Bumi Serpong Damai

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Bumi Serpong Damai (BSD) is a privately developed planned community at Serpong district of South Tangerang, within Greater Jakarta in Indonesia.[1] The project started in 1989 under the Suharto government. The New Order period was characterised by a strong focus on economic development.[2] The project was initiated in 1984 by a group of private developers.[3] The town is implemented and managed by the holding company PT BSD, which is owned by Simasred, a subsidiary of the Sinar Mas Group, a large industrial conglomerate in Indonesia.[4] BSD City encompasses a total area of approximately 6,000 hectares.[5]The homes in the community are designed to be suitable for Indonesia's upper-middle class,[6] in gated neighbourhoods, each with a different theme.[7][8]

Indonesia Convention Exhibition or ICE is a convention and exhibition centre located at BSD City, which is the biggest convention and exhibition centre in Indonesia.[9] Construction of a Smart Digital City is going on, first phase of which is expected to be completed by 2019.[10]

BSD City is the most ambitious urban planning scheme in Indonesia to combine housing, business and commercial properties. BSD is a complete community, with businesses, schools, shopping malls, hospitals and hotels.[11][12][13][14] Sinar Mas Group has formed a joint-venture with a Japanese consortium led by automotive conglomerate Mitsubishi Corporation to develop a mixed-use area in BSD City, with an investment of more than $260 million.[15]


BSD has several universities within the township, the most renowned are the Swiss German University (has since relocated to Alam Sutera due to land issues), International University Liaison Indonesia - IULI and the Prasetiya Mulya University.[16] Furthermore there are several secondary level schools in the area. The German International School Jakarta is also located in the development area.[17]


Smart city[edit]

The developer plans to offer a smart app for the smartphone which can be used as a mobile payment app, or e-wallet, customer loyalty program, community platform and many more. It can be used to access multiple services available in the smart city and make life simpler.a The developer also forged partnership with high-tech giant Huawei Technologies to build a fiber optic network in BSD city.[18]

Health Service[edit]

Eka Hospital is the most important hospital in the township. Medika Hospital, located some kilometres nearby, also provides similar healthcare services.

Shopping & Dining[edit]

The Breeze is a good popular site for shopping and eating. Not far away there is an Aeon Mall at BSD City.


There are hotels at BSD City such as Santika Hotel, POP!Hotel and Grand Zuri Hotel.


Jakarta–Serpong Toll Road connects BSD City with Jakarta. Serpong railway station, Rawa Buntu railway station, and Cisauk railway station of Jakarta Commuter Rail is situated within and nearby the development. TransJakarta has a feeder route from BSD City to Grogol in West Jakarta. There are free shuttle and school bus services within the development.


The BSD City Grand Prix is a temporary street circuit build in BSD City. It was completed in August 2017 and used for local motorsport events. This street circuit serves as a spiritual successor to the now-defunct Lippo Village International Formula Circuit in Lippo Village.

See also[edit]


  1. ^ Pangestu, Pingki Elka. "The New Town of Bumi Serpong Damai" Archived July 5, 2010, at the Wayback Machine Mobilizing Resources for Urban Infrastructure.
  2. ^ Robert Cowherd (2002). Nas, Peter J.M. (ed.). The Indonesian Town Revisited. Muenster. pp. 17–40.
  3. ^ Santoso, Suryadi (April 1992). "The Bumi Serpong Damai New Town". Trialog (32): 35–40.
  4. ^ "Bumi Serpong Damai to Sell Land for $208 Million to Joint Ventures". Jakarta Globe, 22 January 2013.
  5. ^ "BSD City".
  6. ^ Firman, Tomy (2004). "New Town Development in Jakarta Metropolitan Region". Habitat International. 28 (3): 349–368. doi:10.1016/S0197-3975(03)00037-7.
  7. ^ "A Glimpse of BSD City". Archived from the original on 27 February 2012. Retrieved 19 March 2012.
  8. ^ Gotsch, Peter (2009). "Case 1: Bumi Serpong Damai – Thematic Paradise". NeoTowns - Prototypes of corporate Urbanism: Examined on the basis of a new generation of New Towns - by the cases of Bumi Serpong Damai (Jakarta), Navi Mumbai (Mumbai) and Alphaville-Tamboré (São Paulo). Karlsruhe: Karlsruher Institut für Technologie. p. 71.
  9. ^ Mimi Hudoyo. "New Indonesia Convention Exhibition centre to boost space by 25%". TTGmice. TTGmice.com. Retrieved 27 April 2015.
  10. ^ Sinarmas Land begins construction of digital.The Jakarta Post, 19 May 2017.
  11. ^ "Water and Wastewater Sector", Trade Council of Denmark, 8 January 2009.
  12. ^ "International Education in BSD City: SGU, DIS and SWA" Archived September 30, 2013, at the Wayback Machine. German Centre for Industry and Trade
  13. ^ Sorenson, Andre. Megacities: Urban Form, Governance, and Sustainability. Springer, 18 November 2010
  14. ^ Keeton, Rachel. "Shelter Cities: Enjoy the Commute: Bumi Serpong Damai, Indonesia". Rising in the East, Sun Architecture 2011 ISBN 9789461056832
  15. ^ "Mitsubishi-Led Consortium to Develop $260m Project With Sinar Mas Land". Jakarta Globe. Retrieved 3 October 2017.
  16. ^ "Universitas Prasetiya Mulya".
  17. ^ "Contact Us Archived 2015-02-11 at the Wayback Machine." German International School Jakarta. Retrieved on February 11, 2015. "Jl. Puspa Widya No 8 Bumi Serpong Damai Tangerang 15322 Banten / Indonesia"
  18. ^ "Sinar Mas Land to Start Construction on 'Indonesia's Silicon Valley' in H2". Jakarta Globe. Retrieved 16 February 2018.

External links[edit]