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Born Bryan Grey Yambao
Manila, Philippines
Occupation Fashion blogger

Bryan Grey Yambao, also known as Bryanboy, is a Filipino fashion blogger, socialite and businessman. A former web developer, he started blogging at age 24 from his parents' Manila home.[1]

His eponymous blog won the 2007 Philippine Blog Award for Best Fashion & Lifestyle Blog.[2] The New York Post named him one of the nine hottest internet celebrities,[3] and has called him "one of Fashion 2.0’s biggest superstars" and a "phenom in the fashion blogosphere".[4] His blog, called "hysterically camp" by the Sydney Morning Herald,[5] is known for its "witty and often bitchy commentary."[6] He was featured as the social media correspondent on the panel of Cycle 19 & 20 of America's Next Top Model.[7]

Bryanboy fans often send in photos of themselves in his signature pose—standing with hips thrust to one side and a handbag in an outstretched arm—or with handwritten signs declaring "I <3 Bryanboy"; celebrity participants have included Marc Jacobs, Tanya Dziahileva, Alexandra Agoston, and Rachel Clark.[4] Though no brand spokesman commented on the matter, it was reported that Bryanboy's trademark pose was referenced in two 2006 Fendi advertisements.[3][4][8] Marc Jacobs named a handbag after him (the BB ostrich bag) after Bryanboy posted about it in his blog.[9][10]


  1. ^ Rekhi, Shefali. "Asia's Blog Stars". The Straits Times (May 25, 2008). He is currently represented by IMG Models and WME
  2. ^ "The 2007 Philippine Blog Awards winners". (March 31, 2007). Retrieved on August 4, 2008.
  3. ^ a b "9 hottest celebs on the web" Archived May 4, 2008, at the Wayback Machine.. New York Post (April 15, 2007).
  4. ^ a b c Huntington, Patty. "We heart Bryanboy! Oz Fashion Week gets well-and-truly blogged" Archived August 29, 2008, at the Wayback Machine.. (April 18, 2008). Retrieved on August 4, 2008.
  5. ^ Hornery, Andrew. "PS Catwalk". Sydney Morning Herald (May 3, 2008).
  6. ^ Wells, Rachel. "Have laptop, will travel: bloggers arrive on fashion's front row". Sunday Age (May 4, 2008).
  7. ^ Ford, Anissa (2012-09-29). "America's Next Top Model tries taming blogger BryanBoy". Retrieved 2016-09-28. 
  8. ^ "Fendi loves Bryanboy"[permanent dead link]. (August 16, 2006). Retrieved on August 4, 2008.
  9. ^ Huntington, Patty. "A bridge too fey? Bryanboy threatens to take product placement to new heights" Archived April 25, 2008, at the Wayback Machine.. (April 21, 2008). Retrieved on August 4, 2008.
  10. ^ Safe, Georgina. "Logged in the laptops of luxury". The Australian (April 30, 2008).