The context of the elections was an Ireland in the process of rapid modernisation. Social changes since the 1960 local elections include the launch of the first national television network, Telefís Éireann, in 1961. The National Farmers Association campaigned against the Fianna Fáil government, which was reducing tariffs in preparation for European Economic Community membership. Several NFA representatives won seats, particularly in Tipperary and Offaly. Labour's breakthrough in Dublin, coupled with a decline in rural areas, marked another step in its transformation from a rural party to an urban one.