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Woocommerce logo.png
Original author(s) Mike Jolley, James Koster
Developer(s) Automattic
Initial release 2011 (2011)[1]
Stable release v2.4.7 / 2015; 0 years ago (2015)[2]
Written in PHP
Operating system WordPress
Type e-commerce
License GPL
Website [1]

WooCommerce is an open source e-commerce plugin for WordPress. It is designed for small to large-sized online merchants using WordPress. Launched on September 27, 2011,[3] the plugin quickly became famous for its simplicity to install and customisation and being free in nature.[4]


WooCommerce was first developed by WordPress theme developer WooThemes, who hired Mike Jolley and Jay Koster, developers at Jigowatt, to work on a fork of Jigoshop[5][6] that became WooCommerce.[7] In August 2014, 381,187 sites (or 17.77% of e-commerce sites online)[8]

In the first week of November 2014, There was the first WooConf, a conference held in San Francisco, California and around 300 attendees talked about eCommerce using WooCommerce.[9]

In May 2015, WooThemes and WooCommerce were acquired by Automattic, operator of WordPress.com and core contributor to the WordPress software.[10]


WooCommerce has been adopted by over 380,000 online retailers.[11] It is used by a number of high-traffic websites, among them are Internet Systems Consortium and Small Press Expo.[12] For the 3rd week of September 2015, Trends indicated that WooCommerce ran on 30%[13] of e-commerce sites and millions of active installs.[14]

See also[edit]


  1. ^ "WooCommerce Has Arrived". WooCommerce. 27 September 2011. Retrieved 17 January 2015. 
  2. ^ "WooCommerce - excelling eCommerce". WordPress. Retrieved 21 September 2015. 
  3. ^ Perez, Sarah (27 September 2011). "WooThemes Launches WooCommerce To Turn WordPress Sites Into Online Shops". TechCrunch. Retrieved 17 January 2015. 
  4. ^ "What Ecommerce Platform is Best For Your Store?". Cody Bollerman. Retrieved 17 January 2015. 
  5. ^ Imel, Ryan (28 August 2011). "Jigoshop team and WordPress community members share thoughts on forking". WPCandy. Retrieved 17 January 2015. 
  6. ^ "Our forking views". Jigoshop. 26 August 2011. Retrieved 17 January 2015. 
  7. ^ Imel, Ryan (25 August 2011). "WooThemes forks Jigoshop into WooCommerce, launches WooLabs". WPCandy. Retrieved 17 January 2015. 
  8. ^ "WooCommerce Growth Revisited: Four Million and Counting". WooCommerce. 6 August 2014. Retrieved 17 January 2015. [non-primary source needed]
  9. ^ "Dedicated to store owners & WordPress developers wanting to learn the art of eCommerce using WooCommerce". conf.woocommerce.com. 3 November 2014. 
  10. ^ "WordPress Parent Automattic Buys WooCommerce, a Shopping Tool for Web Publishers". Re/code. Retrieved 19 May 2015. 
  11. ^ "4 Million Downloads". WooCommerce. 6 August 2014. Retrieved 17 January 2015. [non-primary source needed]
  12. ^ "WooCommerce E-Commerce Usage". WebTechster. Retrieved 2014-05-13. 
  13. ^ "Statistics for websites using Ecommerce technologies (The Entire Internet Tab)". builtwith.com. Retrieved 21 September 2015. 
  14. ^ "WordPress Plugins Stats". Retrieved 2015-09-22. [non-primary source needed]

External links[edit]