Do you know where your children are?
This article relies largely or entirely on a single source. (August 2018)
"Do you know where your children are?" is a question used as a public service announcement (PSA) for parents on American television especially from the late 1960s through the late 1980s. One of the first adopters of the phrase was Mel Epstein, the Director of On-Air Promotions at New York's WNEW-TV, who began using the phrase in 1967 in response to rising crime in the city. Another hypothesis has the phrase originating at "a small ABC affiliate in western New York", referring to WKBW-TV in Buffalo.
The question "Do you know where your children are?", preceded by an announcement of the current time, is typically asked around 10:00 PM or 11:00 PM, depending on the market and the time of the local youth curfew, usually immediately preceding the station's late-evening newscast.
The PSA was often parodied. The line appeared in The Simpsons episode "Bart After Dark", upon which Homer Simpson responded to the television, "I told you last night — no!" And as the tagline for the 1999 movie 200 Cigarettes.
- "Top 10 Public-Service Announcements - What Time Is It?". Time. Retrieved 3 April 2016.
First launched by a small ABC affiliate in upstate New York...
- Kovalchik, Kara. "The Origin of "It's 10 PM. Do You Know Where Your Children Are?"". Mental Floss. Retrieved 3 April 2016.
- Public Service Announcement - It's 10PM Do You Know Where Your Children Are?
- Do You Know Where Your Children Are?- PSA from 1979 - with Grace Jones
- Do You Know Where Your Children Are?- PSA from 1984 - with Andy Warhol
- FOX/WNYW's Earl Monroe PSA from 1986
- It's 11PM Do You Know Where Your Children Are?-WKBW version, circa 1988. - voiced by Tom Jolls
- It's 11:00 Do You Know Where Your Children Are - featured on The Simpsons
- Micheal Jackson - Do You Know Where Your Children Are from Xscape (album)