Bumi Serpong Damai

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Bumi Serpong Damai, commonly referred to BSD City is a privately developed planned community at Serpong district of South Tangerang, within Greater Jakarta in Indonesia.[1][2] The project was initiated in 1984 by a group of private developers and starred in 1989.[3] The town is implemented and managed by the holding company PT Bumi Serpong Damai Tbk, which is owned by Sinar Mas Land, a subsidiary of the Sinar Mas Group, a large industrial conglomerate in Indonesia.[4] BSD City encompasses a total area of approximately 6,000 hectares.[5] The homes in the community are designed to be suitable for Indonesia's upper-middle class,[6] in gated neighbourhoods, each with a different theme.[7][8] At the time of project development during 90's, BSD City was the most ambitious urban planning scheme in Indonesia to combine housing, business and commercial properties. BSD is a complete community, with businesses, schools, shopping malls, hospitals and hotels.[9][10][11][12]

Indonesia Convention Exhibition (ICE) is a convention and exhibition centre located at BSD City, which is the biggest convention and exhibition centre in Indonesia.[13]


BSD has several universities within the township, the most renowned are the Swiss German University (has since relocated to Alam Sutera due to land issues), International University Liaison Indonesia - IULI, Prasetiya Mulya University[14] and Atmajaya Catholic University. Furthermore several private secondary level schools are available in the area including, BINUS School Serpong Cambridge International School, Saint John, Stella Maris, Al-Azhar, Santa Ursula as well as The German International School Jakarta .[15]


Construction of a Smart Digital City is going on, first phase of which is expected to be completed by 2019.[16]Sinar Mas Group has formed a joint-venture with a Japanese consortium led by automotive conglomerate Mitsubishi Corporation to develop a mixed-use area in BSD City, with an investment of more than $260 million.[17]

Smart city and Digital Hub[edit]

The developer plans to offer a smart app for the smartphone which can be used as a mobile payment app, or e-wallet, customer loyalty program, community platform and many more. It can be used to access multiple services available in the smart city and make life simpler.

The developer also forged partnership with high-tech giant Huawei Technologies to build a fiber optic network in BSD city.[18] Microsoft is partnered with the developer to transform the township into an integrated smart city.[19]

The Digital Hub is an area of 26 hectares within the township, which is dedicated to startups, communities, educational institutions and also multinational companies that focus on the digital industry and technology.


Eka Hospital is the most important hospital in the township. Medika Hospital, located some kilometres nearby, also provides similar healthcare service.

Shopping & Dining[edit]

There are shopping malls and recreation centers such as Aeon Mall, The Breeze, QBIQ, ITC BSD, as well as traditional markets with modern flavors such as BSD Modern Market and Intermoda Modern Market. The Breeze is a good popular site for shopping and eating.


There are hotels at BSD City such as Santika Hotel, POP!Hotel and Grand Zuri Hotel.


The BSD City Grand Prix is a temporary street circuit build in BSD City. It was completed in August 2017 and used for local motorsport events. This street circuit serves as a spiritual successor to the now-defunct Lippo Village International Formula Circuit in Lippo Village.


Jakarta–Serpong Toll Road connects BSD City with Jakarta. Serpong, Rawa Buntu, and Cisauk railway stations of KRL Commuterline is situated within and nearby the development. TransJakarta has a feeder route from BSD City to Jelambar in West Jakarta. There are free shuttle and school bus services within the development. There are also shuttle bus services that provides services to MRT's Fatmawati station.

BSD City Intermodal area connects transportation from within and outside the township through KRL Commuterline, and transportation within the BSD City itself with the free shuttle bus BSD Link that connects several important locations in BSD City.

See also[edit]


  1. ^ Pangestu, Pingki Elka. "The New Town of Bumi Serpong Damai" Archived July 5, 2010, at the Wayback Machine Mobilizing Resources for Urban Infrastructure.
  2. ^ Robert Cowherd (2002). Nas, Peter J.M. (ed.). The Indonesian Town Revisited. Muenster. pp. 17–40.
  3. ^ Santoso, Suryadi (April 1992). "The Bumi Serpong Damai New Town". Trialog (32): 35–40.
  4. ^ "Bumi Serpong Damai to Sell Land for $208 Million to Joint Ventures". Jakarta Globe, 22 January 2013.
  5. ^ "BSD City". Archived from the original on 2017-11-12. Retrieved 2017-05-19.
  6. ^ Firman, Tomy (2004). "New Town Development in Jakarta Metropolitan Region". Habitat International. 28 (3): 349–368. doi:10.1016/S0197-3975(03)00037-7.
  7. ^ "A Glimpse of BSD City". Archived from the original on 27 February 2012. Retrieved 19 March 2012.
  8. ^ Gotsch, Peter (2009). "Case 1: Bumi Serpong Damai – Thematic Paradise". NeoTowns - Prototypes of corporate Urbanism: Examined on the basis of a new generation of New Towns - by the cases of Bumi Serpong Damai (Jakarta), Navi Mumbai (Mumbai) and Alphaville-Tamboré (São Paulo). Karlsruhe: Karlsruher Institut für Technologie. p. 71.
  9. ^ "Water and Wastewater Sector" Archived 2016-03-04 at the Wayback Machine, Trade Council of Denmark, 8 January 2009.
  10. ^ "International Education in BSD City: SGU, DIS and SWA" Archived September 30, 2013, at the Wayback Machine. German Centre for Industry and Trade
  11. ^ Sorenson, Andre. Megacities: Urban Form, Governance, and Sustainability. Springer, 18 November 2010
  12. ^ Keeton, Rachel. "Shelter Cities: Enjoy the Commute: Bumi Serpong Damai, Indonesia". Rising in the East, Sun Architecture 2011 ISBN 9789461056832
  13. ^ Mimi Hudoyo. "New Indonesia Convention Exhibition centre to boost space by 25%". TTGmice. TTGmice.com. Retrieved 27 April 2015.
  14. ^ "Universitas Prasetiya Mulya".
  15. ^ "Contact Us Archived 2015-02-11 at the Wayback Machine." German International School Jakarta. Retrieved on February 11, 2015. "Jl. Puspa Widya No 8 Bumi Serpong Damai Tangerang 15322 Banten / Indonesia"
  16. ^ Sinarmas Land begins construction of digital.The Jakarta Post, 19 May 2017.
  17. ^ "Mitsubishi-Led Consortium to Develop $260m Project With Sinar Mas Land". Jakarta Globe. Retrieved 3 October 2017.
  18. ^ "Sinar Mas Land to Start Construction on 'Indonesia's Silicon Valley' in H2". Jakarta Globe. Retrieved 16 February 2018.
  19. ^ "Sinar Mas Land Partners with Microsoft to Pioneer Smart City Development". Netral News. Retrieved 15 September 2019.

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