New Frontier Theater
New Frontier Theater | |
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| Address | Araneta Center Cubao, Quezon City Philippines |
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| Coordinates | 14°37′20″N 121°3′14″E / 14.62222°N 121.05389°E |
| Public transit | Araneta Center–Cubao MRT and LRT Stations |
| Owner | Araneta Group |
| Capacity | 2,385 |
| Construction | |
| Opened | 1965 |
| Renovated | 2015 |
| Reopened | September 1, 2015 |
| Years active | 1965–1980s, 2015–present |
| Website | |
| www | |
The Kia Theatre, formerly the New Frontier Theater, is a multi-purpose events hall in the Araneta Center in Cubao, Quezon City, Metro Manila, the Philippines.
History
The theater first opened in 1965[1] as the New Frontier Theater and was considered for some years to be the biggest theater in the Philippines,[2] with at least 3,500 seating capacity.[3] It was used until the late 1980s [1] after which the theater fell into disuse.
Renovations were planned as early as 2003[2] but it was almost a decade later that such works would have been completed. It was renovated and reopened on September 1, 2015. The renovation around ₱500 million.[1] The facade of the original building was kept.[citation needed] The renovated theater has a 2,385 seating capacity.[1][4]
The theater was renamed "Kia Theatre" after the Araneta Group reached a 5-year licensing deal with Columbian Autocar Corporation, the Philippine distributor for Kia Motors, on July 15, 2015.[1] The theater façade will feature a 305.96 square metres (3,293.3 sq ft) Kia showroom as part of the agreement.[5]
The first show of the theater upon its reopening in September 2015 was The Disney Live! Mickey’s Music Festival which ran from September 1 to 6.[1]
References
- ^ a b c d e f de Guzman, Nickky (21 July 2015). "QC's New Frontier Theater reopens". Business World. Retrieved 8 August 2015.
- ^ a b "Tallest Christmas tree aglitter anew in Cubao". Philippine Daily Inquirer. 16 November 2006. Retrieved 14 January 2016.
- ^ Buban, Charles (9 September 2003). "Araneta Center: Business, retail hub of the future". Philippine Daily Inquirer. Retrieved 14 January 2016.
- ^ "QC's old New Frontier Theater to be rehabilitated". GMA News. 16 July 2015. Retrieved 8 August 2015.
- ^ "Kia Theatre opens at Araneta Center". The Standard. 18 August 2015. Retrieved 21 September 2015.
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