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I Am (Ive song)

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"I Am"
Single by Ive
from the album I've Ive
LanguageKorean
ReleasedApril 10, 2023 (2023-04-10)
Studio
  • Ingrid Studio (Seoul)
  • 821 Sound (Seoul)
Length3:03
Label
Composer(s)
Lyricist(s)Kim Eana
Ive singles chronology
"Kitsch"
(2023) 		"I Am"
(2023) 		"Wave"
(2023)
Music video
"I Am" on YouTube

"I Am" is a song recorded by South Korean girl group Ive for their first studio album I've Ive. It was released as the album's lead single by Starship Entertainment on April 10, 2023. Its lyrics were written by Kim Eana whilst composition was handled by Ryan S. Jhun, Kristin Marie Skolem, Audun Agnar Guldbrandsen, and Eline Noelia Myreng.

"I Am" was a commercial success in South Korea and topped the Circle Digital Chart for six weeks, becoming Ive's fourth number-one single. It also reached the top ten in Hong Kong, Japan, Malaysia, Singapore, Taiwan, and Vietnam. The song has been certified platinum for streaming in South Korea.

Background and release

[edit]

On March 16, 2023, Starship Entertainment announced that Ive would be releasing their first studio album, titled I've Ive, on April 10.[1] It was also announced that the album would contain 11 tracks, including a lead single written by Kim Eana and composed by Ryan S. Jhun.[2] On April 2, the track listing was released with "I Am" announced as the lead single.[3] On April 8, the music video teaser was released.[4] A day later, the highlight medley teaser video was released.[5] The song was released alongside the album and its music video on April 10.[6]

Composition

[edit]

"I Am" was written by Kim Eana, composed and arranged by Ryan S. Jhun, Kristin Marie Skolem, and Audun Agnar Guldbrandsen, with Eline Noelia Myreng participating in the composition.[7] It was described as a song with lyrics with "strong message" about "having a self-reliant and confident attitude in life and to discover a different me from yesterday".[8] "I Am" was composed in the key of E minor, with a tempo of 122 beats per minute.[9]

Critical reception

[edit]

On NME's midyear list of the best K-pop songs of 2023, Ivana E. Morales wrote that the song "is pop greatness helmed by an ascending vocal prowess that gets more splendid as it goes" and called it "a declaration of the group’s sonic realm".[10] Dazed ranked it at number 19 in their list of the Top 50 best K-pop tracks of 2023,[11] and Grammy named it one of the 15 K-pop songs that defined 2023.[12] Billboard ranked "I Am" number 3 in their list of the 25 Best K-pop Songs of 2023, praising its production and remarked "both song and group feel absolutely unstoppable — so when the sextet sings 'I’m on my way' on the pre-chorus, you have no choice but to believe them."[13]

Year-end lists for "I Am"
Critic/Publication List Rank Ref.
Billboard The 25 Best K-Pop Songs of 2023 3 [13]
Dazed The 50 best K-pop tracks of 2023 Placed [11]
NME The 25 best K-pop songs of 2023 24 [14]
Paste The 20 Best K-pop Songs of 2023 3 [15]
Zenerate The 15 Best K-pop Songs of 2023 6 [16]

Commercial performance

[edit]

"I Am" debuted at number two on South Korea's Circle Digital Chart in the chart issue dated April 9–15, 2023;[17] and ascended to number one the following week.[18] On its component charts, it debuted at number three on the Circle Download Chart and the Circle Streaming Chart,[19][20] and number four on the Circle BGM Chart.[21] The song became their third song to achieve a perfect all-kill (PAK).[22] The song also debuted at number one on the Billboard South Korea Songs in the chart issue dated April 22, 2023.[23] In Japan, the song debuted at number 17 on the Billboard Japan Hot 100 in the chart issue dated April 19, 2023;[24] on its component charts, the song debuted at number 20 on the Top Download Songs,[25] and number 14 on the Top Streaming Songs.[26] On the Oricon Combined Singles, the song debuted at number 21 in the chart issue dated April 24, 2023.[27]

In Singapore, "I Am" debuted at number ten on the RIAS Top Streaming Songs,[28] and number seven on the RIAS Top Regional Songs in the chart issue dated August 19–25, 2022.[29] The song also debuted at number ten on the Billboard Singapore Songs on the chart issue dated April 22, 2023.[30] In Vietnam, the song debuted at number 19 on the Billboard Vietnam Hot 100 in the chart issue dated April 20, 2023.[31] In Malaysia, the song debuted at number ten on the Billboard Malaysia Songs in the chart issue dated April 22, 2023.[32] In Hong Kong, the song debuted at number seven on the Billboard Hong Kong Songs in the chart issue dated April 22, 2023.[33] In Taiwan, the song debuted at number five on the Billboard Taiwan Songs in the chart issue dated April 22, 2023.[34]

In the United States, "I Am" debuted at number seven on the Billboard World Digital Song Sales in the chart issue dated April 22, 2023.[35] In New Zealand, the song debuted at number 12 on the RMNZ Hot Singles in the chart issue dated April 17, 2023,[36] ascending to number 11 in the following week.[37] In United Kingdom, the song debuted at number nine on the OCC UK Indie Breakers in the chart issue dated April 14–20, 2023.[38] Globally, the song debuted at number 52 on the Billboard Global 200,[39] and number 30 on the Billboard Global Excl. U.S in the chart issue dated April 22, 2023.[40] It ascended to number 11 on the Billboard Global Excl. U.S. in the following week.[41]

Promotion

[edit]

Prior to the release of I've Ive, on April 10, 2023, Ive held a press conference to introduce the album and its songs, including "I Am", and to communicate with their fans.[42] A day later, it was announced that Rei would be suspending her activities temporarily due to poor health.[43] The group subsequently performed without Rei for the remaining of their promotion starting with four music programs in the first week: Mnet's M Countdown in April 13,[44] KBS's Music Bank in April 14,[45] MBC's Show! Music Core on April 15,[46] and SBS's Inkigayo on April 16.[47] On the second week, they performed on five music programs: SBS M's The Show on April 18,[48] M Countdown on April 20,[49] Music Bank on April 21,[50] and Show! Music Core on April 22,[51] and Inkigayo on April 23,[52] where they won first place for all appearances.

Accolades

[edit]
Awards and nominations for "I Am"
Award ceremony Year Category Result Ref.
Asian Pop Music Awards 2023 Top 20 Songs of the Year (Overseas) Won [53]
Best Dance Performance (Overseas) Nominated [54]
Best Music Video (Overseas) Nominated
Song of the Year (Overseas) Nominated
Circle Chart Music Awards 2024 Artist of the Year – Digital Won [55]
Artist of the Year – Global Streaming Won
Artist of the Year – Streaming Unique Listeners Won
Golden Disc Awards 2024 Best Digital Song (Bonsang) Won [56]
Song of the Year (Daesang) Nominated
Hanteo Music Awards 2024 Song of the Year (Daesang) Won [57]
MAMA Awards 2023 Song of the Year Shortlisted [58]
Best Music Video Nominated
Best Dance Performance – Female Group Nominated
Melon Music Awards 2023 Song of the Year Shortlisted [59]
Music program awards for "I Am"
Program Date (9 total) Ref.
Inkigayo April 23, 2023 [52]
June 18, 2023 [60]
June 25, 2023 [61]
M Countdown April 20, 2023 [49]
April 27, 2023 [62]
Music Bank April 21, 2023 [50]
Show! Music Core April 22, 2023 [51]
Show Champion April 19, 2023 [63]
The Show April 18, 2023 [48]

Charts

[edit]

Certifications

[edit]
Streaming certifications for "I Am"
Region Certification Certified units/sales
South Korea (KMCA)[80] Platinum 100,000,000†

† Streaming-only figures based on certification alone.

Release history

[edit]
Release history for "I Am"
Region Date Format Label
Various April 10, 2023

See also

[edit]

References

[edit]
  1. ^ Park, Seo-hyun (March 17, 2023). "아이브, 4월 10일 첫 정규앨범 발매..8개월만 컴백(공식)" [Ive released his first full-length album on April 10.. Comeback after 8 months (official)] (in Korean). Herald Pop. Archived from the original on March 24, 2023. Retrieved April 19, 2023 – via Naver.
  2. ^ Moon, Wan-sik (March 17, 2023). "[단독]아이브, 스타 작사가 김이나와 손잡았다" [[Exclusive] Ive teamed up with star lyricist Eana Kim] (in Korean). MT Star News. Archived from the original on March 21, 2023. Retrieved April 19, 2023 – via Naver.
  3. ^ Lee, Min-ji (April 3, 2023). "아이브, 첫 정규 앨범 트랙리스트 공개...안유진-장원영 첫 단독 작사" [Ive, the first full-length album track list released...Ahn Yu-jin - Jang Won-young's first solo lyricist] (in Korean). Newsen. Archived from the original on April 4, 2023. Retrieved April 19, 2023 – via Naver.
  4. ^ Park, Ah-reum (April 9, 2023). "'컴백' 아이브, 성숙해진 비주얼+자신감 폭발 "넌 그냥 믿으면 돼"" ['Comeback' Ive, matured visual + confidence explosion "You just have to believe"] (in Korean). Newsen. Archived from the original on April 11, 2023. Retrieved April 19, 2023 – via Naver.
  5. ^ IVE 아이브 'I've IVE' Highlight Medley (in Korean). Starship Entertainment. April 9, 2023. Archived from the original on April 9, 2023. Retrieved April 19, 2023 – via YouTube.
  6. ^ Ahn, Yun-ji (April 10, 2023). "아이브 타임 시작됐다.."어제와 다른 나" 외친 'I AM'[6시★살롱]" [Ive time has begun.."I am different from yesterday" [6:00 Salon]] (in Korean). MT Star News. Archived from the original on April 10, 2023. Retrieved April 19, 2023 – via Naver.
  7. ^ "I've Ive" (in Korean). Kakao Entertainment. Starship Entertainment. April 10, 2023. Archived from the original on April 10, 2023. Retrieved April 19, 2023 – via Melon.
  8. ^ Kim, Na-young (April 9, 2023). "아이브, 신보 타이틀곡 'I Am' 영상 공개...'시선 강탈' 세련된 비주얼" [Ive, new album title song 'I Am' video release...'Eye-catching' sophisticated visuals] (in Korean). MK Sports. Archived from the original on April 19, 2023. Retrieved April 11, 2023 – via Naver.
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  80. ^ "South Korean single streaming certifications – Ive – I Am" (in Korean). Korea Music Content Association (KMCA). Retrieved January 7, 2024.
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