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Azzi Glasser

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Azzi Glasser (born January 1970)[1] is a British perfume designer as well as a creator of olfactory art.[2] Glasser was born in North London and spent her early years in India.[3] She launched her career in perfumery when she joined CPL Aromas in 1991 from there branching out to form her own companies, Agent Provocateur Parfum Ltd in 1999[4] INA Crystals in 2007, Family Three in 2001 and Bella Freud Parfum in 2014.

Early life

Born in North London, Glasser spent four years in India from 1971-1975.[4]

CPL Aromas

In 1991 Glasser joined CPL Aromas, a perfume house in Hertfordshire.[4] There she trained to understand the chemical behavior of raw materials and thrived on the creative side of the role. At the age of 23 she became commercial director.[5]

Agent Provocateur

In 2000 Glasser co-founded Agent Provocateur Parfums with Joseph Corre and Serena Rees, launching her first retail perfume ‘Agent Provocateur’.[6] It won the Fifi 2001 award for best new female fragrance in limited distribution, together with a special award for creative imagery.[7] Launched in 60 countries, Glasser and the team went on to create a bath and body collection which together with new additions to the fragrance led to the launch of the ‘House of Parfums’.

Creations

  • [2006] Eau Emotionelle, Agent Provocateur
  • [2007] Agent Provocateur Strip
  • [2007] Maitresse, Agent Provocateur
  • [2008] DD Edition, Agent Provocateur
  • [2011] L'Agent, Agent Provocateur

Family Three

In 2001 Azzi founded Family Three, which specialises in creating groundbreaking fragrances for the world’s top fashion designers, beauty brands, Hollywood actors, musicians and artists.[8] Azzi Glasser’s exclusive bespoke portfolio includes perfumes for Hollywood movie stars such as Helena Bonham Carter, Jude Law, Kylie Minogue, Tom Hardy, Noomi Rapace, Orlando Bloom and Johnny Depp.[9] She also works closely with Andre Balazs on bespoke scents for his hotels, such as the Chiltern Firehouse.[10][11] Azzi also created the scent for The Brompton Club London (now Ramusake) and continues to be in high demand from luxury hotel brands globally.

The Perfumer’s Story By Azzi

In October 2015, Azzi released her first collection of 11 limited edition men’s, women’s and unisex fragrances from her back catalogue in collaboration with luxury retailer Harvey Nichols.[12] Under the moniker, The Perfumer’s Story, this was the first time that Azzi had made these ground-breaking fragrances, many from her iconic client portfolio, available at retail.[13] The Perfumer’s Story was an instant success and is planned to roll out in other retailers globally in 2016.

Bespoke Atelier By Azzi Glasser

Having made bespoke perfums for many years for Hollywood celebrities and other high profile clients,[13] Azzi has brought this service to a wider audience. Private appointments are available to book through her website www.azziglasser.com and are strictly by appointment only. Consultations for the tailor-made fragrances take place within Azzi’s fragrance studio at her private residence.

Azzi's unique approach is to capture the client’s character personality and style in the fragrance.[14] She then composes an exclusive perfume for them using handpicked rare ingredients from around the world like a DNA print.[15] The fragrance will then be presented in a crystal bottle engraved with the name and formula number of the unique perfume, encased in a luxury hand made box.

List of fragrance Collaborations

Fashion

Celebrity

Brands

  • 2004 – Tann Rokka – Kisu
  • 2010 – Space NK - Champaca
  • 2010 – Project D – Day, Dawn, Dusk
  • 2011 – Freak, Illamasqua
  • 2011 – Space NK – Beautania Bloomsbury, Beautania Balfour, Beautania Brideshead
  • 2012 – Freak Extrait de Parfum, Illamasqua
  • 2012 – In Peace, Space NK
  • 2013 – Freak Scarab, Illamasqua

Home

  • 2005 – Kelly Hoppen
  • 2007 – Agent Provocateur – Six Scents
  • 2007 – Agent Provocateur – Strip, Tease
  • 2007 – Nicole Fahri - Incense & Amber Musk, Sequoia, Guaic Wood & Cedar, Frankincense & Poivre Noir
  • 2008 – Liberty of London
  • 2008 – Designers Guild
  • 2009 – Jasper Conran
  • 2009 – Caravane - Paris
  • 2010 – Lucy in Disguise - Fig Leaf, Sequoia Wood, Rose De Mai Candles
  • 2013 – La Maison – Loft
  • 2013 – Bella Freud Parfum - Ginsberg is God, Je t’aime Jane, 1970, Signature Candles
  • 2014 – Bella Freud Parfum – Lion Candle
  • 2014 – Bella Freud Parfum - Loving Candle
  • 2015 – Robbie Honey

INA Crystals

In 2007 Glasser collaborated with international make-up artist Mary Vango creating a highly anticipated skincare range; based on combining products that work perfectly and effectively together, whilst also providing a sensual and pleasurable experience.[3] The result is a capsule collection that is both beneficial to the skin whilst also helping to feed and balance the body.

Ina Crystals has become a sought after brand with a loyal celebrity following from, Helena Bonham Carter, Sharleen Spiteri, Victoria Beckham, Kate Moss, Kylie Minogue, Sadie Frost, Alison Mosshart.[16]

Awards

  • Highly Commended, 2013, Psychologies
  • Positive Beauty Awards

Bella Freud Parfum Limited

Bella Freud Parfum is a company created independently by Bella Freud and Azzi Glasser in 2013. It is a unique partnership of fashion and perfume that enables Bella and Azzi to explore the synergy between them and develop exciting new projects.[17]

The Bella Freud Parfum collection, launched in 2014, includes four Eau de Parfums: Je t'aime Jane, Ginsberg is God, 1970 and Signature.[18] Each fragrance tells a story and was expertly created to capture a mood and character inspired by Freud’s iconic ‘word sweaters’. The collection also includes six candles: Je t'aime Jane, Ginsberg is God, 1970, Signature, Lion and Loving.[19]

Art Collaborations

  • The Kylie Exhibition, V&A Museum [2007]
  • Momento Mori, Alexandra McQueen, Nick Knight & Bjork, Chapel, St Charles, Avignon [2000]
  • Rain on Earth, Daydreaming with James Lavelle, Haunch of Venison Gallery London & The Hong Kong Edition [2012]
  • 8 Chairs, Clarke & Reilly, Libby Sellers Gallery, London [2013]
  • Zidane/Philip Parreno, Palais de Tokyo [2013]
  • Space Gravity, The Great Festival of Creativity, Istanbul, Turkey [2014]
  • Build & Destroy, Meltdown, Southbank Centre London [2014]
  • Build & Destroy, James Lavelle, The Saatchi Gallery London [2014]
  • A Place Called Home, Collaboration with Studioilse, London Design Festival, Trafalgar Square, London [2014]

Other work

  • Perfume Expert and Jasmine Training for the Top Beauty Journalists
  • Collaborator and Contributor for Women for Women International[20]

References

  1. ^ https://beta.companieshouse.gov.uk/officers/KvMyGlH0DDMgIcyttTw5OxMDRd8/appointments
  2. ^ Hill, Emma. (September 2015). "Scents of Identity". Centurion Magazine.
  3. ^ a b Gray, Marianne. (2013), "Perfumery Is Capturing The Essence Of Famous Names". Ham & High Magazine.
  4. ^ a b c Rushton, Susie. (December 19, 2002). "A Nose For It". “ The Independent Review.“
  5. ^ Edwards, Sally. (May 2015). "Azzi Glasser". “ Blag Magazine. “
  6. ^ Reinhold, Emma. (September 2015). "Scent of Seduction". Asia Spa Magazine.
  7. ^ Herdman, Sophie. (May 2012). "Azzi Glasser". Psychologies Magazine.
  8. ^ Collins, Georgia. (August 2015). "Scent of a Woman". Vogue Australia.
  9. ^ Jacobs, Bel. "What's new: Charlotte Tilbury, Azzi Glasser and 'Bud' Crosthwait". Bel Jacobs Website.
  10. ^ Rosen, Jamie. (April 2015). "On A Personal Note". Town & Country Magazine.
  11. ^ Skidmore, Maisie. "A love letter to beautiful bathrooms". Another Magazine. Another Magazine.
  12. ^ Thomas, Katie (October 5, 2015). "The Perfumer's Story by Azzi". Tatler. Tatler.
  13. ^ a b Moulton, Nicola. (December 2015). "What's your poison?". Vogue Magazine.
  14. ^ "Making scents: the perfumers bottling London". Evening Standard. 2015-11-05. Retrieved 2016-05-13.
  15. ^ "Would You Spend £15,000 On A Fragrance?". Vogue UK. Retrieved 2016-05-13.
  16. ^ Williams, Tessa. (March 2010). "Sweet Smell Of Success". Scotland On Sunday.
  17. ^ "Bella Freud's New Perfume Trio". Elle. 2015-07-20. Retrieved 2016-05-13.
  18. ^ Kwon, Bora. (October 2014). "The Taste Makers". Because Magazine.
  19. ^ Grinnell, SunHee. "British Import: Bella Freud". Vanity Fair. Retrieved 2016-05-13.
  20. ^ "IN PEACE | Women for Women International". www.womenforwomen.org.uk. Retrieved 2016-05-13.
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