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FoundedChicago, Illinois (2003)
FounderJason VandeBoom
Revenue$165 million (2021)[1]
Number of employees
850 (2021)[2]

ActiveCampaign is a cloud software platform for small-to-mid-sized businesses and is based in Chicago, Illinois. The company offers software for customer experience automation (CXA), which combines the email marketing, marketing automation, sales automation, and CRM categories.[3][4][5]


ActiveCampaign was founded by Jason VandeBoom in 2003.[6] It started as a consulting firm, and then as an on-premises software provider, helping small and midsize businesses automate marketing tasks and manage contacts.[7] The company would later transition from on-premises software to a software as a service business focused on marketing and sales automation.[6][8] As of 2021, ActiveCampaign has over 145,000 clients and $165 million in recurring revenue, with customers in 170 countries.[1][9][10] ActiveCampaign raised $20 million from Silversmith Capital Partners in 2016.[11] In February 2020 it raised $100 million in a Series B round led by Susquehanna Growth Equity, joined by Silversmith.[10][12] In April 2021 it raised $240 million in a Series C round led by Tiger Global with participation from Dragoneer, Susquehanna Growth Equity and Silversmith Capital Partners.[9]

ActiveCampaign is headquartered in Chicago with offices in Indianapolis,[13] Sydney, Australia,[14] and Dublin, Ireland.[10][12]

Software and services[edit]

ActiveCampaign provides cloud-based marketing and sales automation software with features for email marketing, lead scoring and web analytics, a CRM platform, and a live chat messaging platform called Conversations.[6][11][15][16] ActiveCampaign distinguishes its software, called customer experience automation (CXA), from traditional email marketing and CRM platforms by extending its services into customer support.[12][17][18] ActiveCampaign integrates with over 850 applications, including Salesforce, WordPress, Shopify, PayPal, Stripe, Gmail, Facebook, and WooCommerce.[9][12][17][19]

According to PC Magazine, "ActiveCampaign offers a lot of features for a relatively low price. The downside is that it can be confusing to use at times; thankfully, its help resources are plentiful.[20] Solutions Review pointed out, "Users have access to detailed behavior tracking capabilities as well as precision marketing options through segmentation."[15] ActiveCampaign appeared on Crain's Chicago Business 2018, 2019, and 2021 best places to work lists,[21][22][23]'s 2018 list of best workplaces,[24] and the Chicago Tribune's 2018 list of top midsize workplaces.[25] ActiveCampaign is a unicorn company, as it is a privately-held startup valued at over $1 billion.[9][26]


  1. ^ a b Wiggers, Kyle. "Marketing automation startup ActiveCampaign raises $240M". VentureBeat. Retrieved May 5, 2021.
  2. ^ Pletz, John. "ActiveCampaign raises $240 million for marketing automation platform". Chicago Business. Retrieved May 5, 2021.
  3. ^ Daisyme, Peter (2019-06-07). "How to Generate Interest at Every Stage of the Marketing Funnel". Entrepreneur. Retrieved 2019-08-04.
  4. ^ Armstrong, Kevin. "At ActiveCampaign, developers hang out even when they're on vacation". Built In Chicago. Retrieved 2019-08-04.
  5. ^ "ActiveCampaign | Built In Chicago". Retrieved 2019-08-04.
  6. ^ a b c Hines, Michael (February 7, 2019). "5 Chicago tech leaders share what changed when their companies scaled". Built In Chicago. Retrieved 4 April 2019.
  7. ^ Ecker, Danny (May 31, 2018). "The inevitable success of a small-town Wisconsin teen". Crain's Chicago Business. Retrieved 4 April 2019.
  8. ^ Morgan, Heather R. (October 4, 2017). "Should You Use Automation in Sales? According to This Marketing and Automation CEO, It Depends". Inc. Magazine. Retrieved 4 April 2019.
  9. ^ a b c d Lunden, Ingrid. "ActiveCampaign raises $240m at a $3B valuation". TechCrunch. Retrieved May 5, 2021.
  10. ^ a b c Cai, Kenrick. "17 Years After Its Founding, ActiveCampaign Raises $100 Million Series B Round". Retrieved 27 March 2020.
  11. ^ a b Elahi, Amina (October 11, 2016). "ActiveCampaign raises $20 million after 13 years of bootstrapping". Chicago Tribune. Retrieved 4 April 2019.
  12. ^ a b c d Wiggers, Kyle. "ActiveCampaign raises $100 million to automate marketing campaigns with AI". Retrieved 27 March 2020.
  13. ^ "Chicago-Based ActiveCampaign Plans Expansion In Indianapolis". CBS Chicago. February 27, 2019. Retrieved 4 April 2019.
  14. ^ Adhikari, Supratim (May 8, 2018). "ActiveCampaign picks Sydney". The Australian. Retrieved 4 April 2019.
  15. ^ a b O'Keefe, Connor (February 14, 2019). "7 Automation Vendors to Consider for Enterprise Marketing". Solutions Review. Retrieved 4 April 2019.
  16. ^ "ActiveCampaign Releases Conversations for SMBs". Destination CRM. March 21, 2019. Retrieved 4 April 2019.
  17. ^ a b Lunden, Ingrid. "Chicago's ActiveCampaign raises $100M for an all-in-one marketing and sales automation platform". Retrieved 27 March 2020.
  18. ^ "ActiveCampaign Raises $100 Million Series B to Develop Next-Gen Customer Experience Automation (CXA)". Retrieved 27 March 2020.
  19. ^ "ActiveCampaign is now available for Salesforce Essentials". Retrieved 27 March 2020.
  20. ^ McLaughlin, Molly K. (May 19, 2017). "ActiveCampaign Review". PC Magazine. Retrieved 4 April 2019.
  21. ^ "Best Place To Work 2018". Crain's Chicago Business. Retrieved 4 April 2019.
  22. ^ "Best Place To Work 2019". Crain's Chicago Business. Retrieved 27 March 2020.
  23. ^ "Best Places to Work 2021". Chicago Business. Retrieved May 5, 2021.
  24. ^ "Meet the Best Companies to Work for in 2018". Retrieved 4 April 2019.
  25. ^ "Top Workplaces 2018: Salesforce, American Litho, CASE take top rankings in Energage survey". Chicago Tribune. November 2, 2018. Retrieved 4 April 2019.
  26. ^ "The Complete List Of Unicorn Companies". CB Insights. Retrieved May 5, 2021.