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Coke Studio Pakistan season 15

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Coke Studio Pakistan
Season 15
StarringVocalists
No. of episodes11
Release
Original network
Original releaseApril 14 (2024-04-14) –
July 4, 2024 (2024-07-04)
Season chronology
← Previous
Season 14
List of episodes

The fifteenth season of the Pakistani music television series Coke Studio Pakistan aired from 14 April to 4 July 2024 and was produced and curated by Xulfi. Maintaining the format of the previous season, this season featured 11 original compositions released as individual singles, each accompanied by a dedicated music video.[1][2][3][4]

Artists

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Vocalists

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Musicians

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Production

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In January 2024, Warner Music Group announced a partnership with Giraffe Pakistan.[5] This agreement granted Warner Music South Asia, a part of Warner Music Group, exclusive rights to distribute music produced for Season 15 of Coke Studio Pakistan.[6][2] Despite this collaboration, Giraffe Pakistan, led by music producer Xulfi, remained the sole producer for Season 15, which premiered on 14 April 2024. O Dimension, with Moiz Qazi as Producer and Amna Maqbool as Associate Producer, undertook production of the Behind the Scenes videos. Geo Network secured the exclusive media rights for the season. Additionally, Spotify continued its role as the official music streaming partner, while TikTok served as the designated entertainment partner.[7][8]

In a press release, Coke Studio Pakistan emphasized the collaborative nature of the season, describing it as a narrative woven with artistry and collegiality. A team of directors was appointed to helm the music videos for each original song. These directors included established figures such as Zeeshan Parwez and Kamal Khan, alongside Awais Gohar, Murtaza Niaz, Jamal Rahman, and Luke Azariah.[9] During the season launch, Xulfi said:[10][11]

This season celebrates the enduring power of art, the power of music – the power of love, of warmth and of connection. Each story and world is built on Pakistan’s rich and diverse tapestry: both its heritage and future, fostering a sense of shared identity.

Songs

[edit]
No.
overall		No. in
season		Song TitleArtist(s)Composer(s)Lyricist(s)Original release date
Episode 1
931"Aayi Aayi"Noman Ali Rajper, Babar Mangi & Marvi SaibanAbdullah Siddiqui, Babar Mangi, Noman Ali Rajper & XulfiBabar Mangi & Noman Ali RajperApril 14, 2024 (2024-04-14)[15]
The Sindhi song "Aayi Aayi," inspired by the folktale of Umar Marvi, features vocals by Noman Ali Rajper, Babar Mangi, and Marvi-Saiban.[12] Xulfi mixed the track, with Randy Merrill handling mastering. Saif Samejo and Zeeshan Ali provided consultation. The video, directed and shot by Awais Gohar, boasts art direction by Sara Vohra, set design by Hashim Ali Design Studios, and costume design by Fatima Butt. Salman Roofi and Nadeem supported with wardrobe. Fariha Afzal and Areeba Naveed served as assistant directors, along with the art team of Zain Yar Jung and Raheel.[13][14]
942"2AM"Star Shah & Zeeshan AliStar Shah, Zeeshan Ali & XulfiStar Shah, Sarfaraz Safi & Zeeshan AliApril 21, 2024 (2024-04-21)[17]
"2AM" is a Punjabi song featuring Star Shah and Zeeshan Ali on vocals. The song's narrative and composition involved Star Shah, Zeeshan Ali, and Xulfi, while Star Shah, Sarfaraz Safi, and Zeeshan Ali worked on the lyrics. Aksel Carlson, Thomas, and Xulfi arranged and produced the music, with additional arrangement by Zyad Tariq. Xulfi mixed the song, and Mike Bozzi mastered it. Awais Gohar directed the music video, featuring cinematography by Aamir Mughal, production design by Hashim Ali Choudhry, costume design and styling by Fatima Butt, wardrobe by Salman Roofi and Nadeem, and storyboarding by Nakshab Rahman.[16]
953"Maghron La"Sabri Sisters & RozeoAdnan Dhool, Rozeo & XulfiAdnan Dhool, Rozeo & XulfiApril 28, 2024 (2024-04-28)[19]
The Punjabi song "Maghron La" features the vocals of the Sabri Sisters and Rozeo. Adnan Dhool and Xulfi crafted the song's narrative, while also co-writing and composing the music alongside Rozeo. Rabi Ahmed consulted on the song, while Xulfi mixed it and Stuart Hawkes mastered the audio. A music video accompanies the release, directed by Murtaza Niaz with cinematography by Aamir Mughal. Quick Style choreographed and directed the movement, while Hashim Ali served in dual roles as production designer and art director. Fatima Butt designed and styled the costumes.[18]
Episode 2
964"Harkalay"REHMA & ZahoorCurly Ney, Rehma, Xulfi & ZahoorAbdullah Siddiqui, Hidayat Marwat, Rehma & ZahoorMay 5, 2024 (2024-05-05)[20]
975"O Yaara"Abdul Hannan & KaavishAbdul Hannan & Jaffer ZaidiAbdul Hannan & Jaffer ZaidiMay 12, 2024 (2024-05-12)
986"Chal Chaliye"Farheen Raza Jaffry & Sajjad AliSajjad Ali, Shabi Ali & XulfiSajjad Ali & XulfiMay 19, 2024 (2024-05-19)[21]
Episode 3
997"Blockbuster"Faris Shafi, Umair Butt & Gharwi GroupFaris Shafi, Shamroz Butt, Umair Butt & XulfiFaris Shafi, Shamroz Butt, Umair Butt & XulfiMay 25, 2024 (2024-05-25)[22]
1008"Jhol"Annural Khalid & MaanuMaanu & XulfiAnnural Khalid, Maanu, Wajeeha Badar & XulfiJune 14, 2024 (2024-06-14)
1019"Turri Jandi"Shazia Manzoor & Hasan RaheemXulfi, Abdullah Siddiqui & Hasan RaheemAdnan Dhool, Hasan Raheem & XulfiJune 21, 2024 (2024-06-21)[23]
Episode 4
10210"Piya Piya Calling"Kaifi Khalil, Karpe & Amanda DelaraKarpe (Chirag, Magdi), Kaifi Khalil, Kaleb Isaac Ghebreiesus, Amanda Delara, Eirik Kiil Saga, Thomas Meyer Kongshavn & Aksel CarlsonKarpe (Chirag, Magdi) & Kaifi Khalil
Additional Lyrics: Xulfi, Siddharth Amit Bhavsar & Manan Desai		June 28, 2024 (2024-06-28)[24]
10311"Mehman"Zeb Bangash, Noorima Rehan & Nizam TorwaliXulfi, Zeb Bangash & Abdullah SiddiquiXulfi, Zeb Bangash & Asfar HussainJuly 4, 2024 (2024-07-04)

Remix

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No.
overall		Song(s) TitleArtist(s)Lyricist(s)Audio ProducerOriginal release date
1"2AM Lofi Remix"Star Shah & Zeeshan AliStar Shah, Sarfaraz Safi & Zeeshan AliTroskMay 24, 2024 (2024-05-24)
2"O Yaara Lofi Remix"Abdul Hannan & KaavishAbdul Hannan & Jaffer ZaidiTroskJune 9, 2024 (2024-06-09)
3"Maghron La Remix"Sabri Sisters & RozeoAdnan Dhool, Rozeo & XulfiMEMBAJune 14, 2024 (2024-06-14)

Reception

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In the wake of the Israel–Hamas War, Coca-Cola, the sponsor of the Coke Studio franchise, faced calls for a boycott.[25] This movement gained significant traction in Pakistan, where there was a surge in support for domestic brands, leading to a significant decline in viewership compared to previous seasons.[26] During the boycott campaign, Rohail Hyatt, the former producer of Coke Studio Pakistan's distanced himself from the current season. In a Facebook statement, he clarified his separation from the platform, brand, and show in response to calls for his disassociation.[27] The platform itself did not issue a public statement regarding the boycott or the decline in viewership.[28]

The season was generally considered a letdown by critics and audiences alike.[29] The platform's shift to a music video format and a revised release schedule, implemented last season, sparked discussions about potential compromises between visual aesthetics and the core musical experience, resulting in a season that was easily forgotten.[30][31] A critic in Dawn, Pakistan's largest English newspaper, described Coke Studio 15 as a "good-looking disappointment."[32] Indian news portal ThePrint also noted that only a few people were loving Season 15.[33] The Express Tribune, observed that some music videos, while complementing the songs, occasionally evoked an advertising aesthetic, prompting questions about their ultimate purpose and efficacy. This critique highlighted the ongoing debate about the interplay between visual elements and their impact on the musical experience.[34][35][36] Maheen Sabeeh, writing for The News International, remarked that "this was a season that made you wonder if Coke Studio should call it a day and the platform needed to reevaluate its direction to regain its former glory."[37]

See also

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References

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  1. ^ "Coke Studio season 15 to return April 14". The Express Tribune. 10 April 2024. Retrieved 12 April 2024.
  2. ^ a b Murray Stassen (12 April 2024). "Warner Music Group launches Warner Music South Asia, led by Jay Mehta". Music Business Worldwide. Archived from the original on 28 April 2024. Retrieved 13 April 2024.
  3. ^ Maheen Sabeeh (21 April 2024). "April 2024: An excellent month for music". The News International. Retrieved 21 April 2024.
  4. ^ Ayesha Le Breton (29 April 2024). "Coke Studio is Pakistan's Multicultural Reality". The Juggernaut. Archived from the original on 1 May 2024. Retrieved 1 May 2024.
  5. ^ Images Staff (24 January 2024). "Warner Music and Xulfi's production company Giraffe are partnering up to help Pakistani artists shine". Dawn. Retrieved 13 April 2024.
  6. ^ Marc Schneider (12 April 2024). "Executive Turntable: Jay Mehta Launches Warner Music South Asia; BMI's New Number; MaMA Founder Retires". Billboard. Retrieved 13 April 2024.
  7. ^ "TikTok partners with Coke Studio as Official Entertainment Partner for Season 15". PhoneWorld. 27 April 2024. Archived from the original on 28 April 2024. Retrieved 28 April 2024.
  8. ^ "Pop culture matters". The News International. 24 April 2024. Archived from the original on 28 April 2024. Retrieved 28 April 2024.
  9. ^ "Announcing Coke Studio Season 15". Daily Times. 12 April 2024. Retrieved 13 April 2024.
  10. ^ "Everything we know about 'Coke Studio 15'". The Express Tribune. 13 April 2024. Retrieved 13 April 2024.
  11. ^ Press Release (12 April 2024). "Announcing Coke Studio Season 15". Coca-Cola . Archived from the original on 21 April 2024. Retrieved 21 April 2024.
  12. ^ "In Conversation With Coke Studio Artist Noman Ali Rajper From Aayi Aayi". Fuchia Magazine. 19 April 2024. Retrieved 20 April 2024.
  13. ^ "A concoction of music". The News International. 24 April 2024. Retrieved 28 April 2024.
  14. ^ Vinay MR Mishra (20 April 2024). "Noman Ali Rajper: We want to challenge the myth that women's happiness after success is strange with the song Aayi Aayi". The Times of India. Retrieved 20 April 2024.
  15. ^ "Coke Studio season 15 opens with "Aayi Aayi"". Daily Times. 15 April 2024. Retrieved 15 April 2024.
  16. ^ Rafay Mahmood (23 April 2024). "Coke Studio 15: When Zeeshan Ali and Star Shah arrived at 2AM". The Express Tribune. Retrieved 28 April 2024.
  17. ^ "'Coke Studio' Season 15 releases '2am'". Daily Times. 22 April 2024. Retrieved 22 April 2024.
  18. ^ Muhammad Jawad Ali (29 April 2024). "Coke Studio 15: 'Maghron La' lets Rozeo, Sabri Sisters shine with its festive jingle". Minute Mirror. Retrieved 1 May 2024.
  19. ^ "'Coke Studio' Season 15 releases 'Maghron La'". Daily Times. 29 April 2024. Retrieved 29 April 2024.
  20. ^ "COKE STUDIO SEASON 15 RELEASES "HARKALAY"". Daily Times. 5 May 2024. Retrieved 21 May 2024.
  21. ^ "'Coke Studio' Season 15 releases 'Chal chaliye'". Daily Times. 21 May 2024. Retrieved 21 May 2024.
  22. ^ "'COKE STUDIO' SEASON 15 releases 'Blockbuster'". Daily Times. 27 May 2024. Retrieved 28 May 2024.
  23. ^ Desk, Entertainment (24 June 2024). "There's no one like you: Xulfi's appreciation note for Hassan Raheem". The Express Tribune. Retrieved 6 August 2024. {{cite web}}: |last= has generic name (help)
  24. ^ Bhargava, Aaina (28 June 2024). "Karpe and Quick Style bring their distinct hybrid Norwegian flair to Coke Studio". Tatler. Retrieved 1 July 2024.
  25. ^ Arts & Entertainment Desk (10 November 2023). "Coke Studio Bangla concert: Can the franchise rise above controversy?". The Daily Star. Archived from the original on 29 April 2024. Retrieved 29 April 2024.
  26. ^ Images Editorial (29 April 2024). "Can you separate Coke from Coke Studio?". Images. Archived from the original on 29 April 2024. Retrieved 29 April 2024.
  27. ^ MM News Staff (6 May 2024). "'Have nothing to do with the platform': Ex-Coke studio producer Rohail Hyatt". MM News. Archived from the original on 10 May 2024. Retrieved 10 May 2024.
  28. ^ "Coke Studio, a Cultural Icon in the Crosshairs of Geopolitical Boycotts". 6 May 2024. Archived from the original on 10 May 2024. Retrieved 10 May 2024.
  29. ^ Manahil Tahira (27 May 2024). "'Blockbuster' or bust: Even Faris Shafi cannot salvage Coke Studio's overproduced letdown". The Express Tribune. Retrieved 28 May 2024.
  30. ^ Manahil Tahira (15 April 2024). "Coke Studio 15: 'Aayi Aayi' is Sindhi on the surface, formulaic at its core". The Express Tribune. Archived from the original on 1 May 2024. Retrieved 15 April 2024.
  31. ^ Manahil Tahira (6 May 2024). "CS15: 'Harkalay' lets Zahoor and REHMA shine in all the predictable ways". The Express Tribune. Retrieved 10 May 2024.
  32. ^ Asfa Sultan (8 July 2024). "Coke Studio 15 was a good-looking disappointment". Dawn. Retrieved 9 July 2024.
  33. ^ Debdutta Chakraborty (8 July 2024). "Pakistanis think Coke Studio Season 15 is pathetic, succumbed to clichéd musical choices". ThePrint. Retrieved 9 July 2024.
  34. ^ Manahil Tahira (13 May 2024). "'O Yaara' review: Kaavish, Abdul Hannan work magic in a dreamy collab on longing". The Express Tribune. Retrieved 21 May 2024.
  35. ^ Entertainment Desk (29 April 2024). "Coke Studio 15: 'Maghron La' lets Rozeo, Sabri Sisters shine with its festive jingle". The Express Tribune. Archived from the original on 1 May 2024. Retrieved 1 May 2024.
  36. ^ Maheen Sabeeh (5 May 2024). "Coke Studio 15 welcomes newcomers". The News International. Retrieved 5 May 2024.
  37. ^ Maheen Sabeeh (28 July 2024). "Coke Studio 15: Elephant in the room". The News International. Retrieved 28 July 2024.
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