Fanta: Difference between revisions
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duncan robertson made up fanta |
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== External links == |
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* [http://www.fanta.com Fanta Official Website] |
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* [http://www.youtube.com/Fanta?WT.srch=1 Fanta's Official YouTube Channel] |
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* [http://fanta.eu Fanta Games - Virtual Tennis and Crew] |
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* [http://www.diggerhistory.info/pages-food/coca_cola.htm History of Coca-cola and Fanta complete with pictures] |
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* [http://www.virtualvender.coca-cola.com/ft/detail.jsp?brand_id=258 Fanta on Coca-cola.com] |
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* [http://www.signonsandiego.com/news/business/20050513-1029-food-coke.html Coke phasing out Minute Maid soft drinks] |
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{{Coca-Cola brands}} |
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{{citrus sodas}} |
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{{Grape sodas}} |
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{{Cream soda brands}} |
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{{Root beer brands}} |
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[[Category:Coca-Cola brands]] |
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[[Category:Diet sodas]] |
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[[Category:Citrus sodas]] |
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[[Category:Orange sodas]] |
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[[Category:1941 introductions]] |
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Revision as of 11:48, 25 March 2010
 | This article needs additional citations for verification. (October 2007) |
| File:Fantabox.JPG | |
| Type | Soft drink |
|---|---|
| Manufacturer | The Coca-Cola Company |
| Introduced | Germany |
| Variants | See International availability section below |
| Related products | Orange Crush, Orange Slice, Sunkist |
| Website | fanta |
Fanta is a global brand of fruit-flavored carbonated soft drinks from the Coca-Cola Company. There are over 90 flavors worldwide. The drink market debut was in 1942.
History
Fanta has its origins in Germany,[1] when a trading ban was placed on that nation by the Allies during World War II.[1] The Coca-Cola GmbH, therefore was not able to import the syrup needed to produce Coca-Cola in Germany.[1] As a result, Max Keith, the man in charge of Coca-Cola's operations in Germany during the second World War, decided to create a new product for the German market, using only ingredients available in Germany at the time,[1] including whey and pomace – the "leftovers of leftovers", as Keith later recalled.[2] The name was the result of a brief brainstorming session, which started with Keith exhorting his team to "use their imagination" ("Fantasie" in German), to which one of his salesmen, Joe Knipp, immediately retorted "Fanta!".[2]
Marketing
Fanta is known for its upbeat advertising; in the United States, it showcases The Fantanas, a casted group of young female spokesmodels each of which promotes an individual Fanta flavour. For the re-introduction of Fanta in the United States, Coca-Cola worked with the ad agency Ogilvy (NYC) in 2002. After a brainstorming session, the Ogilvy creative team of Andrea Scaglione, Andrew Ladden and Bill Davaris, created the tagline "Wanta Fanta?" which became the jingle for the Fantanas in the broadcast campaign. In mid-2009, Fanta began its search for a member to become the fourth Fantana.[3]
International availability
There are over 70 different flavors worldwide. For example, in Romania, Bulgaria, Macedonia, Bosnia and Herzegovina and some other countries, there is "Fanta Shokata" (a wordplay between "soc" -elderberry in Romanian- and "shock") based on the elderflower blossoms extract drink, traditional in Romania (where it's called Socată), Bulgaria, Macedonia, Bosnia and Herzegovina and other Balkan countries. In Switzerland and the Netherlands, the local berry blackcurrant is used to produce Fanta as well. Some identical flavors have different names in different markets. The classic orange, for example, was rebranded "Fanta Funky Orange" in 2003 in some countries[citation needed].
Primary competitors to Fanta have included Tango, Mirinda, Slice, Sumol, Orange Crush, and Tropicana Twister.[citation needed] Fanta was the second drink to be produced by Coca-Cola, apart from the original Coca-Cola.[1]
International popularity
- In Spanish culture, a "Fantabuyer" (pagafantas) is a man in love with a young woman who does not love him back. The phrase suggests always being the one paying for another's soft drink.[4]
- The Vatican has admitted[5] that Pope Benedict XVI's favorite beverage is Fanta.[6][7]
References
- ^ a b c d e http://www.snopes.com/cokelore/fanta.asp
- ^ a b Mark Pendergrast: For God, Country and Coca-Cola, Charles Scribner's Sons, New York, 1993
- ^ http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticle&art_aid=3106
- ^ Unrequited love: are you a ‘pagafantas’?
- ^ Pope Benedict XVI is addicted to Fanta!
- ^ Pop meets pope: US readies rock star welcome for Benedict XVI
- ^ A new book on Benedict XVI paints a disquieting portrait
duncan robertson made up fanta