Insomniac (promoter)

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IndustryEvent promoter, electronic music
Key people
Pasquale Rotella (founder)
DivisionsInsomniac Records, Insomniac Radio [1], Bassrush, Basscon[2], Dreamstate, Hard (music festival), Audiotistic Music Festival, Factory 93[3]

Insomniac is an American electronic music event promoter. Founded by Pasquale Rotella, it is best-known as the organizer of the electronic music festival Electric Daisy Carnival (EDC).

Alongside EDC, Insomniac runs the electronic music events Beyond Wonderland and Nocturnal Wonderland, as well as drum and bass and dubstep-oriented events under the brand Bassrush, hardstyle events under the brand Basscon, and trance events under the brand Dreamstate. Insomniac is also involved in the operation of three Los Angeles nightclubs—Create (in partnership with SBE, built on the site of the former Vanguard Hollywood), Exchange L.A.[4][5] and the underground warehouse Factory 93, located at 1756 Naud Street.[6][7]

In 2013, Insomniac entered into a creative partnership with Live Nation, and in 2014, introduced a co-branded record label in partnership with Interscope Geffen A&M,

Overview and partnerships[edit]

By contrast to other promoters, Insomniac places a larger emphasis on fan experiences during its events, as opposed to focusing on profits and ticket sales, and that "our strength lies in the movement as a whole. It’s a culture. It’s powerful. It’s always been about the people that attend. It changes people’s lives.”[8][9] Rotella has contended that music festivals do not require "big acts who sell out arenas", going as far as to praising Burning Man for being an "event by the people for the people" where "the organizers just provide an open space" and "people go all out."[10]

In June 2013, Insomniac announced a number of partnerships; including one with Dick Clark Productions to produce a dance music awards show, and a major "creative partnership" with Live Nation that would allow Insomniac to take advantage of Live Nation's resources, while still retaining autonomy and creative control over its events. While specifics of the deal were not revealed, Rotella emphasized that the deal was not an acquisition, as had been speculated.[6][9][11] Since 1993[12], Insomniac has produced over 2,000 festivals attended by over 5 Million people.[13]

Insomniac Records[edit]

Insomniac Records
Founded2014 (2014)
FounderPasquale Rotella
Distributor(s)Interscope Geffen A&M
GenreElectronic dance music
Country of originUnited States

In May 2014, Insomniac announced the formation of Insomniac Records, an EDM record label created in partnership with Interscope Geffen A&M. The label aimed to attract both "undiscovered" and "established" producers. Arty was announced as the first artist to be signed to the label. Other artists such as Bingo Players, Chris Lake and Dr. Fresch were also signed.[14]


Related media[edit]

See also[edit]


  1. ^ Insomniac Radio
  2. ^ Basscon
  3. ^ Factory 93
  4. ^ "Insomniac and SBE announce new Hollywood EDM club Create". Los Angeles Times. Retrieved 20 July 2013.
  5. ^ "Insomniac works to keep Exchange L.A. up all weekend". Los Angeles Times. Retrieved 20 July 2013.
  6. ^ a b "Electric Daisy Chain: Insomniac and Dick Clark Prod. Plan 2014 EDM Awards". Spin. Retrieved 20 July 2013.
  7. ^ "Afrojack, Illenium And Insomniac's Pasquale Rotella Talk EDC And EDM In 2018". Forbes. Retrieved September 10, 2018.
  8. ^ a b "Live Nation Teams With Insomniac Events in 'Creative Partnership'". Retrieved 20 July 2013.
  9. ^ "From Molly to Moon Tribes: Inside Electric Daisy Carnival's New #Vanlife Era". Retrieved August 31, 2018.
  10. ^ "Live Nation to Purchase 50% Stake in Insomniac Events (Report)". Retrieved 24 September 2013.
  11. ^ Insomniac: How It All Began
  12. ^ "LiveXLive's Summer of Streaming Continues with HARD Summer Music Festival 2018 This Weekend". NASDAQ. Retrieved August 31, 2018.
  13. ^ "Pasquale Rotella's Insomniac & Interscope Geffen A&M Launch New Imprint (Exclusive)". Retrieved 27 May 2014.
  14. ^ Bassrush
  15. ^ Bay Nites
  16. ^ Boo!
  17. ^ Countdown
  18. ^ Crush
  19. ^ Dreamstate
  20. ^ Holy Ship!
  21. ^ Middlelands
  22. ^ Project Z
  23. ^ We Are NRG
  24. ^ "Electric Daisy Carnival". Amazaon. Amazon. Retrieved 20 February 2016.
  25. ^ "Electric Daisy Carnival, Vol. 1 (Mixed by Kaskade)". iTunes. Apple. Retrieved 20 February 2016.
  26. ^ "Electric Daisy Carnival Experience". IMDB. IMDB. Retrieved 20 February 2016.
  27. ^ "Under the Electric Sky (2014)". IMDB. IMDB. Retrieved 20 February 2016.

External links[edit]