Doremus & Co., more commonly referred to as Doremus, is a business communications agency focusing on both business-to-business and business-to-business-to-consumer audiences. The agency was founded in 1903 by Clarence W. Barron, and has been a unit of Omnicom since 1986. Doremus is headquartered in New York, and has eight offices around the world.
History
1903 - Doremus was founded by Clarence W. Barron, owner of The Wall Street Journal, in a corner of the Journal's offices at 44 Broad Street in New York City. It had nine accounts, all from the financial companies that want to advertise in the Journal. Harry Doremus, the agency’s namesake, was an assistant who joins the agency from the Wall Street Journal’s advertising department; he had no equity in the company and left after two years after a controversy about editorial staff selling advertising.[1]
1914 – Barron took formal control of the agency and launched its first major campaign, for U.S. Government Liberty Bonds. After the war, Doremus promoted a special classified section in the Journal to help returning soldiers find executive jobs, which became a financial success for the paper.[1]
1928 – Clarence W. Barron died. William H. Long, a nine-year employee, took over as President. Long landed Dillon, Read & Co. and JP Morgan as clients.
1930 – Doremus landed campaign for The Curtiss Wright Corporation’s Wright Cyclone Engine, with which Charles Lindbergh flew 30,000 miles flight across and down the Atlantic.
1939 – Doremus creates a set of print advertisements for the brokerage firm Fenner & Beane, some of the first consumer-oriented advertising by a broker after the New York Stock Exchange relaxed its restrictions on such advertising.[2]
