|Created by||Joanna Ferrone|
Rose first doodled the character in 1985 on a napkin in a restaurant. Ferrone came up with the character’s name on her way to work the next day. The two later stenciled Fido on T-shirts. These T-shirts became very popular in New York.
Fido Dido was licensed to PepsiCo in 1987 but the character did not receive much attention or popularity until the early 1990s, when he appeared on numerous products, particularly stationery and 7-Up ads. Later he was replaced with Cool Spot as the 7-Up brand mascot.
Fido Dido reappeared in the 2000s on cans and advertising for 7-Up worldwide. Fido Dido has been licensed to Pepsico and Slice brands in markets outside the United States. 7-Up, a product of Dr Pepper Snapple Group, is licensed to Pepsico for manufacture and distribution in markets outside the United States.
Fido Dido is also used on PepsiCo's Turkish soft drink Fruko.
Fido Dido: Life in the Third Lane was published in paperback in 1989.
A large mural of Fido Dido was painted on the side of a building in the city of Guayaquil, Ecuador in the early 1990s and was nearly erased by the passing of time, creating a sense of nostalgia in the population. After a news article was published by El Universo on March 2019, the mural was repainted in full splendor. On May 9, 2019, those responsible for the 7up brand in Ecuador posted pictures of the mural on their social media accounts. The mural is authored by Guayarte.
In 1992, in the United Kingdom, Fido Dido appeared in his own magazine. The first edition introduced his family, and was titled "Meet the Fidos". It was published by Ravette Publishing.
In 1993, a video game called Fido Dido was made by Kaneko for the Super NES and Sega Genesis. However, it was never released, because the publisher Kaneko's United States branch shut down in the summer of 1994. There was a Neopets sponsor game starring Fido Dido.
In the early 1990s, Fido Dido had a comic strip in the teenage magazine YM.
Fido Dido appears in the animated short Logorama, as a bystander.
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