Jean Touitou

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search

Jean Touitou (born 1951 in Tunis, Tunisia) is a Tunisian-French creative director and founder of A.P.C..[1]

Youth and education[edit]

Touitou was born in 1951 to a Tunisian Jewish family. He was then "a revolutionary militant for a few years"[1]. He arrived in Paris from Tunisia with his family in 1960 at age 9;[1] he studied at L’Ecole Alsacienne, and earned a degree in history and geography from the Sorbonne and travels a while in South America and the United States.

Early Career[edit]

Touitou's first role in the fashion industry was landing an entry-level job "by accident"[2] : upon his return in Paris, he gets close to a group working around the designer Takada Kenzo and starts working for him in 1977[3].

After a few years working as a warehouseman and an accountant, he starts working at Agnès b. in 1985, he associates with Irié, a Japanese designer working in Paris[4].


In 1987, Jean Touitou launches A.P.C. (Atelier de Production et de Création) with a menswear collection baptized HIVER 87[5].

Female customers quickly showed interest for this menswear collection. The following year, the collection thus became unisex. In 1989, the labels referring to the seasons are replaced with A.P.C. labels, confirming the creation of the brand located in the 6th arrondissement of Paris.

The first pieces of the A.P.C. collections are characterized by several aspects that are still constitutive of the brands’ identity: inspiration taken from work or military clothes, the preeminence of classic and unmixed fabrics (Shetland wool for instance), as well as voluntarily traditional cuts. The collection will later include the raw Japanese denim.

In thirty years of existence, A.P.C. has remained independent et has developed internationally, with more than 70 points of sale over the globe and 350 employees.

Jean Touitou works alongside with his wife, Judith Touitou, artistic director of A.P.C.

Awards and honors[edit]


Touitou opened a private kindergarten Ateliers de la Petite Enfance (A.P.E.) in 2008.[7]


  1. ^ a b c Neuville, Julien (13 December 2013). "Jean Touitou of A.P.C. Says Be Cautious, Expect the Worst and Be Ready to Die". Retrieved 1 April 2014.
  2. ^ Cooke, Fraser. "Jean Touitou". Retrieved 1 April 2014.
  3. ^ "Founder of A.P.C Jean Touitou's Parisian Home". Retrieved 2019-06-17.
  4. ^ "JEAN TOUITOU (A.P.C)". Andam. Retrieved 2019-06-17.
  5. ^ Schneier, Matthew (2017-08-24). "Its Competitors Make Noise, but A.P.C. Is Happy to Make Clothes". The New York Times. ISSN 0362-4331. Retrieved 2019-06-18.
  6. ^ ANDAM Jean Touitou A.P.C. Archived 2014-04-07 at the Wayback Machine
  7. ^ "Jean Touitou". Retrieved 1 April 2014.

External links[edit]