J.C. Anand

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Jagdish Chand Anand better known as J.C. Anand (1922 – 1977) was a film producer and distributor from Pakistan.[1] One of the largest distributors within the country, he founded Eveready Pictures in Karachi.[2]


Anand was born in 1922 in Bhera, Sargodha District, British India.[2] His father was a businessman. His family opted to stay back in Pakistan at the time of Partition in 1947.[1] Indian actress Juhi Chawla is his wife's sister's daughter. His son, Satish Chand Anand continues to make films in Pakistan.[2]


Soon after independence in 1947, Anand founded Eveready Pictures to produce and distribute films.[3] Pakistan's pioneer film producer Agha G. A. Gul was his colleague and a friend.[2] Film producer J. C. Anand played a key role in inviting Indian film maker Roop K. Shorey and his then popular actress wife Meena Shorey to Pakistan to make Miss 56 (1956 film).[4] Meena Shorey was born in Raiwind, Punjab near Lahore and had become famously known as the Larra Lappa girl after the success of Indian film Ek Thi Ladki (1949).[5]


  • Sassi (1954) (first golden jubilee film of Pakistan[2]
  • Heer (1955) (with highly popular music and film songs by music director Safdar Hussain)[6][7]
  • Miss 56 (1956)[4]
  • Ishq-e-Laila (1957)[1]
  • Murad (1957)[2]
  • Noor-e-Islam (1957) (with super-hit Naat song Shah-e-Madina Yasrab Ke Waali')[2][8]
  • Hasrat (1958)
  • Alam Ara (1959)
  • Dulhan (1963)


  1. ^ a b c Mushtaq Gazdar. "Producer J.C. Anand in Pakistan Cinema 1947 - 1999 on GoogleBooks". Oxford University Press, 1997. Retrieved 20 February 2018.
  2. ^ a b c d e f g Profile and filmography of J.C. Anand on cineplot.com website Published 25 May 2014, Retrieved 20 February 2018
  3. ^ J. C. Anand, founder of Eveready Group of Pakistan Retrieved 21 February 2018
  4. ^ a b Film Miss 56 (1956) on CITWF website Retrieved 21 February 2018
  5. ^ Roop K. Shorey and Meena Shorey on muvyz.com website Retrieved 21 February 2018
  6. ^ Film cast and crew of J. C. Anand produced Punjabi film Heer (1955) on IMDb website Retrieved 21 February 2018
  7. ^ J. C. Anand's Punjabi film Heer (1955) on Complete Index To World Film (CITWF) website Retrieved 21 February 2018
  8. ^ J. C. Anand produced Noor-e-Islam (1957 film) on IMDb website Retrieved 21 February 2018

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