One by AOL

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One by AOL
Subsidiary
Industry Mobile Advertising & Monetization
Headquarters Baltimore, Maryland, USA
Area served
Worldwide
Key people
Tim Mahlmann (President)
Seth Demsey (CTO)
Number of employees
601 (January 23, 2014)
Parent

AOL (2015-2017)

Oath Inc. (2017- Present)
Website http://www.onebyaol.com/

One by AOL is an advertising company that places display ads on mobile devices.

On September 3, 2015, AOL agreed to buy Millennial Media for US$238 million .[1] On October 23, 2015, AOL completed the acquisition, and changed the name to ONE by AOL. [2]

The company is based in Baltimore, with offices in Boston, London, Singapore, New York City and San Francisco.

History[edit]

Millennial Media was founded in May 2006 by Paul Palmieri and Chris Brandenburg.[3][4] On January 27, 2014, Palmieri stepped down from his position and was replaced by Michael Barrett.[5]

Millennial Media has acquired several companies, including TapMetrics in 2010,[6] Condaptive in 2011,[7] Jumptap in 2013,[8] and Nexage in 2014.

Beginning in March 2009, Millennial Media has provided regular research reports.[9][10][11] Millennial Media has won several awards.[12][13][14][15][16]

Financials[edit]

Millennial Media received $64.8M in funding between 2007 and 2011.[17][18][19]

In January 2012, Millennial Media filed with the SEC for an initial public offering of its common stock,[20] and the company was first listed in March 2012.[20]

When Millennial Media went public, it was noted that "The company has never been profitable since its inception in 2006, and warns that it may not ever be."[21] In the second quarter of 2014, Millennial Media's stock lost more than one-fourth of its value, finishing the quarter in the bottom 2% of NYSE-listed stocks.[22] In July, 2014, several analysts downgraded their ratings of the company's stock.[23][24][25] In 2014, former Yahoo and Google executive Michael Barrett was appointed Millennial Media's new CEO.[26]

References[edit]

  1. ^ "AOL Confirms It Is Buying Millennial Media In $238M Deal To Expand In Mobile Ads". TechCrunch. 
  2. ^ "AOL Completes Acquisition of Millennial Media". Nasdaq. 
  3. ^ Edit Staff. "Mobile Ad Firm Millennial Media Gets $16 Million Funding". gigaom.com. 
  4. ^ "CTO Chris Brandenburg to leave Millennial Media post-Metaresolver acquisition". Technical.ly. 
  5. ^ "Michael Barrett Is New CEO At Millennial Media, Palmieri Leaves". AdExchanger. 
  6. ^ "Mobile ad network Millennial Media acquires analytics firm TapMetrics - VentureBeat - Deals - by Devindra Hardawar". venturebeat.com. 
  7. ^ Leena Rao. "Millennial Media Acquires Mobile Data Startup Condaptive". TechCrunch. AOL. 
  8. ^ "Millennial Media Signs Definitive Agreement to Acquire Jumptap" (Press Release). The Wall Street Journal. August 13, 2013. 
  9. ^ "Millennial Media’s Mobile Mix: Android leads smartphone impressions". Fortune. 
  10. ^ Leena Rao. "Millennial: Android Mobile Ad Impressions Up 48 Percent, iOS Remains Flat". TechCrunch. AOL. 
  11. ^ "When It Comes to Mobile Advertising, iPhone Still the Biggest Target". AllThingsD. 
  12. ^ http://www.aonetwork.com/AOStory/OnMedia-Top-100-Companies-1
  13. ^ "Millennial Media - Baltimore, MD". Inc.com. 
  14. ^ "2012 Best Places To Work". baltimoremagazine.net. 
  15. ^ http://www.dm2pro.com/articles/2009MOBIWINNERS
  16. ^ "2011: Marketing Awards Category Honorees". The American Business Awards. 
  17. ^ "PE HUB » Millennial Media Raises Series A". PE HUB. 
  18. ^ "Millennial Media scores $15 million in Series B". FierceMobileIT. 
  19. ^ "Mobile Ad Network Millennial Media Raises $27.5 Million to Fight Apple and Google". AllThingsD. 
  20. ^ a b Leena Rao. "Mobile Ad Network Millennial Media Prices IPO At $13 Per Share". TechCrunch. AOL. 
  21. ^ "IPO OUTLOOK: 9 IPOs Led By Annie's Mac 'N Cheese, Tech Firm Millennial Polycom PLCM". advfn.com. 
  22. ^ "Millennial Media continues downtrend, now tumbles 27.8% in second quarter ending". BuySellSignals: 1. 30 June 2014. 
  23. ^ Pearson, Nolan. "Millennial Media Downgraded to "Equal Weight" at Citigroup Inc. (MM)". WKRB. Retrieved 18 July 2014. 
  24. ^ "UPDATE: Evercore Group Downgrades Millennial Media On Approaching Headwinds". Benzinga. 
  25. ^ "UPDATE: Evercore Group Downgrades Millennial Media On Approaching Headwinds". Benzinga. 
  26. ^ "Millennial Media announced today the appointment of Michael Barrett as CEO"