Cinnamon Toast Crunch

Cinnamon Toast Crunch (first renamed Cinnamon Grahams in the UK but now called Curiously Cinnamon, known as Croc-en-cannelle in French Canada, is a brand of breakfast cereal produced by General Mills. The cereal was first produced in 1984. The cereal consists of small squares or rectangles of wheat and rice covered with cinnamon and sugar. Cinnamon Toast Crunch is rivaled by Waffle Crisp.

History

Originally the cereal featured plain squares but currently features an artificial "cinnamon swirl" coloration in each piece. Starting in 1987 there were three animated bakers as the mascots, none of which were originally named but the ones with Wendell are sometimes incorrectly credited as Bob and Quello. According to an inquiry response from General Mills Customer Service:

"These little guys were cute bakers complete with chef hats and aprons. Wendell was the only baker that was named, and due to consumer feedback, we chose to feature him as the "Cinnamon Toast Baker" where he has remained in this title role since 1991."

Advertisements

Current advertisements for this cereal portray adults in some form unable to "see what makes them so popular", the adult guesses something completely off the wall, and usually related to the adult's profession, whereby the kids correct them and loudly say "It's the cinnamon sugar swirls in every bite!". Ironically enough, the cereal is also currently advertised directly to adults, as a healthy breakfast choice with a great taste they grew up with. They also advertise Cinnamon Grahams with Golden Grahams which features two brothers arguing over which is best, Golden or Cinnamon Grahams.

Spin-offs of the cereal

There have been two off-shoots of the cereal: French Toast Crunch and Peanut Butter Toast Crunch. French Toast Crunch was originally shaped like many little French toast slices, reminiscent of the style of Cookie Crisp. More recently, it resembles Cinnamon Toast Crunch, only lighter in color. Peanut Butter Toast Crunch was a cereal consisting of flakes similar but darker to Cinnamon Toast Crunch. This cereal was discontinued, however, by 2006. French Toast Crunch was discontinued in May of 2008. As another offshot, Monopoly Cereal was a limited edition product created in April 2003 by General Mills. The cereal was like Cinnamon Toast Crunch, but with the addition of marshmallows based on the pieces in the Monopoly game, such as houses and hotels. Cinnamon Toast Crunch aims to provide the taste of cinnamon toast in a bite-sized crunch.

Slogans

In January 2007, Cinnamon Toast Crunch experimented with a new slogan, "It's That Intense," but switched back after poor reception. The slogan used before was "The taste you can see." Now in 2009 the New Slogan is, "Crave those crazy squares"

References

Dylan

External links

• General Mills website product page