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Bryanboy

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Bryanboy
Born
Bryan Grey Yambao

CitizenshipSwedish
Occupation(s)Fashion Editor and Social media personality
EmployerPerfect Magazine
TitleEditor-in-Chief
TikTok information
Page
Followers4.0 million[1]
Likes142.8 million[1]

Last updated: 2 November 2022
Websitehttp://bryanboy.com

Bryan Grey Yambao (21 March 1982), also known as Bryanboy, is a Filipino-born Swedish fashion blogger and socialite. A former web developer, he started blogging at age 24 from his parents' Manila home.[2]

His eponymous blog won the 2007 Philippine Blog Award for Best Fashion & Lifestyle Blog.[3] The New York Post named him one of the nine hottest internet celebrities,[4] and news.com.au has called him "one of Fashion 2.0’s biggest superstars" and a "phenom in the fashion blogosphere".[5] His blog, called "hysterically camp" by the Sydney Morning Herald,[6] is known for its "witty and often bitchy commentary."[7] He was featured as the social media correspondent on the panel of Cycle 19 & 20 of America's Next Top Model.[8]

Bryanboy fans often send in photos of themselves in his signature pose—standing with hips thrust to one side and a handbag in an outstretched arm—or with handwritten signs declaring "I <3 Bryanboy"; celebrity participants have included Marc Jacobs, Tanya Dziahileva, Alexandra Agoston, and Rachel Clark.[5] Though no brand spokesman commented on the matter, it was reported that Bryanboy's trademark pose was referenced in two 2006 Fendi advertisements.[4][5][9] Marc Jacobs named a handbag after him (the BB ostrich bag) after Bryanboy posted about it in his blog.[10][11]

Career

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In October 2020 at the height of the COVID-19 pandemic, Yambao grew an audience of 1 Million TikTok followers in a span of six months.[12]

Yambao was featured on the December 2021-January 2022 cover of Mega Magazine Philippines.[13]

On September 21, 2022, Yambao was appointed as Editor-in-Chief of London-based fashion bi-annual, Perfect Magazine. [14]

Filmography

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Television

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Year Title Role Notes
2012 America's Next Top Model (season 19) Social Media Correspondent 13 Episodes
2013 America's Next Top Model (season 20) Social Media Correspondent 15 Episodes


References

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  1. ^ a b Grey Yambao, Bryan (2019), Bryanboy, Culver City, California: TikTok, p. @bryanboy, retrieved 1 November 2022
  2. ^ Rekhi, Shefali. "Asia's Blog Stars". The Straits Times (May 25, 2008). He is currently represented by IMG Models and WME
  3. ^ "The 2007 Philippine Blog Awards winners". Philippineblogawards.com.ph (March 31, 2007). Retrieved on August 4, 2008.
  4. ^ a b "9 hottest celebs on the web" Archived May 4, 2008, at the Wayback Machine. New York Post (April 15, 2007).
  5. ^ a b c Huntington, Patty. "We heart Bryanboy! Oz Fashion Week gets well-and-truly blogged" Archived August 29, 2008, at the Wayback Machine. News.com.au (April 18, 2008). Retrieved on August 4, 2008.
  6. ^ Hornery, Andrew. "PS Catwalk". Sydney Morning Herald (May 3, 2008).
  7. ^ Wells, Rachel. "Have laptop, will travel: bloggers arrive on fashion's front row". Sunday Age (May 4, 2008).
  8. ^ Ford, Anissa (2012-09-29). "America's Next Top Model tries taming blogger BryanBoy". Archived from the original on 2021-10-23. Retrieved 2016-09-28.
  9. ^ "Fendi loves Bryanboy". Queerty.com (August 16, 2006). Retrieved on August 4, 2008.
  10. ^ Huntington, Patty. "A bridge too fey? Bryanboy threatens to take product placement to new heights" Archived April 25, 2008, at the Wayback Machine. News.com.au (April 21, 2008). Retrieved on August 4, 2008.
  11. ^ Safe, Georgina. "Logged in the laptops of luxury" Archived 2008-05-02 at the Wayback Machine. The Australian (April 30, 2008).
  12. ^ Cordero, Robert. "Bryanboy: How Fashion’s Original Influencer Became a TikTok Star"(October 29, 2020).
  13. ^ Castro, Mia. "Luxury Fashion Is No Longer Exclusive And Bryanboy Is Glad"(December 6, 2021).
  14. ^ O'Connor, Tamison. "Bryan Yambao Named Editor-in-Chief of Perfect"(September 21, 2022).