Prince, who for 21 years has worked to promote Houston's rap scene and rap artists, is now working to promote underprivileged neighborhoods and communities. He recently broke ground on a community center he is building in his old 5th Ward neighborhood that will help young children, teens and adults to excel more in their lives.
On January 30, 2007, Houston Mayor Bill White and the City Council honored Prince for over 20 years of commitment and dedication to the city. The result of the proclamation named an official James Prince Day in Houston. The recognition came on the heels of the groundbreaking for a new recreation center Prince built in Houston’s 5th Ward. "The new facility is located across from the Prince Boxing Complex in the 3000 block of Jensen. The multi-million dollar recreation center will serve as a hub for the community’s children…providing various services from computer courses to athletics." One week later, he led the charge on educating youth about HIV/AIDS prevention and testing with the launching of Strapped, in coordination with a string of initiatives and events set up to address the issue of AIDS in the black community. "Talking about something is one thing, but having something to offer is another," J. Prince said. "We promote abstinence first for those that are strong enough not to have sex. I wasn't one of those. And we can't realistically just tell them not to have sex, so we are telling them to 'strap up.'"