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GameLine was a dialup game distribution service for the Atari 2600, developed and operated by Control Video Corporation (CVC). Subscribers could install the proprietary modem and storage cartridge in their home game console, accessing the GameLine service to download games over a telephone line. GameLine is notable for its exclusive selection of games, and for its pioneering business model which eventually gave rise to America Online.
In the early 1980s, a cable pioneer named William von Meister was looking for a way to use his innovative modem transmission technology, which was previously acquired in ill-fated attempts of sending music to cable companies. Legal issues caused cable providers to step away from the service, leaving Von Meister with a delivery tool and no content.
He then converted his variable speed adaptive modem technology to download games from central servers to individual households. This allowed users to dial a system and, for a fee, download games to their GameLine modules. The game would typically work for 5-10 plays, after which the user would have to connect to GameLine again and pay for another download.
The "Master Module" physically resembles an oversized silver Atari cartridge. It has a phone jack on the side that was used to link the Master Module with the CVC computers. The module is able to transmit with pulse or tone dialing, allowing the unit to be versatile in the field. The games available on the GameLine service were all from third-party gamemakers, the largest of which was Imagic (whose catalog is now controlled by Activision). CVC tried, but failed to obtain licensing agreements from the largest game makers, such as Atari, Activision, Coleco, Mattel, and Parker Brothers.
When a user registered with the service, they were given a PIN. This PIN was used to log into the central CVC computer and download the requested games. One of the benefits of registering was that users were given free games on their birthday.
GameLine provided players an opportunity to compete in contests with selected games, where they could upload a high score. Prizes would be awarded to regional (and supposedly national) champions. One such regional prize was a GameLine windbreaker.
Each subscriber to GameLine also received a professionally printed magazine titled GameLiner. GameLiner consists of information about new games added to the service, questions and answers, advice on better gameplay, and a list of all currently available games on GameLine.
GameLine was originally envisioned to not provide just games, but also news (NewsLine), stock quotes (StockLine), sports reporting and scores (SportLine), electronic mail (MailLine), online banking (BankLine), online forums (OpinionLine), and a wide variety of information including airline schedules, horoscopes, and classified ads (InfoLine). GameLine ceased operations before any of these expanded services were offered, though StockLine and SportsLine were reportedly near complete implementation.
Control Video Corporation was one of many smaller companies that went bust in the video game crash of 1983.
Even though the GameLine was discontinued, the investors and founding members of CVC went on to start a new company that would continue to use the technological infrastructure they had built. The company, named Quantum Computer Services, was created by Steve Case, among others. This company created a service named Quantum Link which linked together Commodore 64 and Commodore 128 users offering many of the expanded services originally envisioned for GameLine. Quantum Computer Services eventually became America Online in October 1991, which became extremely successful during the 1990s, and eventually took over Time Warner in 2001, but was spun off a few years later. Though the company still technically exists, support for the GameLine does not.
The game titled Save The Whales was exclusive to the GameLine and although it was never released on a cartridge, a prototype was found in early 2002.
GameLine offered the following games:
- Bank Heist
- Bermuda Triangle
- China Syndrome
- Commando Raid
- Cosmic Ark
- Cosmic Creeps
- Cosmic Swarm
- Cross Force
- Crypts of Chaos
- Deadly Duck
- Demolition Herby
- Demon Attack
- The Earth Dies Screaming
- Encounter At L-5
- Fantastic Voyage
- Fast Food
- Fire Fighter
- Flash Gordon
- Frankenstein's Monster
- Gangster Alley
- King Kong
- Lost Luggage
- M. A. D.
- Mines of Minos
- Name This Game
- No Escape
- Piece O' Cake
- Planet Patrol
- Raft Rider
- Ram It
- Revenge of the Beefsteak Tomatoes
- Riddle of the Sphinx
- Room Of Doom
- Save The Whales
- Shark Attack
- Shootin' Gallery
- Sneak & Peek
- Solar Storm
- Space Cavern
- Space Jockey
- Spacemaster X-7
- Squeeze Box
- Star Voyager
- Tape Worm
- Towering Inferno
- Trick Shot
- Word Zapper
- Worm War I
- Intellivision's PlayCable
- Sega Genesis's Sega Channel
- Super Famicom's Satellaview, and Nintendo Power cartridges
- XBAND, a third party online game network and service for the Super NES and Sega Genesis created and run by Catapult
- Nintendo Entertainment System's Famicom Modem
- Teleplay Modem, a third party modem made for the NES, Super NES, and Sega Genesis
- Katz, Arnie (June 1983). "Games on the Phone". Electronic Games Magazine: 32–36. Retrieved November 28, 2015.
- Vinciguerra, Robert. "A Complete History of Online Console Gaming in the United States". The Rev. Rob Times. revrob.com. Retrieved 30 December 2007.
- "CVC GameLink". The Metal Misfit. Retrieved 27 March 2012.
- Dean Gillett (May 15, 2011). "Opinion: DLC isn’t the devil". Gaming HUD. Retrieved 27 March 2012.
- Skelton, Dan. "Remembering the Gameline". AtariAge. Retrieved February 18, 2012.
- Andrew Liszewski (July 20, 2011). "CVC’s GameLine Atari Cart Was A Lot Like Xbox Live – Except Back In 1983". OhGizmo.com. Retrieved 27 March 2012.
- photo of GameLine with phone jack
- a picture of a GameLine
- A GameLine subscriber describes the service
- July 1983 article in Antic magazine about GameLine.
- A description of the GameLine exclusive game 'Save the Whales'