|Single by The Mavins featuring Don Jazzy, Tiwa Savage, Dr SID, Reekado Banks, Korede Bello, Di'Ja and D'Prince|
|Released||May 1, 2014|
|Mavin Records singles chronology|
"Dorobucci" is a song by The Mavins, a collective composed of Don Jazzy, Tiwa Savage, Dr SID, Reekado Banks, Korede Bello, Di'Ja and D'Prince. Released on May 1, 2014, it received generally positive reviews from music critics. Positive remarks went towards its production, instrumentation, and composition. The music video, on the contrary, received mixed reviews. While some critics described the video as brilliant, others felt it was dull and not up to par.
Background and music video
"Dorobucci" was recorded in early 2014. Prior to revealing details about the song, Don Jazzy tagged several of his Instagram pictures with the hashtag "#DOROBUCCI". When the song was released, the uncertainty of its meaning made few people brand it an occultic song. Don Jazzy has since debunked the occultic reference made about the song. In May 2014, he said the latter part of the song means "anything that is fun, cool, awesome, or fantastic."
Fans of Mavin Records were given an opportunity to compete in the Channel O Mavin Super Fan competition, which required participants to explain why they are the ultimate Mavin fan. Participants were told to follow Channel O Africa on Twitter and Instagram; they were also told to add the "CHOMavinSuperfan" hashtag to their social media posts. On July 11, 2014, Don Jazzy announced Natalie Pitswe as the winner of the competition.
The music video for "Dorobucci" was shot and directed in South Africa by Nick Roux of Molotov Cocktail Productions. It was released on July 23, 2014 and uploaded onto YouTube at a total length of 4 minutes and 41 seconds. Natalie Pitswe, the winner of Channel O's Mavin Super Fan competition, made a cameo appearance in the video. The video portrayed The Mavins living a lavish lifestyle: exotic cars and Gatsby-style parties. There were shots of the Empire State Building and White House, as well as shots of a golf ball traveling from Ikoyi to Washington DC. The music video received mixed reviews from music critics. Although some saw it as a flop, others felt like it was top notch.
In popular culture
On June 23, 2014, DB Records released Tonto Dikeh's single "Sugar Rush", featuring vocals from D'banj. The song was criticized for sounding like "Dorobucci". A contestant on the seventh edition of Project Fame West Africa performed a humorous rendition of the song. The video of the contestant's performance went viral.
"Dorobucci" received mixed reviews from music critics. Chi Ibe of YNaija extensively said, "Dorobucci is an average song at best. It may well turn out to be one of Don Jazzy's biggest hits but it is certainly not one of his best, not by a long mile. The video has its bright spots. It looks expensive, with lots of colour, lots of class and images of the Mavin crew balling out of control. Everything is set to a maximum gloss but this cannot conceal the fact that it is a big bore." Akintayo Opeoluwani of The Daily Times of Nigeria said the song's lyrics is "meaningless" and further stated that it could have been better with D'banj's vocals and wordplay. Pulse Nigeria's Joey Akan described the song as a "mid-tempo feel-good song". Toni Kan of This Day said, "Dorobucci sounds like something you would hear from inebriated kegites on a lazy Friday night but the difference is that while the melody might sound commonplace, Don Jazzy has sprinkled his sound and song with the revitalizing ash of novelty thus elevating this simple ditty into a national anthem." Charles Novia said the video could have been better. He also said "there was a lack of charisma in the ensemble segments." Gbenga Adeniji of The Punch described the song as "funny, artistic and extensive".
Dr SID and Tiwa Savage performed "Dorobucci" for the first time during Star Music Trek's visit to Ekwulobia in May 2014. On May 30, 2014, the aforementioned collective performed the song at the Road to the MAMAs concert.
"Dorobucci" won Song of the Year at the MTV Africa Music Awards 2015. It won Best Pop Single and was nominated for Song of the Year at The Headies 2014. Moreover, it was nominated for Hottest Single of the Year at the 2015 Nigeria Entertainment Awards.
|Year||Awards ceremony||Award description(s)||Results|
|2015||MTV Africa Music Awards||Song of the Year||Won|
|Nigeria Entertainment Awards||Hottest Single of the Year||Nominated|
|2014||The Headies||Best Pop Single||Won|
|Song of the Year||Nominated|
Covers and remixes
- Digital download
- "Dorobucci" (Dr SID and Don Jazzy Highlife version) - 3:56
- "Dorobucci" (Sa'Shay cover) - 2:56
- "House Of Ace" (Super Eagles cover) - 3:14
- "Doro My People" (S Gee cover) - 5:16
|Worldwide||May 1, 2014||Digital download||Mavin Records|
- "Dorobucci (feat. Don Jazzy, Dr. Sid, Tiwa Savage, Reekado Banks, Di'Ja, Korede Bello & D'Prince) - Single". itunes.apple.com. iTunes. 1 May 2014. Retrieved 25 July 2014.
- Otokpa, Regina (14 November 2014). "Dorobucci craze hits church". National Mirror. Retrieved 23 March 2015.
- Filani, Omotola (24 July 2014). "Mavins' video for Dorobucci earns mixed reviews". Daily Post. Retrieved 26 July 2014.
- "Don Jazzy, Tiwa Savage, Dr SID, D'Prince & The Mavins – DOROBUCCI". NotjustOk. 1 May 2014. Retrieved 26 July 2014.
- "Don Jazzy speaks on Dorobucci". The Nigerian Tribune. 21 June 2014. Archived from the original on 27 July 2014. Retrieved 26 July 2014.
- "Pastor Tags Dorobucci Occultic Song.. Don Jazzy Reacts". The Gazelle News. 22 June 2014.
- "Don Jazzy Defends Himself Against People Saying Dorobucci Is An Occult Song". Osun Defender.
- Opeoluwani, Akintayo (9 May 2014). "Don Jazzy Explains Meaning Of 'Dorobucci'". Daily Times of Nigeria. Archived from the original on 28 July 2014. Retrieved 26 July 2014.
- "Win A Chance To Appear In Mavin Records' 'Dorobucci' Video Alongside Tiwa Savage, Don Jazzy & More! [Channel O Contest]". OkayAfrica. 30 June 2014. Retrieved 26 July 2014.
- Akan, Joey (14 July 2014). "Don Jazzy Announces Winner Of Channel O/Mavin Super Fan Competition". Pulse. Retrieved 26 July 2014.
- "Mavin All Stars Premiere "Dorobucci" Video". Channels TV. 23 July 2014. Retrieved 25 July 2014.
- "Dorobucci Video Continues to spark Mixed Feelings on Social Media". Hip Hop World Magazine. 24 July 2014. Retrieved 26 July 2014.
- Ajasa, Olufemi (24 June 2014). "Music review: Does Tonto Dikeh's new song Sugar Rush ft. D'Banj, sounds like Dorobucci?". Vanguard. Retrieved 26 July 2014.
- Filani, S'ola (11 July 2014). "Don Jazzy reacts to HILARIOUS 'Dorobucci' performance (WATCH)". YNaija. Retrieved 26 July 2014.
- Ibe, Chi (24 July 2014). "Dorobucci Review: Haba Don Jazzy, you guys can do much better than this". YNaija. Retrieved 25 July 2014.
- Opeoluwani, Akintayo (10 May 2014). "MUSIC REVIEW: 'Dorobucci' Could Have Been Better With D'Banj". Daily Times of Nigeria. Archived from the original on 22 May 2014. Retrieved 25 July 2014.
- Akan, Joey (12 May 2014). "'Dorobucci' Makes Us Dance Our Brains Out!". Pulse. Retrieved 25 July 2014.
- Kan, Toni (29 June 2014). "BLENDING MUSICAL INGENUITY WITH STREET SAVVY". This Day. Archived from the original on 28 July 2014. Retrieved 25 July 2014.
- Charlse, Novia. "'Charles Novia Blast Dorobucci Video". Naija Tafia. Retrieved 26 August 2014.
- Adeniji, Gbenga (15 June 2014). "On a walk with Doro". Punch. Archived from the original on 2 April 2015. Retrieved 24 March 2015.
- Atisele, Kenneth (17 May 2014). "#StarMusicTrek: Tiwa Savage, Dr SID perform 'Dorobucci' [VIDEO]". Nigerian Entertainment Today. Retrieved 26 July 2014.
- Alonge, Osagie (31 May 2014). "VIDEO: Watch The Mavins peform [sic] 'Dorobucci' for the 1st time". Nigerian Entertainment Today. Retrieved 26 July 2014.
- Ochugba, Mary (10 October 2014). "The Headies unveils 2014 nominees". Business Day. Retrieved 17 October 2014.
- "The Nigeria Entertainment Awards Announce 2015 Nominees". OkayAfrica. Retrieved 7 March 2017.