Joga Bonito

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Joga Bonito (Portuguese for play beautiful) is an advertising campaign for sporting goods manufacturer Nike, it was inspired by then World Cup champions Brazilian football team, it was starred by former French player Éric Cantona and focused on depicting the playing style of the most successful national team in World Cup history, but also had some foreign players, and even showed a Manchester United training session. They tried to inspire players to play more technically and tactically "beautifully" instead of playing more physically or simple so they can win.