Capitalism: A Love Story

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Capitalism: A Love Story
In front of a gray silhouette of protesters holding up signs below a yellow-orange sky, a rotund man in casual clothing folds his arms and faces a silver-haired businessman in the foreground, whose back is to the viewer. The businessman holds up the American flag in his right hand while holding a bag with a dollar sign behind his back, out of view of the man and the protesters.
Theatrical release poster
Directed by Michael Moore
Produced by
  • Anne Moore
  • Michael Moore
Written by Michael Moore
Music by Jeff Gibbs
  • Daniel Marracino
  • Jayme Roy
Edited by
  • Jessica Brunetto
  • Alex Meiller
  • Tanya Meiller
  • Conor O'Neill
  • Pablo Proenza
  • T. Woody Richman
  • John Walter
Distributed by Overture Films
Release dates
  • September 6, 2009 (2009-09-06) (VIFF)
  • October 2, 2009 (2009-10-02) (United States)
Running time
127 minutes[1]
Country United States
  • English
  • Russian
  • Spanish
Budget $20 million
Box office $17.4 million[2]

Capitalism: A Love Story is a 2009 American documentary film directed, written by, and starring Michael Moore. The film centers on the late-2000s financial crisis and the recovery stimulus, while putting forward an indictment of the current economic order in the United States and unfettered capitalism in general. Topics covered include Wall Street's "casino mentality", for-profit prisons, Goldman Sachs' influence in Washington, D.C., the poverty-level wages of many workers, the large wave of home foreclosures, corporate-owned life insurance, and the consequences of "runaway greed".[3] The film also features a religious component where Moore examines whether or not capitalism is a sin and whether Jesus would be a capitalist,[4] in order to shine light on the ideological contradictions among evangelical conservatives who support free market ideals.

The film was widely released to the public in the United States and Canada on October 2, 2009. Reviews were generally positive. It was released on DVD and Blu-ray on March 9, 2010.


During the Cannes Film Festival in 2008, Overture Films and Paramount Vantage announced an upcoming project by director Michael Moore, though at the time they were vague about the project's theme. Originally thought to be a follow-up to the 2004 film Fahrenheit 9/11, it was revealed that Moore's film was to be a documentary about the financial crisis of 2007–2010. In February 2009, he issued an appeal to people who worked for Wall Street or in the financial industry to share firsthand information, requesting, "Be a hero and help me expose the biggest swindle in American history."[5]

Prior to the film's release, Moore partnered with web development company Concentric Sky to develop a companion website for the film.[6]



Theatrical run[edit]

Capitalism: A Love Story premiered at the 66th Venice International Film Festival on September 6, 2009.[7] The film also screened at the Toronto International Film Festival on September 13 and at the New York Film Festival on September 21. On September 23, the film had a limited release at two theaters in New York City and two theaters in Los Angeles,[8] grossing $37,832 in its first day for a $9,458 per theater average.[9] The theater average was considered strong, though it did not beat the record opening of Moore's Fahrenheit 9/11, which grossed $83,922 at two theaters in one day.[8] Over the weekend of September 25, Capitalism grossed $231,964 in the four theaters.[10]

The film had a wide release in 995 theaters in the United States and Canada on October 2, 2009,[2] about a year after the enacting of the Emergency Economic Stabilization Act of 2008, which approved a $700 billion bailout of Wall Street.[5] The film opened in eighth place at the box office on the first weekend of its wide release, grossing $4,447,378.[11] The final domestic total was $14,363,397,[2] making it the 16th highest grossing documentary in history (2014).[12]

Critical reception[edit]

The review aggregate website Rotten Tomatoes reported that 75% out of 141 critics gave the film a positive review, with an average score of 6.7 out of 10.[13] Similar website Metacritic, which assigns a normalized rating out of 100 to mainstream critics' reviews, reported that the film has received an average score of 61 out of 100 based on 35 reviews.[14]

Deborah Young, writing for the trade paper The Hollywood Reporter, wrote of Capitalism: A Love Story, "Although it's less focused than Sicko or Fahrenheit 9/11... because its subject is more abstract, this is a typical Moore oeuvre: funny, often over the top and of dubious documentation, but with strongly made points that leave viewers much to ponder and debate after they walk out of the theater." Young acknowledged Moore's simplification of the topic and added, "But here his talent is evident in creating two hours of engrossing cinema by contrasting a fast-moving montage of '50s archive images extolling free enterprise with the economic disaster of the present." The critic noted whom the documentary targeted: "Though it blames all political parties, including the Democrats, for caving in with the bailout, the film is careful to spare President Barack Obama, who remains a symbol of hope for justice."[15]

Leslie Felperin of the trade paper Variety wrote, "Pic's target is less capitalism qua capitalism than the banking industry, which Moore skewers ruthlessly, explaining last year's economic meltdown in terms a sixth-grader could understand. That said, there's still plenty here to annoy right-wingers, as well as those who, however much they agree with Moore's politics, just can't stomach his oversimplification, on-the-nose sentimentality and goofball japery." Felperin said that the documentary was similarly structured to Moore's previous documentaries, "Capitalism skips around considerably, laying down a mix of reportage, interviews and polemic." Felperin observed Moore's prominent role in his own documentary, believing it to be justified with relevance to crises in the automobile industry that Moore's family personally encountered. The critic complained that Moore strove "to manipulate viewers' emotions with shots of crying children and tearjerking musical choices", believing that the documentary worked better when the director let the topic unfold through various accounts.[16]

Upon the film's February 2010 UK release, The Times said the film "showcases Moore at his undeniably powerful best and his exploitative, manipulative worst":[17]

The film is brilliantly researched, both with regard to the labyrinthine web of connections between the world of finance and the corridors of power and the wittily used archive footage. Interviews with Senate insiders and financial experts are informative, and there’s an amusing sequence in which he quizzes a selection of priests and bishops who opine that capitalism is “evil” and was not, in fact, the preferred economic model of Our Lord. Then Moore goes and spoils it all by hauling out his trusty bullhorn for a series of lame stunts. Like the complacent clown prince of agitprop, Moore hectors Wall Street doormen and security guards, while the company bosses remain in their fortress made of money, blissfully unaware of the fat man making a scene on the street far below....But for all his cheap tactics, Moore mounts a persuasive case that something is rotten in the current economic system.

Topical accuracy[edit]

The Associated Press's national business columnist Rachel Beck reviewed the accuracy of three points made in Capitalism:

  1. Three months after a scene in which Moore approaches Goldman Sachs headquarters to reclaim taxpayers' funds, the bank was one of the ten that repaid part of the $68 billion received from the Troubled Asset Relief Program. Moore responded to the action: "We're not talking about the majority of people who took the money ... not even 10 percent of the $700 billion has been returned."[18]
  2. Moore criticizes Wal-Mart for "dead peasant" policies, all 350,000 of which were cancelled in 2000. However, Moore notes that the termination of the policies was covered in the presentation of facts and quotes in the closing credits.[18]
  3. The documentary criticizes Senator Christopher Dodd and other government officials for benefiting from exclusive financial programs; Moore lambasts Dodd in particular for predatory lending as chairman of the Senate Banking Committee. The AP reported that the interest rates and fees involved were norms for the industry, and that the Senate's Select Committee on Ethics cleared Dodd and Kent Conrad of getting special treatments, but it cautioned the senators to exercise "more vigilance" with such deals.[18]

The Association of Advanced Life Underwriting issued a statement that Moore "mischaracterized" corporate owned life insurance, stating that the issues were addressed by Congress in the 1990s and again in 2006. The AALU further states that corporate-owned life insurance is taken out only on highly compensated employees, only with their knowledge and consent and that COLI finances employee benefits and protects jobs and that employees pay nothing for COLI but receive substantial benefits.[19]

Upon the film's February 2010 theatrical release in the United Kingdom, film critic Mark Kermode, appearing on The Culture Show, asked the BBC's business editor Robert Peston whether Moore's "crusading" had been based on a misrepresentation of American capitalism. Canada's Centre for Research on Globalisation characterized the response: "Peston cannot fault the facts of the movie, though he appears a little uncomfortable having to say so."[20]

Religious subject matter[edit]

Religion expert Anthony Stevens-Arroyo stated that the film should be considered "a special kind of Catholic achievement" and asked whether Michael Moore should be named "Catholic of the Year" for raising the serious issues in the context of Catholic social teaching, and for presenting "Catholic currents of social justice" in the film.[21]

Awards and honors[edit]

At the Venice Film Festival, Moore won the "Leoncino d'Oro" ("Little Golden Lion") award for his documentary, and he also received the festival's Open Prize.[22] The documentary was also nominated for the festival's Golden Lion award,[23] but lost to Lebanon.[24]

See also[edit]

Related documentaries


  1. ^ "CAPITALISM: A LOVE STORY (12A)". British Board of Film Classification. October 13, 2009. Retrieved October 30, 2015. 
  2. ^ a b c "Capitalism: A Love Story (2009)". Box Office Mojo. Retrieved December 29, 2010. 
  3. ^ Huffington, Arianna (September 21, 2009). "Barack Obama Must See Michael Moore's New Movie (and So Must You)!". The Huffington Post. Retrieved May 3, 2010. 
  4. ^ Moore, Michael (October 4, 2009). "For Those of You on Your Way to Church This Morning ...". The Huffington Post. Retrieved May 3, 2010. 
  5. ^ a b Dave McNary (July 8, 2009). "Michael Moore unveils title of new doc". Variety. Retrieved September 22, 2009. 
  6. ^ "Web firm lands big contract". The Register-Guard. 10 October 2009. 
  7. ^ Vivarelli, Nick (September 1, 2009). "Stars to shine on Lido". Variety. Retrieved September 22, 2009. 
  8. ^ a b Fritz, Ben (September 24, 2009). "Moore's 'Capitalism' off to profitable start". Los Angeles Times. Retrieved September 24, 2009. 
  9. ^ "Capitalism: A Love Story (2009) – Daily Box Office Results". Box Office Mojo. Retrieved October 2, 2009. 
  10. ^ "Capitalism: A Love Story (2009) – Weekend Box Office Results". Box Office Mojo. Retrieved October 2, 2009. 
  11. ^ "Weekend Box Office Results for October 2–4, 2009". Box Office Mojo. Retrieved October 7, 2009. 
  12. ^ "Documentary Movies at the Box Office". Box Office Mojo. Retrieved December 26, 2013. 
  13. ^ "Capitalism: A Love Story (2009)". Rotten Tomatoes. Retrieved November 14, 2009. 
  14. ^ "Capitalism: A Love Story". Metacritic. Retrieved November 14, 2009. 
  15. ^ Young, Deborah (September 6, 2009). "Capitalism: A Love Story — Film Review". The Hollywood Reporter. Retrieved September 22, 2009. 
  16. ^ Felperin, Leslie (September 5, 2009). "Capitalism: A Love Story". Variety. Retrieved September 22, 2009. 
  17. ^ Ide, Wendy (February 26, 2010). "Capitalism: A Love Story". London: The Times. Retrieved February 27, 2010. 
  18. ^ a b c Beck, Rachel (September 24, 2009). "Fact-checking Moore's 'Capitalism'". CBS News. Associated Press. Retrieved September 24, 2009. 
  19. ^ [1] Archived July 24, 2011, at the Wayback Machine.
  20. ^ "Capitalism Cut Adrift". Centre for Research on Globalisation. February 17, 2010. Retrieved February 27, 2010. 
  21. ^ Washington Post, October 28, 2009, "Catholic America: Michael Moore: Catholic of the year?"
  22. ^ "La Biennale di Venezia - The 66th Festival Collateral Awards". September 12, 2009. Retrieved September 23, 2009. 
  23. ^ O'Neil, Tom (July 30, 2009). "Venice Film Festival unveils Golden Lion lineup led by Michael Moore". Los Angeles Times. Retrieved September 23, 2009. 
  24. ^ "Top Venice award for Israeli film". BBC. September 12, 2009. Retrieved September 24, 2009. 

External links[edit]