Daddies

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Daddies is a brand of ketchup and brown sauce in the United Kingdom.[1][2]

History[edit]

The brown sauce product, known as Daddies Sauce, was launched in 1904, and the ketchup was launched in 1930. The brand is now owned by the H. J. Heinz Company, having been bought as part of the acquisition of HP Foods from previous owner Groupe Danone in 2005. Like HP Sauce, production of Daddies has been moved to the Netherlands.

Marketplace competition[edit]

While both brands remain solid competitors in the UK marketplace - with strong regional popularity in the Midlands, Wales and the West Country - Daddies Ketchup trails the dominant market leader, the better known Heinz Tomato Ketchup.

See also[edit]

References[edit]

  1. ^ Commission, Great Britain: Competition (2006). HJ Heinz and HP Foods: A Report on the Completed Acquisition of the HP Foods Companies by HJ Heinz Company and HJ Heinz Company Ltd. Competition Commission Reports. Stationery Office. p. 74. ISBN 978-0-11-703684-0. Retrieved April 14, 2017. 
  2. ^ Pringle, H.; Thompson, M. (2001). Brand spirit: how cause related marketing builds brands. Wiley. pp. 103–105. ISBN 978-0-471-49944-2.