Eckō Unltd.

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For the British electronics company, see EKCO.
Eckō Unltd.
Industry Fashion
Founded 1993
Headquarters East Brunswick, New Jersey, United States
Key people
Marc Ecko, founder and CEO
Products Clothing, footwear, wristwatches
Owner Iconix Brand Group
Website Official website

Eckō Unltd. (also stylized as *eckō unltd.) is an American-based brand of urban lifestyle clothing and accessories founded by Marc Milecofsky, a fashion designer. It has been popular since the late 1990s, based in and headquartered in New Jersey, originally associated with Hip-Hop and skating culture it moved into the mainstream urban culture in the early 2000s.[1] It is most often associated with hip hop. The style is based on graffiti art. Its brand features a rhino as its logo.


The creation of Ecko Unltd. came into being from just six t-shirts and a can of spray paint. Marc 'Echo' Milecofsky began selling graffiti-style t-shirts in the mid 1980s and then founded his clothing brand, Ecko Unltd., in 1993 with investments from his twin sister, Marci, and friend, Seth Gerszberg.[2] In 2009, Eckō Unltd. had over $1 billion in global revenue and is the largest brand in streetwear.[3]

On October 27, 2009, Iconix Brand Group paid $109 million for a 51% stake in urban fashion brand Eckō Unltd. It acquired full ownership in May 2013.[4] Iconix Brand Group owns the intellectual property of the Ecko Unltd brand.

Former company[edit]

Zoo York is a "street"-style company that was formerly owned by Ecko Unltd, a company that marketed skateboards and various related apparel.


  1. ^ Rob Walker (2005-07-05). "Cul-de-Sac Cred". New York Times. 
  2. ^ Young, Vicki M. (4 April 2014). "Ecko Unltd. in Bankruptcy Proceedings". WWD. Retrieved 4 April 2014. 
  3. ^ Inc. Magazine, March 2009, page 3
  4. ^ Iconix Acquires The Remaining 49% Interest In Ecko Unltd., and Marc Ecko Cut & Sew

External links[edit]