ActiveCampaign

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ActiveCampaign
TypePrivate
IndustrySoftware
FoundedChicago, Illinois (2003)
FounderJason VandeBoom
Headquarters
Chicago
Revenue$165 million (2021)[1]
Number of employees
1000 (2022)[2]
Websiteactivecampaign.com

ActiveCampaign is a cloud software platform for small-to-mid-sized businesses and is based in Chicago, Illinois. The company offers software for customer experience automation (CXA), which combines the transactional email, email marketing, marketing automation, sales automation, and CRM categories.[3][4][5][6]

History[edit]

ActiveCampaign was founded by Jason VandeBoom in 2003.[7] It started as a consulting firm, and then as an on-premises software provider, helping small and midsize businesses automate marketing tasks and manage contacts.[8] The company would later transition from on-premises software to a software as a service business focused on marketing and sales automation.[7][9] As of 2021, ActiveCampaign has over 145,000 clients and $165 million in recurring revenue, with customers in 170 countries.[1][10][11] ActiveCampaign raised $20 million from Silversmith Capital Partners in 2016.[12] In February 2020 it raised $100 million in a Series B round led by Susquehanna Growth Equity, joined by Silversmith.[11][13] In April 2021 it raised $240 million in a Series C round led by Tiger Global with participation from Dragoneer, Susquehanna Growth Equity and Silversmith Capital Partners.[10] ActiveCampaign acquired Postmark, a transactional email delivery system, along with Postmark’s platforms, DMARC Digests and Postmark Labs in May 2022.[14][6]

ActiveCampaign is headquartered in Chicago with offices in Indianapolis,[15] Sydney, Australia,[16] Dublin, Ireland.[11][13] and Florianopolis, Brazil.

Software and services[edit]

ActiveCampaign provides cloud-based marketing and sales automation software with features for email marketing, lead scoring and web analytics, a CRM platform, and a live chat messaging platform called Conversations.[7][12][17][18] The 2022 Postmark acquisition makes transactional email available to non-technical users, “allowing them to send transactional emails with automation, rather than custom coding and APIs.” [6] ActiveCampaign distinguishes its software, called customer experience automation (CXA), from traditional email marketing and CRM platforms by extending its services into customer support.[13][19][20] ActiveCampaign integrates with over 850 applications, including Salesforce, WordPress, Shopify, PayPal, Stripe, Gmail, Calendly, Slack, Facebook, and WooCommerce.[10][13][19][21]

According to PC Magazine, "ActiveCampaign offers a lot of features for a relatively low price. The downside is that it can be confusing to use at times; thankfully, its help resources are plentiful.[22] Solutions Review pointed out, "Users have access to detailed behavior tracking capabilities as well as precision marketing options through segmentation."[17] ActiveCampaign appeared on Crain's Chicago Business 2018, 2019, and 2021 best places to work lists,[23][24][25] Inc.com's 2018 list of best workplaces,[26] Chicago Tribune's 2018 list of top midsize workplaces,[27] and Built In Chicago's list of 100 best places to work in Chicago.[28] ActiveCampaign is a unicorn company, as it is a privately-held startup valued at over $1 billion.[10][29]

References[edit]

  1. ^ a b Wiggers, Kyle (21 April 2021). "Marketing automation startup ActiveCampaign raises $240M". VentureBeat. Retrieved May 5, 2021.
  2. ^ Pletz, John (20 April 2021). "ActiveCampaign raises $240 million for marketing automation platform". Chicago Business. Retrieved May 5, 2021.
  3. ^ Daisyme, Peter (2019-06-07). "How to Generate Interest at Every Stage of the Marketing Funnel". Entrepreneur. Retrieved 2019-08-04.
  4. ^ Armstrong, Kevin. "At ActiveCampaign, developers hang out even when they're on vacation". Built In Chicago. Retrieved 2019-08-04.
  5. ^ "ActiveCampaign | Built In Chicago". www.builtinchicago.org. Retrieved 2019-08-04.
  6. ^ a b c Shultz, Ray (May 3, 2022). "ActiveCampaign Acquires Postmark And DMARC Digest Service". Media Post. Retrieved 17 May 2022.
  7. ^ a b c Hines, Michael (February 7, 2019). "5 Chicago tech leaders share what changed when their companies scaled". Built In Chicago. Retrieved 4 April 2019.
  8. ^ Ecker, Danny (May 31, 2018). "The inevitable success of a small-town Wisconsin teen". Crain's Chicago Business. Retrieved 4 April 2019.
  9. ^ Morgan, Heather R. (October 4, 2017). "Should You Use Automation in Sales? According to This Marketing and Automation CEO, It Depends". Inc. Magazine. Retrieved 4 April 2019.
  10. ^ a b c d Lunden, Ingrid. "ActiveCampaign raises $240m at a $3B valuation". TechCrunch. Retrieved May 5, 2021.
  11. ^ a b c Cai, Kenrick. "17 Years After Its Founding, ActiveCampaign Raises $100 Million Series B Round". Forbes.com. Retrieved 27 March 2020.
  12. ^ a b Elahi, Amina (October 11, 2016). "ActiveCampaign raises $20 million after 13 years of bootstrapping". Chicago Tribune. Retrieved 4 April 2019.
  13. ^ a b c d Wiggers, Kyle (28 January 2020). "ActiveCampaign raises $100 million to automate marketing campaigns with AI". VentureBeat.com. Retrieved 27 March 2020.
  14. ^ Mills, Wes (May 3, 2022). "Tech Firm Expands Operations". Inside INdiana Business. Retrieved 17 May 2022.
  15. ^ "Chicago-Based ActiveCampaign Plans Expansion In Indianapolis". CBS Chicago. February 27, 2019. Retrieved 4 April 2019.
  16. ^ Adhikari, Supratim (May 8, 2018). "ActiveCampaign picks Sydney". The Australian. Retrieved 4 April 2019.
  17. ^ a b O'Keefe, Connor (February 14, 2019). "7 Automation Vendors to Consider for Enterprise Marketing". Solutions Review. Retrieved 4 April 2019.
  18. ^ "ActiveCampaign Releases Conversations for SMBs". Destination CRM. March 21, 2019. Retrieved 4 April 2019.
  19. ^ a b Lunden, Ingrid. "Chicago's ActiveCampaign raises $100M for an all-in-one marketing and sales automation platform". TechCrunch.com. Retrieved 27 March 2020.
  20. ^ "ActiveCampaign Raises $100 Million Series B to Develop Next-Gen Customer Experience Automation (CXA)". MarTechSeries.com. 28 January 2020. Retrieved 27 March 2020.
  21. ^ "ActiveCampaign is now available for Salesforce Essentials". esellercafe.com. Retrieved 27 March 2020.
  22. ^ McLaughlin, Molly K. (May 19, 2017). "ActiveCampaign Review". PC Magazine. Retrieved 4 April 2019.
  23. ^ "Best Place To Work 2018". Crain's Chicago Business. Retrieved 4 April 2019.
  24. ^ "Best Place To Work 2019". Crain's Chicago Business. Retrieved 27 March 2020.
  25. ^ "Best Places to Work 2021". Chicago Business. 2 March 2021. Retrieved May 5, 2021.
  26. ^ "Meet the Best Companies to Work for in 2018". Inc.com. Retrieved 4 April 2019.
  27. ^ "Top Workplaces 2018: Salesforce, American Litho, CASE take top rankings in Energage survey". Chicago Tribune. November 2, 2018. Retrieved 4 April 2019.
  28. ^ "100 Best Places To Work in Chicago 2022". Built In Chicago. Retrieved 17 May 2022.
  29. ^ "The Complete List Of Unicorn Companies". CB Insights. Retrieved May 5, 2021.