Do you know where your children are?

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Do you know where your children are? - Public Service Announcement

"Do you know where your children are?" is a question used as a public service announcement (PSA) for parents on American television especially from the late 1960s through the late 1980s.[1] One of the first adopters of the phrase was Mel Epstein, the Director of On-Air Promotions at New York's WNEW-TV, who began using the phrase in 1967 in response to rising crime in the city.[2] Another hypothesis has the phrase originating at "a small ABC affiliate in western New York", referring to WKBW-TV in Buffalo.[1]

The question "Do you know where your children are?", preceded by an announcement of the current time, is typically asked around 10:00 PM or 11:00 PM, depending on the market and the time of the local youth curfew, usually immediately preceding the station's late-evening newscast.[1][2]

The PSA was featured on Time magazine's "Top 10 Public-Service Announcements" list.[1]

The PSA was often parodied.[1] The line appeared in The Simpsons episode "Bart After Dark", upon which Homer Simpson responded to the television, "I told you last night — no!,"[1] and as the tagline for the 1999 movie 200 Cigarettes.


  1. ^ a b c d e f "Top 10 Public-Service Announcements - What Time Is It?". Time. Retrieved 3 April 2016. First launched by a small ABC affiliate in upstate New York...
  2. ^ a b Kovalchik, Kara. "The Origin of "It's 10 PM. Do You Know Where Your Children Are?"". Mental Floss. Retrieved 3 April 2016.

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