Four'n Twenty

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Four'n Twenty
Four n twenty logo.jpg
Four'N Twenty Pie at the AFL.jpg
A Four'n Twenty Pie being eaten during an AFL match
Product type Meat pie (Australia and New Zealand), sausage roll
Owner Patties Foods
Country Australia
Introduced 1947
Markets Australia, USA
Previous owners Peters Ice Cream Victoria, Simplot
Tagline The great Australian taste
Website pattiesfoods.com.au/four-n-twenty

Four'n Twenty, stylised FOUR'N TWENTY, is an Australian brand of meat pies and sausage rolls, owned by parent company Patties Foods. The classic Four'n Twenty pie is filled with mutton and beef (a minimum of 25%, per Food Standards Australia New Zealand regulations), mostly shoulder meat, in a spiced gravy with carrot and onion.[1] The crust is a flour and margarine shortcrust pastry, with the upper crust additionally rolled and folded to make it slightly flaky.[1] Other fillings include chicken and vegetable, pulled pork, and grass-fed Angus beef.

Australians have the highest per-capita meat pie consumption in the world, and Four'n Twenty pies are considered iconic, particularly in the context of football matches.[2] They are often served with tomato sauce.[3]

The brand's name is a reference to the nursery rhyme Sing a Song of Sixpence, which includes the lines "Four and twenty blackbirds / Baked in a pie".[4] Some early logos alluded to this, with 24 blackbirds escaping from a pie and taking flight, although the current logo features only text.[citation needed]

History[edit]

The Four'n Twenty pie was created in Bendigo, Victoria, Australia by Leslie Thompson McClure in 1947.[5] Initially called the Dad & Dave Pie after the name of his cafe, McClure renamed the pie using the nursery rhyme suggestion from an employee.[4] At that time, production was around 50 pies per day.[1]

McClure took a sampling of his pies to the Royal Melbourne Agricultural Show, where they proved very popular. Increasing demand for the pie caused McClure to open a bakery in a pavilion of the showgrounds in 1949, then a factory in nearby Union Road, Ascot Vale in 1953,[5] and eventually a larger factory in Kensington.[2]

In 1960, McClure sold his stake in Four'n Twenty to the Victorian arm of Peters Ice Cream.[5] Peters' subsequent owner, Pacific Dunlop, sold the brand to Simplot in 1995,[6] and Simplot in turn sold Four'n Twenty and several other bakery brands to Patties Foods in 2003.[2] Patties expanded their Bairnsdale manufacturing facility and consolidated Four'n Twenty production into it, closing the Kensington plant.[2] The new plant can produce 21,000 pies per hour, 24 hours per day.[1]

In 2006, the brand announced that the Four'n Twenty pie would be sold on the American market.[7]

In 2014, a halal certified "Export" variation of the Four'n Twenty meat pie sparked social media complaints and calls for a boycott of the product.[8][better source needed]

In 2017, to celebrate Four'n Twenty's 70th anniversary, the brand launched the Four'n Twenty Cheese and Vegemite Pie.[9]

Later in 2017, Four'n Twenty launched the Topper, a crispy breaded pocket with lasagna, macaroni and cheese, or chicken cordon bleu fillings.[10]

References[edit]

  1. ^ a b c d Cornish, Richard (28 April 2009). "Behind the scenes at Aussie food factories". Sydney Morning Herald. Retrieved 18 September 2017. 
  2. ^ a b c d "Bye-bye American pie". The Age. 21 July 2003. Retrieved 18 September 2017. 
  3. ^ Talbot, Christopher (22 July 2016). "The history of the great Australian meat pie at the footy". Herald Sun. Retrieved 18 September 2017. 
  4. ^ a b Fagan, Josh (25 March 2012). "How a rhyme raised a humble pie". Bendigo Advertiser. Retrieved 18 September 2017. 
  5. ^ a b c Ritchie, John (2000). "McClure, Leslie Thompson (Les) (1908–1966)". Australian Dictionary of Biography. Retrieved 18 September 2017. 
  6. ^ Gardiner, Ashley (12 July 2003). "Great Aussie bite bites back". Herald Sun. Retrieved 18 September 2017. 
  7. ^ "Great Aussie bite to become American pie". The Age. 11 September 2006. Retrieved 18 September 2017. 
  8. ^ Tran, Cindy (23 October 2014). "Australian food brands spark social media storm for Halal products". Daily Mail Australia. Retrieved 18 September 2017. 
  9. ^ Hogan, Andrea (17 July 2017). "Four'N Twenty now selling Cheese and Vegemite pie". Australian Food News. Retrieved 18 September 2017. 
  10. ^ Elmas, Matthew (18 September 2017). "Four'n Twenty launches hand-held lasagne". Food and Beverage Industry news. Retrieved 19 September 2017. 

External links[edit]