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Breathometer

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Breathometer
InventorCharles Michael Yim
Inception2012
ManufacturerBreathometer
AvailableAvailable
Websitewww.breathometer.com

Breathometer was a device that claimed to measure someone's blood alcohol content using their iOS and Android smartphones.[1] But the app proved unreliable, and was shut down by the Federal Trade Commission.[2]Tim Smokoff is the current CEO. Breathometer was founded in September 2012 by Charles Michael Yim, who is no longer the company’s CEO.[3][1] The company is headquartered in Burlingame, CA.[3]

Company history

Breathometer was founded by Charles Michael Yim in 2012 after he noted that there were no commercial breathalyzers for the smartphone market, and the only portable breathalyzers commercially available were both expensive and impractical for users to take with them on a night out.[1][4]

The company was partly funded through preorders collected via an Indiegogo crowd-sourcing campaign, which ran until April 2013.[1][5][6] The campaign’s original goal was to raise $25,000, but by the time it closed, it had raised $138,000.[7][8]

In September 2013, Yim appeared on Shark Tank, he originally asked for $250,000 for a 10% stake in Breathometer, but all five “sharks” ended up investing a total of $1 million for a collective 30% stake in the company. It was the first time that all five sharks participated in a bid together.[9][10]

Controversy

FTC complaint for deceptive advertising

In January 2017 the FTC filed a lawsuit against Breathometer, alleging "deceptive" advertising. While Breathometer claimed their devices were accurate, in truth, Breathometer's products were not adequately tested for accuracy, the FTC alleged. Further, the FTC charged that the defendants were aware that Breeze regularly understated BAC levels. Nonetheless, they allegedly failed to notify users of these problems and continued their deceptive advertising.

Product Refunds

According to the complaint, sales of Original and Breeze totaled $5.1 million. The order required the company to pay full refunds to consumers who request them. [2]

Products

The Breathometer

The Breathometer was a small device that plugged into the audio jack of a smartphone, coupled with a dedicated app that reads the user’s blood alcohol content (BAC).[5][11][12][6] The app utilizes the smartphone to provide the processing power, which allows the device to be small enough to fit on a standard keychain.[5][11] If the user’s BAC level is over the legal limit, the app displays one-click calls to local taxi services, friends from contact lists living close by, or local hotels.[4][12]

Sample beta units were handed out at the 2013 SXSW in Austin, TX.[4]

Mint

The company has since expanded its mission. Breathometer plans to release the Mint, an oral health tracker that tells the user if they have bad breath. Sensors in the device track biomarkers associated with bad breath and have the potential to measure compounds that correlate to gum disease. The company has a partnership with Philips in the area of oral hygiene.[13]

References

  1. ^ a b c d Ryan Lawler (April 5, 2013). "The Breathometer Will Ensure You Don't Drive (Or Do Video Interviews) While Drunk". TechCrunch. Retrieved 1 June 2013. {{cite web}}: Cite has empty unknown parameter: |1= (help)
  2. ^ a b ""Breathometer" Marketers Settle FTC Charges of Misrepresenting Ability to Accurately Measure Users' Blood Alcohol Content". FTC. January 23, 2017. Retrieved April 25, 2017.
  3. ^ a b "Breathometer, Inc. Profile". Retrieved 1 June 2013. {{cite web}}: Cite has empty unknown parameter: |1= (help)
  4. ^ a b c "Breathometer Helps You Party Responsibly". Substream Music Press. March 15, 2013. Retrieved 1 June 2013. {{cite web}}: Cite has empty unknown parameter: |1= (help)
  5. ^ a b c David J. Hill (April 9, 2013). "BREATHOMETER — A BREATHLYZER FOR YOUR SMARTPHONE". Singularity Hub. Retrieved 1 June 2013. {{cite web}}: Cite has empty unknown parameter: |1= (help)
  6. ^ a b Dean Takahashi (March 13, 2013). "Breathometer unveils the first smartphone breathalyzer". Venture Beat. Retrieved 1 June 2013. {{cite web}}: Cite has empty unknown parameter: |1= (help)
  7. ^ Charles Michael Yim. "Breathometer - A Smartphone Breathalyzer". Indiegogo. Retrieved 1 June 2013. {{cite web}}: Cite has empty unknown parameter: |1= (help)
  8. ^ Shane McGlaun (March 27, 2013). "Breathometer blows past funding goal and adds new stretch goals". Slash Gear. Retrieved 1 June 2013. {{cite web}}: Cite has empty unknown parameter: |1= (help)
  9. ^ Hay, Timothy. "Fresh From Swimming in 'Shark Tank,' Breathometer Raises $2M for Smartphone Breathalyzer". WSJ. Retrieved 2017-01-24.
  10. ^ "Charles Yim: Breathometer Talks how Indiegogo Lead to Shark Tank – SXSW 2014". Geekazine.com. 2014-03-15. Retrieved 2017-01-24.
  11. ^ a b "Smartphone breathalyzer tells when you're too drunk to drive". CBS News. March 19, 2013. Retrieved 1 June 2013. {{cite web}}: Cite has empty unknown parameter: |1= (help)
  12. ^ a b Eric Griffith (March 29, 2013). "Breathometer Turns Smartphones Into Personal Breathalyzers". PC Mag. Retrieved 1 June 2013. {{cite web}}: Cite has empty unknown parameter: |1= (help)
  13. ^ Patrick Seitz (January 8, 2016). "'Smell tech' firms sniff out bad breath, alcohol, air pollution". Investors Business Daily. Retrieved 13 January 2016. {{cite web}}: Cite has empty unknown parameter: |1= (help)

Further reading

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