Hella is an American slang term that originated in Oakland, California, but has since spread to become native slang to all of northern California. It is used as an adverb such as in "hella bad" or "hella good" and was eventually added to the Oxford English Dictionary in 2002. It is possibly a contraction of the phrase "hell of a" or "hell of a lot [of]", in turn reduced to "hell of", though some scholars doubt this etymology since its grammatical usage does not align with those phrases. It often appears in place of the words "really", "a lot", "totally", "very", and in some cases, "yes". Whereas hell of a is generally used with a noun, according to linguist Pamela Munro, hella is primarily used to modify an adjective such as "good".
According to lexicographer Allan A. Metcalf, the word is a marker of northern California dialect. According to Colleen Cotter, "Southern Californians know the term ... but rarely use it." Sometimes the term grippa is used to mock "NorCal" dialect, with the actual meaning being the opposite of hella.
Hella has likely existed in California English since at least the mid-1970s. By 1993, Mary Bucholtz, a linguist at the University of California, Santa Barbara, collated materials from an urban high school (Mount Eden High School) in the Bay Area and found that hella was "used among Bay Area youth of all racial, ethnic, and socio-economic backgrounds and all genders." Hella remains part of the dialect of northern California, where it has grown in popularity.[according to whom?]
By 1997 the word had spread to hip hop culture, though it remained a primarily West Coast term. With the release of the 2001 No Doubt song "Hella Good," one Virginian transplant in California "fear[ed] the worst: nationwide acceptance of this wretched term." Since the early '90s 'hella' has been used regularly in the Pacific Northwest as a common slang term, particularly in Seattle and Portland, Oregon. Popular area rappers Blue Scholars and Macklemore regularly use the term in their lyrics; Macklemore uses the word several times in his worldwide hit song "Thrift Shop".
In the South Park episode "Spookyfish," which was the 1998 Halloween special, the character Cartman repeatedly used the term hella to the annoyance of the other characters, which contributed to its currency spreading nationally. "You guys are hella stupid" is one of the phrases spoken by a talking Cartman doll released in 2006. The Sacramento-based band Hella chose its name for the regional association; Zach Hill says "It's everywhere up here.... We thought it was funny, and everyone says it all the time."
The Prince song "U Got The Look," released in 1987 on the album Sign o' the Times, features the lyric "your body's hecka slammin'...", which would appear to be an early adoption of the term hecka in its accepted vernacular usage. 
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That pizza was hella good: hella modifies the adjective good, where Standard American English would use very.
Chris's pizza is hella better than anyone else's: hella modifies the adjective better, replacing much.
I ate hella pizza: hella modifies the noun pizza, replacing a lot of.
I hella bought four pizzas: hella modifies the verb to buy, replacing really or totally.
I ran hella quickly to the pizza joint: hella modifies the adverb quickly, replacing very.
As of 2010, an online petition, created by Yreka's Austin Sendek, seeks to establish "hella-" as the SI prefix for 1027. The prefix, which has since appeared in the San Francisco Chronicle, Daily Telegraph, and Wired, was implemented by Google in May 2010. On May 31, 2011, Wolfram Alpha also implemented "hella-" as a supported prefix.
- Eghan, Adizah (November 17, 2016). "The Origins of 'Hella'". KQED.
- "hella, adv. and adj.". Oxford English Dictionary (Third ed.). Oxford University Press. 2002.
- "Campus Slang". Voice of America. December 19, 2002. Retrieved 2008-02-13.[permanent dead link]
- Allan A. Metcalf (2000). How We Talk: American Regional English Today. Houghton Mifflin Reference Books. ISBN 0-618-04362-4.
- Colleen Cotter (2001). USA Phrasebook. Lonely Planet. ISBN 978-1-86450-182-7.
- Bucholtz, Mary (2006). "Word Up: Social Meanings of Slang in California Youth Culture". In Goodman, Jane; Monaghan, Leila. A Cultural Approach to Interpersonal Communication: Essential Readings. Malden, Mass.: Blackwell. pp. 243–67. ISBN 9781405125956. OCLC 71243975. Retrieved May 25, 2014.
- Lynette Holloway (January 5, 1997). "Shorties and Scholars Agree, the Word Is Rap". The New York Times. Retrieved 2008-02-12.
- David Gentry (May 16, 2002). "I Hate Hella, All Montagues, and Thee". Charlottesville, Virginia: The Hook. Archived from the original on July 4, 2008. Retrieved 2008-02-13.
- Thrift Shop (song)#Weekly charts
- "Spooky Fish Recap". TV.com. Archived from the original on 2008-03-22. Retrieved 2008-02-13.
- Kristin Carmichael (Spring 1999). "Yo, yo, yo ... Catch this Slang is used to unify the masses". CatBytes. California State University, Chico. Archived from the original on 2008-07-24. Retrieved 2008-02-13.
- Luigi Lugmayr (October 28, 2006). "Must Have: Talking Cartman Action Figure". I4U News. Retrieved 2008-02-13.
- Jeremy Scherer (October 15, 2003). "Hella: Slang name for a band that's hard to pigeonhole". Inland Valley Daily Bulletin. Retrieved 2008-02-14.
- "A Portrait of the Decade". BBC. December 14, 2009. Retrieved 2009-12-14.
- Chawkins, Steve (2010-07-06). "Physics major has a name for a really big number". Los Angeles Times. Retrieved 2014-04-05.
Sendek, who was forced to use hecka as a child...
- Grant, Sarah (2017-06-07). "Sheila E. Remembers Private Life With Prince, Wild 'Purple Rain' Parties". Rolling Stone Magazine. Retrieved 2017-06-12.
It's an Oakland thing.
- Moore, Matthew (2010-03-02). "Hella number: scientists call for new word for 1,000,000,000,000,000,000,000,000,000". The Telegraph. London. Retrieved 2010-06-04.
More than 20,000 scientists, students and members of the public have signed an online petition backing the new quantity, which would be used for figures with 27 zeros after the first digit.
- "Jargon Watch". Wired. 18 (6). June 2010.
...a proposed metric prefix...useful for describing mega-measurements like Earth's mass (6 Hellagrams). The International Committee for Weights and Measures agreed to consider it after a Facebook petition garnered 30,000 signatures
- "The Official Petition to Establish "Hella-" as the SI Prefix for 10^27". Facebook. Retrieved 2010-06-04.
- Kim, Ryan (2010-05-24). "Google gets behind 'hella' campaign". The San Francisco Chronicle. Retrieved 2010-06-04.
- Austin. "First goes Google, now goes WolframAlpha". Retrieved 18 October 2012.
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