme developer WooThemes,[5] who hired Mike Jolley and James Koster, developers at Jigowatt, to work on a fork of Jigoshop[6][7] that became WooCommerce.[8] In August 2014, WooCommerce powered 381,187 sites (or 17.77% of e-commerce sites online).[9]

In November 2014, the first WooConf, a conference focusing on eCommerce using WooCommerce was held in San Francisco, California. It attracted 300 attendees.[10]

In May 2015, WooThemes and WooCommerce were acquired by Automattic, operator of WordPress.com and core contributor to the WordPress software.[11]


WooCommerce has been adopted by over 380,000 online retailers.[12] It is used by a number of high-traffic websites, among them are Internet Systems Consortium and Small Press Expo.[13] For the 3rd week of September 2015, Trends indicated that WooCommerce ran on 30%[14] of e-commerce sites and millions of active installs.[15]

WooCommerce has attracted significant popularity because the base product, in addition to many extensions and plugins, is free and open source. In addition, there are thousands of paid add-ons for fixed prices.

See also[edit]


  1. ^ "WooCommerce Has Arrived". WooCommerce. 27 September 2011. Retrieved 17 January 2015. 
  2. ^ {{cite web | url=https://wordpress.org/plugins/woocommerce/changelog/ | title=WooCommerce - excelling eCommerce | publisher=WordPress | accessdate=2016
  3. ^ Perez, Sarah (27 September 2011). "WooThemes Launches WooCommerce To Turn WordPress Sites Into Online Shops". TechCrunch. Retrieved 17 January 2015. 
  4. ^ "What Ecommerce Platform is Best For Your Store?". Cody Bollerman. Retrieved 17 January 2015. 
  5. ^ "WordPress Themes, Plugins & eCommerce". WooThemes. 
  6. ^ Imel, Ryan (28 August 2011). "Jigoshop team and WordPress community members share thoughts on forking". WPCandy. Retrieved 17 January 2015. 
  7. ^ "Our forking views". Jigoshop. 26 August 2011. Retrieved 17 January 2015. 
  8. ^ Imel, Ryan (25 August 2011). "WooThemes forks Jigoshop into WooCommerce, launches WooLabs". WPCandy. Retrieved 17 January 2015. 
  9. ^ "WooCommerce Growth Revisited: Four Million and Counting". WooCommerce. 6 August 2014. Retrieved 17 January 2015. [non-primary source needed]
  10. ^ "Dedicated to store owners & WordPress developers wanting to learn the art of eCommerce using WooCommerce". conf.woocommerce.com. 3 November 2014. [non-primary source needed]
  11. ^ "WordPress Parent Automattic Buys WooCommerce, a Shopping Tool for Web Publishers". Re/code. Retrieved 19 May 2015. 
  12. ^ "4 Million Downloads". WooCommerce. 6 August 2014. Retrieved 17 January 2015. [non-primary source needed]
  13. ^ "WooCommerce E-Commerce Usage". WebTechster. Retrieved 2014-05-13. 
  14. ^ "Statistics for websites using Ecommerce technologies (The Entire Internet Tab)". builtwith.com. Retrieved 21 September 2015. 
  15. ^ "WordPress Plugins Stats". Retrieved 2015-09-22. [non-primary source needed]

External links[edit]