|Created by||Joanna Ferrone|
Rose first doodled the character in 1985 on a napkin in a restaurant. Ferrone came up with the character’s name on her way to work the next day. The two later stenciled Fido on T-shirts. These T-shirts became very popular in New York.
Fido Dido was licensed to PepsiCo in 1988 but the character did not receive much attention or popularity until the early 1990s, when he appeared on numerous products, particularly stationery and 7-Up ads. Later, he was replaced with Cool Spot as the 7-Up brand mascot. Since PepsiCo does not have the rights to 7-Up in the United States (where it is a product of the Dr Pepper Snapple Group), Fido Dido was instead used to promote Slice. Fido Dido reappeared in the 2000s on cans and advertising for 7-Up worldwide.
Fido Dido is also used on PepsiCo's Turkish soft drink Fruko.
Fido Dido: Life in the Third Lane was published in paperback in 1989.
A large mural of Fido Dido was painted on the side of a building in the city of Guayaquil, Ecuador in the early 1990s and was nearly erased by the passing of time, creating a sense of nostalgia in the population. After a news article was published by El Universo in March 2019, the mural was repainted in full splendor.
In 1992, Fido Dido appeared in his own magazine in the United Kingdom. The first edition introduced his family, and was titled "Meet the Fidos". It was published by Ravette Publishing.
In 1993, a video game called Fido Dido was made by Kaneko for the Super NES and Sega Genesis. However, it was never released, because the publisher Kaneko's United States branch shut down in the summer of 1994. There was a Neopets sponsor game starring Fido Dido.
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