Daddies

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Daddies is a brand of ketchup and brown sauce in the United Kingdom.[1][2]

History[edit]

The brown sauce product, known as Daddies Sauce, was launched in 1904, and the ketchup was launched in 1930. The brand is now owned by the H. J. Heinz Company, having been bought as part of the acquisition of HP Foods from previous owner Groupe Danone in 2005. Production of Daddies has now been moved to Poland.

In 1899 Edwin Samson Moore the owner of the Midland Vinegar Company Aston Cross Birmingham made a visit to one of his customers who owed him a debt for vinegar. That man was Frederick Gibson Garton a Nottingham grocer who had a small sauce factory at the rear of his premises. The recently published book HP Sauce My Ancestors Legacy ISBN 978 1 4817 97023 tells the story of how Mr Samson Moore on visiting Mr Garton saw a sauce brewing in the back copper. Mr Garton explained it was his new sauce called HP Sauce. Samson Moore cancelled the debt and paid Mr Garton £150 approx £20,000 in today's money for the recipe of HP Sauce and also other sauces including Daddies Sauce.

Marketplace competition[edit]

While both brands remain solid competitors in the UK marketplace - with strong regional popularity in the Midlands, Wales and the West Country - Daddies Ketchup trails the dominant market leader, the better known Heinz Tomato Ketchup.

See also[edit]

References[edit]

  1. ^ Commission, Great Britain: Competition (2006). HJ Heinz and HP Foods: A Report on the Completed Acquisition of the HP Foods Companies by HJ Heinz Company and HJ Heinz Company Ltd. Competition Commission Reports. Stationery Office. p. 74. ISBN 978-0-11-703684-0. Retrieved April 14, 2017. 
  2. ^ Pringle, H.; Thompson, M. (2001). Brand spirit: how cause related marketing builds brands. Wiley. pp. 103–105. ISBN 978-0-471-49944-2.