|Alma mater||Stanford University, Stanford Graduate School of Business|
|Known for||Contagious: Why Things Catch On Invisible Influence: The Hidden Forces that Shape Behavior|
Jonah Berger is a professor at the Wharton School of the University of Pennsylvania. He is an expert on word of mouth, viral marketing, social influence, and how products, ideas, and behaviors catch on. He has published articles in academic journals, teaches Wharton’s highest rated online course, and accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review. Berger is the author of multiple books including Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior.
Berger has spoken at major conferences and events, advised a number of early stage startups, and consulted for companies including Apple, Google, Vanguard, Unilever, General Mills, and the Gates Foundation.
Berger grew up in Washington, DC and Chevy Chase, Maryland and attended the magnet program at Montgomery Blair High School in Silver Spring. He attended Stanford University and earned a B.A. in Human Judgment and Decision Making in 2002, and a Ph.D. in marketing from Stanford’s Graduate School of Business in 2007. Berger writes about psychology, marketing, social influence, and virality as a LinkedIn Influencer.
- Invisible Influence: The Hidden Factors that Shape Behavior, Simon & Schuster, 2016
- Contagious: Why Things Catch On, Simon & Schuster, 2013
- Berger, Jonah and Grant Packard (2018), “Are Atypical Things More Popular?” Psychological Science, 29(7), 1178-1184.
- Packard, Grant and Jonah Berger (2017), “How Language Shapes Word of Mouth’s Impact,” Journal of Marketing Research, 54(4), 572-588.
- Akpinar, Ezgi and Jonah Berger (2015), “Drivers of Cultural Evolution: The Case of Sensory Metaphors,” Journal of Personality and Social Psychology, 109 (1), 20-34.
- Berger, Jonah (2014) “Word-of-Mouth and Interpersonal Communication: A Review and Directions for Future Research” Journal of Consumer Psychology, 24(4), 586-607.
- Berger, Jonah and Katy Milkman (2012), “What Makes Online Content Viral?” Journal of Marketing Research, 49 (2), 192-205.
- Berger, Jonah and Raghuram Iyengar (2013), “Communication Channels and Word of Mouth: How the Medium Shapes the Message,” Journal of Consumer Research, October.
- Zoey Chen and Jonah Berger (2013), “When, Why, and How Controversy Causes Conversation,” Journal of Consumer Research, October.
- Berger, Jonah, Eric Bradlow, Alex Braunstein, and Yao Zhang (2012), “From Karen to Katie: Using Baby names to Study Cultural Evolution” Psychological Science, 23 (10), 1067-1073.
- Sela, Aner and Jonah Berger (2012), “Decision Quicksand: How Trivial Choice Suck Us In” Journal of Consumer Research, 39(2), 360-370.
- Berger, Jonah and Eric Schwartz (2011), “What Drives Immediate and Ongoing Word of Mouth?” Journal of Marketing Research, October, 869-880.
- Berger, Jonah and Devin Pope (2011), “Can Losing Lead to Winning?” Management Science, 57(5), 817-827.
- Berger, Jonah, Alan T. Sorensen, and Scott J. Rasmussen (2010), “Positive Effects of Negative Publicity: When Negative Reviews Increase Sales,” Marketing Science, 29(5), 815-827.
- Berger, Jonah and Gael Le Mens (2009), “How Adoption Speed Affects the Abandonment of Cultural Tastes,” Proceedings of the National Academy of Sciences, 106, 8146-8150.
- Berger, Jonah, Marc Meredith, and S. Christian Wheeler (2008), “Contextual Priming: Where People Vote Affects How They Vote,” Proceedings of the National Academy of Sciences, 105 (26), 8846-8849.
- Berger, Jonah and Gráinne M. Fitzsimons (2008), “Dogs on the Street, Pumas on Your Feet: How Cues in the Environment Influence Product Evaluation and Choice,” Journal of Marketing Research, 45(1), 1-14.
- Berger, Jonah and Chip Heath (2007), “Where Consumers Diverge from Others: Identity-Signaling and Product Domains,” Journal of Consumer Research, 34(2), 121-134.
- The American Marketing Association (AMA) Top 5 Most Productive Researchers in Marketing
- The Association for Consumer Research (ACR) Early Career Award for Contribution to Consumer Research
- The Society for Consumer Psychology (SCP) Early Career Award for Distinguished Scientific Contributions to Consumer Psychology
- The Wharton School of the University of Pennsylvania Iron Professor Award for Awesome Faculty Research
- The Wharton School of the University of Pennsylvania MBA Teaching Commitment and Curricular Innovation Award, 2011
- New York Times, Year in Ideas
- Clark, Dorie. "How to Create Viral Content". Forbes. Retrieved 6 March 2014.
- Sacks, Danielle. ""Fifty Percent Of 'The Tipping Point' Is Wrong." Jonah Berger Shows You Which Half". Fast Company. Retrieved 6 March 2014.
- "Readers Don't Like to Be Fooled". Retrieved 2018-04-19.
- Kitroeff, Natalie (2014-05-19). "Why That Video Went Viral". The New York Times. ISSN 0362-4331. Retrieved 2018-04-19.
- Lehrer, Jonah (2011-07-23). "Why You Just Shared That Baby Video". Wall Street Journal. ISSN 0099-9660. Retrieved 2018-04-19.
- "When Controversy Sparks Buzz—and When It Doesn't". Harvard Business Review. 2014-04-01. Retrieved 2018-04-19.
- "The Goldilocks Theory of Product Success". Harvard Business Review. 2016-07-07. Retrieved 2018-04-19.
- Anderson, Kare. "The Secret Behind Why Things Catch On". Forbes. Retrieved 6 March 2014.
- Berger, Jonah. "Jonah Berger". Jonah Berger. Retrieved 6 March 2014.
- Henderson, Nia-Malika (June 14, 2016). "Jonah Berger: "Invisible Influence: The Hidden Forces That Shape Behavior"". The Diane Rehm Show. WAMU.
- Markovich, Jeremy. "Inside the Curious Mind of Jonah Berger". Wharton Magazine (Spring/Summer 2017). Retrieved 29 August 2018.
- "Jonah Berger - Marketing Department". University of Pennsylvania - Wharton School. Retrieved 6 March 2014.
- "(2013)" (PDF). docsig.org. Retrieved 2 September 2018.
- "ACR Early Career Award - ACR". www.acrwebsite.org. Retrieved 2 September 2018.
- "Society for Consumer Psychology: Honorees". 24 March 2013. Archived from the original on 24 March 2013. Retrieved 2 September 2018.
- "2011 Wharton Business Plan Competition "Great Eight" Finalists Vie for over $116,000 in Prizes, VC Interest - News". upenn.edu. 12 April 2011. Retrieved 2 September 2018.
- "Wharton's SPIKE® - MBA Program Office". spike.wharton.upenn.edu. Retrieved 2 September 2018.
- https://www.nytimes.com/2006/12/10/magazine/10section4.t-4.html 2006