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Woocommerce logo.png
Original author(s) Mike Jolley, James Koster
Developer(s) Automattic
Initial release 2011 (2011)[1]
Stable release 3.2.0 (October 11, 2017; 8 months ago (2017-10-11)[2]) [±]
Repository Edit this at Wikidata
Written in PHP
Operating system Unix-like, Windows
Type e-commerce
License GPL
Website woocommerce.com

WooCommerce is an open source e-commerce plugin for WordPress. It is designed for small to large-sized online merchants using WordPress. Launched on September 27, 2011,[3] the plugin quickly became popular for its simplicity to install and customize and free base product.


WooCommerce was first developed by WordPress theme developer WooThemes,[4] who hired Mike Jolley and James Koster, developers at Jigowatt, to work on a fork of Jigoshop[5][6] that became WooCommerce.[7] In August 2014, WooCommerce powered 381,187 sites (or 17.77% of e-commerce sites online).[8]

In November 2014, the first WooConf, a conference focusing on eCommerce using WooCommerce was held in San Francisco, California. It attracted 300 attendees.[9]

In May 2015, WooThemes and WooCommerce were acquired by Automattic, operator of WordPress.com and core contributor to the WordPress software.[10]


WooCommerce is used by a number of high-traffic websites such as Small Press Expo.[11] For the 3rd week of September 2015, Trends indicated that WooCommerce ran on 30%[12] of e-commerce sites and millions of active installs.[13]


WooCommerce has attracted significant popularity because the base product, in addition to many extensions and plugins, is free and open source. In addition, there are thousands of paid add-ons for fixed prices. Many Premium Themes now offer capability with WooCommerce as well as plugins that make a theme framework compatible.[14]

Notable WooCommerce extensions include:

  • WooCommerce Bookings: Which allows users to sell blocks of time as appointments.[15]
  • WooCommerce Memberships: which allows the user to restrict access to certain parts of their Wordpress website, and sell access to these parts of the website.[16]

WooExpert Partner program[edit]

Instead of a certification program WooCommerce uses an official partnership program. WooCommerce recommends users to use these WooExperts for their WooCommerce projects.[17] Suppliers can apply to become a partner and by doing so will undergo a multi-stage application process that includes skill evaluation and an interview. Throughout the process WooCommerce aim to assess familiarity with WooCommerce core and extensions. The partnership program had either a Gold, Silver or Bronze level[18] until late 2017, when it moved to a flat "verified WooExpert" system.[19]

See also[edit]


  1. ^ "WooCommerce Has Arrived". WooCommerce. 27 September 2011. Retrieved 17 January 2015. 
  2. ^ "WooCommerce - excelling eCommerce". WordPress. Retrieved October 10, 2017. 
  3. ^ Perez, Sarah (27 September 2011). "WooThemes Launches WooCommerce To Turn WordPress Sites Into Online Shops". TechCrunch. Retrieved 17 January 2015. 
  4. ^ "WordPress Themes, Plugins & eCommerce". WooThemes. 
  5. ^ Imel, Ryan (28 August 2011). "Jigoshop team and WordPress community members share thoughts on forking". WPCandy. Retrieved 17 January 2015. 
  6. ^ "Our forking views". Jigoshop. 26 August 2011. Retrieved 17 January 2015. 
  7. ^ Imel, Ryan (25 August 2011). "WooThemes forks Jigoshop into WooCommerce, launches WooLabs". WPCandy. Retrieved 17 January 2015. 
  8. ^ "WooCommerce Growth Revisited: Four Million and Counting". WooCommerce. 6 August 2014. Retrieved 17 January 2015. [non-primary source needed]
  9. ^ "Dedicated to store owners & WordPress developers wanting to learn the art of eCommerce using WooCommerce". Wooconf. November 2014. Retrieved 5 October 2017. [non-primary source needed]
  10. ^ "WordPress Parent Automattic Buys WooCommerce, a Shopping Tool for Web Publishers". Re/code. Retrieved 19 May 2015. 
  11. ^ "WooCommerce E-Commerce Usage". WebTechster. Retrieved 2014-05-13. 
  12. ^ "Statistics for websites using Ecommerce technologies (The Entire Internet Tab)". builtwith.com. Retrieved 21 September 2015. 
  13. ^ Warnimont, Joe (14 February 2018). "WooCommerce Review: The King of Ecommerce Plugins on WordPress". Ecommerce Platforms. Retrieved 30 April 2018. 
  14. ^ "WooCommerce Genesis Framework for WooCommerce". 
  15. ^ "WordPress Parent Automattic Buys WooCommerce, a Shopping Tool for Web Publishers". Recode. Retrieved 30 April 2018. 
  16. ^ "Easy Membership Sites With WooCommerce Memberships - Patrick's Programming Blog". Patrick's Programming Blog. 1 November 2016. Retrieved 30 April 2018. 
  17. ^ "WooExperts - WooCommerce". WooCommerce. Retrieved 2017-09-03. 
  18. ^ "Becoming a WooExpert - WooCommerce". WooCommerce. Retrieved 2017-09-03. 
  19. ^ Scott, Robin. "WooCommerce Ends Gold, Silver, Bronze – Just WooExperts". Silicon Dales. Silicon Dales Ltd. Retrieved 6 February 2018.